Marketing and Communications Director in Leeds

The Marketing & Communications team at Vintage Cash Cow & Arcavindi is responsible for building brand awareness, trust, and long‑term brand equity across all markets. We lead brand strategy, ATL and BTL marketing, creative, social, and PR activity, delivering integrated communications that support commercial growth and strengthen Vintage Cash Cow’s & Arcavindi’s market‑leading position. We collaborate with external agencies, production partners, media owners, PR and research partners, as well as internal teams including Product, Data, Operations, Customer Support (CS/CEC), and Finance to ensure all activity supports business priorities and revenue goals.

Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand‑led marketing. This role owns the end‑to‑end Marketing & Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue. Key priorities include doubling UK performance and accelerating European growth over the next 12–24 months. ATL is a core growth channel. You will lead the strategy, testing, and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes. You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively.

Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi‑disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards. This is a hands‑on leadership role requiring both strategic thinking and operational execution.

• Understand current marketing performance across ATL, BTL and Social, including contribution to revenue.
• Review existing campaigns, creative output and agency setup.
• Assess team capability, structure and ways of working.
• Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC.
• Take ownership of the MarCom marketing plan, budget and priorities.
• Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes.
• Own the Marketing & Communications strategy across all markets.
• Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability.
• Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance.
• Define and execute the roadmap for ATL expansion across European markets.
• Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels.
• Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency.
• Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities.
• Lead major cross‑business initiatives requiring senior coordination and delivery ownership.
• Own audience segmentation, targeting and insight development across markets.
• Improve the quality and effectiveness of marketing output across all channels.
• Strengthen the internal creative function, reducing reliance on external agencies.
• Implement clear planning, briefing and execution processes.
• Ensure the team operates with clear roles, ownership and accountability.
• Embed performance tracking across all marketing activity, including ATL.
• Use data and insight to inform decisions and improve outcomes.
• Continuously optimise campaigns through testing of creative, messaging and media.
• Introduce structured testing of new channels and opportunities, focusing on scalable, commercially viable results.
• Identify and implement automation opportunities, particularly across social and content workflows.
• Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment.
• Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models.
• Implement ways of working that improve cross‑team collaboration and reduce operational friction.
• Partner with Growth and Data teams to align on measurement, attribution and demand generation.
• Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability.
• Build scalable systems and processes to support expansion into additional European markets.
• Lead brand, reputational and commercial growth.
• Translate business goals into clear marketing priorities and execution plans.
• Own budget allocation, forecasting and investment decisions.
• Advocate for channel investment based on performance, insight and growth opportunities.
• Oversee brand positioning, messaging and localisation across markets.
• Develop the MarCom team, setting clear expectations and supporting performance management and career progression.
• Remove unnecessary complexity and ensure the team is focused on high‑impact work.
• Lead major projects and ensure delivery against business objectives.

• 7+ years in a senior Marketing, Brand or MarCom leadership role (Director or equivalent) in an international environment.
• Strong track record of driving revenue growth through brand‑led marketing.
• Deep experience in ATL, including TV and large‑scale campaigns.
• Experience launching and scaling marketing activity across European markets (e.g., Germany, France).
• Commercially driven, with a clear understanding of how marketing impacts revenue.
• Experience managing significant budgets and making investment decisions.
• Strong leadership skills with experience improving team performance.
• Ability to operate at both strategic and operational levels.

At Vintage Trading Limited, we’re committed to creating an inclusive environment where everyone feels heard, respected, and able to bring their authentic self to work. We believe that diversity fuels innovation, creativity, and success. We welcome applicants from all backgrounds, perspectives, and experiences, and we work hard to ensure equitable opportunities for all. If you're excited about this role but don’t meet every requirement, we still encourage you to apply; your unique skills and experiences might be exactly what we need now or in the future. If you need any adjustments or accommodations during the hiring process, just let us know and we’ll do our best to support you. Your personal data will be handled in accordance with our Privacy Notice.