At a Glance
- Tasks: Support and optimise exciting Paid Media campaigns across multiple platforms like YouTube and Google.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items into treasures.
- Benefits: Full-time role with opportunities for growth, creativity, and collaboration in a dynamic environment.
- Other info: Great chance to work internationally and expand your skills in a fast-paced industry.
- Why this job: Be part of a mission-driven team that values innovation and creative thinking in marketing.
- Qualifications: Analytical mindset and interest in digital advertising; experience in Paid Media is a plus.
The predicted salary is between 30000 - 40000 € per year.
About the team
We're a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Media is one of our most important growth engines - driving discovery, demand generation, customer acquisition, and full-funnel growth across Google, YouTube, Display, Demand Gen, and emerging paid channels. Our Growth team combines performance marketing, creative, data, experimentation, and automation to unlock scalable growth. Paid Media plays a critical role in this ecosystem, balancing analytical rigour with creative thinking, audience strategy, and testing to drive efficient growth across multiple markets.
About the role
As a Paid Media Executive, you'll support the execution, optimisation, and scaling of our Paid Media activity across multiple markets. Reporting into the Paid Media team, you'll primarily focus on Google's broader media ecosystem including YouTube, Demand Gen, Display, Performance Max, audience targeting, and creative-led campaign execution. This is a highly hands-on role, ideal for someone with a strong analytical mindset and an interest in creative testing, audience strategy, video/display advertising, and performance marketing. You'll support campaign execution, creative workflows, audience usage, reporting, QA, tracking validation, and optimisation across UK and EU markets. Paid Search/SEM experience is beneficial, but the core focus is broader Paid Media execution and scaling. You will work closely with Growth, Creative, CRM, Data, and Product teams to ensure campaigns are well structured, creatively strong, efficiently managed, and continuously improving. As the business expands internationally, this role will also support testing and scaling into additional markets, channels, and Paid Media opportunities over time.
Getting Started
- Support campaign execution: Assist in building, launching, and managing campaigns across YouTube, Demand Gen, Display, Performance Max, and broader Paid Media channels
- Campaign QA: Review campaigns before launch to ensure accuracy across targeting, audiences, budgets, assets, feeds, and tracking
- Audience support: Assist with audience creation, segmentation, first-party audience usage, and targeting strategies
- Creative workflows: Help coordinate creative assets, translations, uploads, and approvals across markets
- Creative briefing support: Assist in briefing creative concepts, hooks, messaging angles, and asset requirements for campaigns
- Performance monitoring: Monitor campaign performance daily and flag anomalies, opportunities, or scaling potential
- Reporting support: Assist in producing performance reports and extracting actionable insights
- Tracking validation: Check conversion tracking, tags, and attribution setup are working correctly
Driving Excellence
- Creative-led testing mindset: Continuously support testing across creatives, hooks, audiences, formats, placements, and campaign structures
- Audience & targeting optimisation: Support the development and refinement of audience strategies across Google and broader Paid Media channels
- Video & Display expansion: Assist in scaling YouTube, Demand Gen, and broader Display activity across markets
- Data-driven thinking: Apply an analytical mindset to identify trends, opportunities, and performance drivers
- AI & automation leverage: Use AI tools and platform automation features to improve workflows, insights, and campaign performance
- Market expansion support: Assist in launching and scaling campaigns across new international markets
- Trend spotting: Stay close to developments across YouTube, Google Ads, AI, creative trends, and digital advertising
- Collaboration: Work closely with Creative, CRM, Data, and Growth teams to align campaign activity with broader business goals
Key Responsibilities
- Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
- Improve campaign execution speed, testing velocity, and optimisation quality
- Strengthen creative testing workflows and audience usage across campaigns
- Contribute towards reducing CPL while maintaining or improving lead quality
- Strengthen tracking reliability and campaign data accuracy
- Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives
Key Responsibilities
- Campaign Execution & Optimisation
- Build, launch, and monitor campaigns across YouTube, Demand Gen, Display, PMax, and broader Paid Media channels
- Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements
- Maintain high standards of campaign QA and execution accuracy
- Support pacing, optimisation, and testing workflows
Creative & Audience Support
- Assist with creative briefing, asset management, localisation, and creative QA
- Support testing of hooks, messaging, formats, audiences, and creative concepts
- Help identify winning creatives and audience strategies and scale learnings across markets
- Support first-party audience usage and targeting opportunities
Analytics & Performance
- Monitor campaign performance and identify trends or issues
- Support reporting and insight generation across Paid Media channels
- Analyse performance data to identify optimisation opportunities
- Contribute to testing roadmaps and experimentation plans
Tracking & Data Quality
- Validate tracking, conversion actions, tags, and attribution setup
- Troubleshoot tracking issues and elevate where needed
- Support campaign data integrity across platforms and reporting systems
Workflow & Operations
- Support localisation and expansion workflows across markets
- Assist with uploads, campaign changes, QA processes, and operational tasks
- Ensure consistency and accuracy across campaign structures and naming conventions
Projects & Growth Initiatives
- Support wider Paid Media and Growth initiatives
- Assist with market launches and scaling strategies
- Support growth initiatives across YouTube, Demand Gen, Display, and emerging paid channels
Skills, Knowledge and Expertise
Essential Skills & Experience
- Experience in Paid Media, digital advertising, or performance marketing
- Strong analytical mindset with the ability to interpret performance data
- Understanding of creative testing, audience targeting, and campaign optimisation principles
- Attention to detail, especially in campaign setup and QA
- Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms
- Experience working with creatives (video/static) and providing feedback
- Ability to manage multiple tasks and prioritise effectively
- Strong communication and collaboration skills
Nice to Have
- Paid Search / SEM experience
- Experience working across multiple international markets
- Familiarity with GA4, GTM, or tracking/tagging platforms
- Understanding of attribution and data pipelines
- Familiarity with AI tools and automation workflows
- Experience with video-first or creative-led advertising strategies
Paid Media Executive in Morley employer: Vintage Cash Cow
At Vintage Cash Cow, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in our Morley office. As a Paid Media Executive, you'll not only have the opportunity to contribute to meaningful campaigns that breathe new life into pre-loved items, but you'll also benefit from a supportive environment that encourages professional growth, creative experimentation, and cross-departmental collaboration. With a focus on innovation and data-driven strategies, we empower our team members to thrive and make a real impact as we expand our reach across the UK and internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in Morley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its paid media strategies. Be ready to discuss how you can contribute to their growth and share your ideas on optimising campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Vintage Cash Cow.
We think you need these skills to ace Paid Media Executive in Morley
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Media Executive role. Highlight your experience in digital advertising and performance marketing, and don’t forget to mention any specific tools or platforms you’ve worked with that are relevant to the job.
Show Off Your Analytical Skills:Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to drive decisions in past roles. Whether it’s optimising campaigns or identifying trends, we want to see your data-driven thinking in action!
Demonstrate Creative Thinking:We love creative minds! Share any experiences where you’ve tested different creatives or audience strategies. This could be through campaigns you’ve managed or innovative ideas you’ve contributed to in previous jobs.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Vintage Cash Cow
✨Know Your Paid Media Basics
Before the interview, brush up on your knowledge of Google Ads, YouTube, and other paid media platforms. Be ready to discuss how you would approach campaign execution and optimisation, as this role heavily relies on these skills.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you've interpreted performance data. Think of specific examples where your insights led to improved campaign performance or audience targeting strategies.
✨Get Creative with Examples
Since this role involves creative testing and audience strategy, come prepared with examples of successful campaigns you've worked on. Highlight your role in the creative process and how you contributed to optimising those campaigns.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the company’s growth and future plans. Inquire about their approach to scaling campaigns internationally or how they leverage AI tools in their strategies.
