At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new social platforms like TikTok.
- Company: Join a passionate team at Vintage Cash Cow, dedicated to giving pre-loved items a new life.
- Benefits: Gain hands-on experience in performance marketing with opportunities for growth and creativity.
- Other info: Dynamic role with opportunities to work across international markets and emerging channels.
- Why this job: Be at the forefront of digital marketing, blending creativity with analytics to drive impactful campaigns.
- Qualifications: Experience in Paid Social, especially Meta, with strong analytical and creative skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Team
We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre‑loved items a new lease of life. As we scale across the UK and internationally, Paid Social—particularly Meta—is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the Role
As a Paid Social Executive (Meta‑focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands‑on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time.
Getting Started
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro‑testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data‑driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
Channel Expansion Mindset
- Support testing and early‑stage scaling of additional Paid Social platforms (e.g., TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Key Responsibilities
- Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + new markets.
- Improve creative testing velocity and output quality.
- Ensure campaigns are executed accurately and efficiently.
- Contribute to reducing CPL while maintaining or improving lead quality.
- Strengthen tracking reliability and data confidence in Meta.
- Deliver consistent performance insights to inform growth decisions.
Campaign Execution & Optimisation
- Build, launch, and monitor Meta campaigns across multiple markets.
- Ensure correct campaign setup (objectives, audiences, placements, budgets).
- Maintain high standards of campaign QA and accuracy.
Creative & Testing
- Procure and organise ad creatives from internal and external sources.
- Conduct creative QA (visuals, messaging, localisation, compliance).
- Suggest edits and improvements to creatives based on performance.
- Brief new creative concepts and testing ideas.
- Run micro‑tests on copy, hooks, formats, audiences and ad formats.
Analytics & Performance
- Monitor campaign performance and identify trends or issues.
- Support performance reporting and insight generation.
- Apply an analytical mindset to optimise campaigns.
- Identify winning creatives and scale learnings.
Tracking & Data Quality
- Validate Meta tracking setup (pixel, events, conversions).
- Troubleshoot tracking issues and escalate where needed.
- Support data integrity across campaigns and reporting.
Workflow & Operations
- Assist workflows for creative production & translations.
- Ensure localisation quality (translation checks, spell‑check, cultural relevance).
- Support cross‑market execution and consistency.
Channel Expansion & Testing
- Support the launch and testing of new Paid Social channels (e.g., TikTok, Pinterest).
- Apply learnings from Meta to inform creative and targeting strategies on new platforms.
- Help evaluate the performance and scalability of emerging channels.
Projects & Growth Initiatives
- Support wider Paid Social and Growth initiatives.
- Assist with market launches and scaling strategies.
- Contribute to testing roadmaps and experimentation plans.
Skills, Knowledge and Expertise
Essential Skills & Experience
- Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram).
- Strong analytical mindset with the ability to interpret performance data.
- Understanding of creative testing and performance marketing principles.
- Attention to detail, especially in campaign setup and QA.
- Experience working with creatives (video/static) and providing feedback.
- Familiarity with Meta Ads Manager and tracking (pixel, events).
- Ability to manage multiple tasks and prioritise effectively.
- Strong communication and collaboration skills.
Nice To Have
- Experience working across multiple international markets.
- Familiarity with AI tools for marketing and creative workflows.
- Understanding of attribution, tracking, and data pipelines.
- Experience with performance reporting tools or dashboards.
- Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar.
Paid Social Executive in Morley employer: Vintage Cash Cow
Vintage Cash Cow is an exceptional employer that values its employees by fostering a dynamic and inclusive work culture. With a strong emphasis on professional development, employees are encouraged to grow their skills in a supportive environment while enjoying the flexibility of a hybrid role. Located in the UK, the company offers unique opportunities to engage with a diverse customer base, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Morley
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join relevant online groups. You never know who might have a lead on that perfect Paid Social Executive role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in paid social campaigns. Use real data to highlight your successes and demonstrate your analytical mindset. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Meta and other platforms like TikTok and Pinterest. Be ready to discuss how you can contribute to our growth strategy and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the team at Vintage Cash Cow.
We think you need these skills to ace Paid Social Executive in Morley
Some tips for your application 🫡
Show Your Passion for Paid Social:When you're writing your application, let your enthusiasm for Paid Social shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our growth at Vintage Cash Cow.
Be Specific About Your Experience:Make sure to highlight any relevant experience you have with Meta campaigns or other Paid Social platforms. We love details, so share specific examples of campaigns you've worked on, what your role was, and the results you achieved!
Demonstrate Your Analytical Skills:Since this role requires a strong analytical mindset, don’t shy away from showcasing your data interpretation skills. Mention any tools or methods you’ve used to track performance and optimise campaigns—this will really catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Vintage Cash Cow!
How to prepare for a job interview at Vintage Cash Cow
✨Know Your Meta Inside Out
Make sure you brush up on your knowledge of Meta's advertising platform. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss how you've used Meta in past campaigns will show your passion and expertise.
✨Show Off Your Analytical Skills
Prepare to talk about how you've interpreted performance data in previous roles. Bring examples of how you've optimised campaigns based on analytics. This role requires a strong analytical mindset, so demonstrating your ability to make data-driven decisions is key.
✨Creative Testing is Your Best Friend
Be ready to discuss your experience with creative testing. Share specific examples of how you've tested different hooks, formats, or messaging in your campaigns. Highlighting your creative thinking alongside analytical skills will set you apart.
✨Stay Ahead of Trends
Research current trends in Paid Social, especially on Meta and emerging platforms like TikTok and Pinterest. Showing that you're proactive about identifying trends and adapting strategies will impress the interviewers and demonstrate your growth mindset.
