At a Glance
- Tasks: Support and optimise paid media campaigns across multiple platforms like YouTube and Google.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items into treasures.
- Benefits: Enjoy a full-time role with opportunities for growth and creativity in a dynamic environment.
- Other info: Collaborate with diverse teams and expand your skills in a fast-paced, international setting.
- Why this job: Be part of a mission-driven team that values innovation and creative thinking.
- Qualifications: Experience in digital advertising and a strong analytical mindset are essential.
The predicted salary is between 30000 - 40000 £ per year.
About the team
We're a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Media is one of our most important growth engines - driving discovery, demand generation, customer acquisition, and full-funnel growth across Google, YouTube, Display, Demand Gen, and emerging paid channels. Our Growth team combines performance marketing, creative, data, experimentation, and automation to unlock scalable growth. Paid Media plays a critical role in this ecosystem, balancing analytical rigour with creative thinking, audience strategy, and testing to drive efficient growth across multiple markets.
About the role
As a Paid Media Executive, you'll support the execution, optimisation, and scaling of our Paid Media activity across multiple markets. Reporting into the Paid Media team, you'll primarily focus on Google's broader media ecosystem including YouTube, Demand Gen, Display, Performance Max, audience targeting, and creative-led campaign execution. This is a highly hands-on role, ideal for someone with a strong analytical mindset and an interest in creative testing, audience strategy, video/display advertising, and performance marketing. You'll support campaign execution, creative workflows, audience usage, reporting, QA, tracking validation, and optimisation across UK and EU markets. Paid Search/SEM experience is beneficial, but the core focus is broader Paid Media execution and scaling. You will work closely with Growth, Creative, CRM, Data, and Product teams to ensure campaigns are well structured, creatively strong, efficiently managed, and continuously improving. As the business expands internationally, this role will also support testing and scaling into additional markets, channels, and Paid Media opportunities over time.
Getting Started
- Support campaign execution: Assist in building, launching, and managing campaigns across YouTube, Demand Gen, Display, Performance Max, and broader Paid Media channels
- Campaign QA: Review campaigns before launch to ensure accuracy across targeting, audiences, budgets, assets, feeds, and tracking
- Audience support: Assist with audience creation, segmentation, first-party audience usage, and targeting strategies
- Creative workflows: Help coordinate creative assets, translations, uploads, and approvals across markets
- Creative briefing support: Assist in briefing creative concepts, hooks, messaging angles, and asset requirements for campaigns
- Performance monitoring: Monitor campaign performance daily and flag anomalies, opportunities, or scaling potential
- Reporting support: Assist in producing performance reports and extracting actionable insights
- Tracking validation: Check conversion tracking, tags, and attribution setup are working correctly
Driving Excellence
- Creative-led testing mindset: Continuously support testing across creatives, hooks, audiences, formats, placements, and campaign structures
- Audience & targeting optimisation: Support the development and refinement of audience strategies across Google and broader Paid Media channels
- Video & Display expansion: Assist in scaling YouTube, Demand Gen, and broader Display activity across markets
- Data-driven thinking: Apply an analytical mindset to identify trends, opportunities, and performance drivers
- AI & automation leverage: Use AI tools and platform automation features to improve workflows, insights, and campaign performance
- Market expansion support: Assist in launching and scaling campaigns across new international markets
- Trend spotting: Stay close to developments across YouTube, Google Ads, AI, creative trends, and digital advertising
- Collaboration: Work closely with Creative, CRM, Data, and Growth teams to align campaign activity with broader business goals
Key Responsibilities
- Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
- Improve campaign execution speed, testing velocity, and optimisation quality
- Strengthen creative testing workflows and audience usage across campaigns
- Contribute towards reducing CPL while maintaining or improving lead quality
- Strengthen tracking reliability and campaign data accuracy
- Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives
Skills, Knowledge and Expertise
Essential Skills & Experience- Experience in Paid Media, digital advertising, or performance marketing
- Strong analytical mindset with the ability to interpret performance data
- Understanding of creative testing, audience targeting, and campaign optimisation principles
- Attention to detail, especially in campaign setup and QA
- Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms
- Experience working with creatives (video/static) and providing feedback
- Ability to manage multiple tasks and prioritise effectively
- Strong communication and collaboration skills
- Paid Search / SEM experience
- Experience working across multiple international markets
- Familiarity with GA4, GTM, or tracking/tagging platforms
- Understanding of attribution and data pipelines
- Familiarity with AI tools and automation workflows
- Experience with video-first or creative-led advertising strategies
Paid Media Specialist: Growth & Global Expansion in Leeds employer: Vintage Cash Cow
At Vintage Cash Cow, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in our Morley office. Our team is dedicated to personal and professional growth, offering ample opportunities for skill development and career advancement while working on innovative paid media strategies that drive meaningful impact across multiple markets. With a focus on creativity, data-driven decision-making, and a commitment to sustainability, we empower our employees to thrive in a dynamic environment where their contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist: Growth & Global Expansion in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This will help you stand out and demonstrate your analytical mindset and creative flair.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how you can contribute to their growth and optimisation strategies, especially in the context of international expansion.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our passionate team at Vintage Cash Cow.
We think you need these skills to ace Paid Media Specialist: Growth & Global Expansion in Leeds
Some tips for your application 🫡
Show Your Passion for Paid Media:When you're writing your application, let your enthusiasm for paid media shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our growth.
Tailor Your Experience:Make sure to highlight your relevant experience in digital advertising and performance marketing. We love seeing how your skills align with what we do, so don’t be shy about showcasing your achievements in campaign execution and optimisation!
Be Data-Driven:Since we value analytical thinking, include examples of how you've used data to drive decisions in past roles. Whether it’s spotting trends or optimising campaigns, show us how you’ve made an impact through your analytical mindset.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Vintage Cash Cow
✨Know Your Paid Media Stuff
Make sure you brush up on your knowledge of Google Ads, YouTube, and other paid media platforms. Be ready to discuss how you've used these tools in the past and share specific examples of campaigns you've worked on. This shows you're not just familiar with the theory but have practical experience too.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've interpreted performance data in previous roles. Bring examples of how you've identified trends or optimisation opportunities from data analysis. This will demonstrate your ability to drive campaign success through data-driven decisions.
✨Get Creative with Your Examples
This position values creative testing and audience strategies, so think of some innovative campaigns you've been part of. Be ready to discuss how you approached creative workflows and what results you achieved. Highlighting your creative thinking will set you apart from other candidates.
✨Collaboration is Key
You'll be working closely with various teams, so be prepared to discuss your experience collaborating with others. Share examples of how you've worked with creative, CRM, or data teams to achieve campaign goals. This will show that you can thrive in a team environment and contribute to broader business objectives.
