At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new Paid Social platforms like TikTok.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items into treasures.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with exciting projects across multiple international markets.
- Why this job: Be part of a creative and analytical team driving impactful marketing strategies.
- Qualifications: Experience in Paid Social, strong analytical skills, and a passion for creative testing.
The predicted salary is between 28000 - 40000 £ per year.
About the team:
We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the role:
As a Paid Social Executive (Meta-focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands-on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time. You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously improving.
Getting Started...
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence…
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
- Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Key Responsibilities
Key Goals & Objectives:
- Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + new markets.
- Improve creative testing velocity and output quality.
- Ensure campaigns are executed accurately and efficiently.
- Contribute to reducing CPL while maintaining or improving lead quality.
- Strengthen tracking reliability and data confidence in Meta.
- Deliver consistent performance insights to inform growth decisions.
Key Responsibilities:
- Campaign Execution & Optimisation: Build, launch, and monitor Meta campaigns across multiple markets. Ensure correct campaign setup (objectives, audiences, placements, budgets). Maintain high standards of campaign QA and accuracy.
- Creative & Testing: Procure and organise ad creatives from internal and external sources. Conduct creative QA (visuals, messaging, localisation, compliance). Suggest edits and improvements to creatives based on performance. Brief new creative concepts and testing ideas. Run micro-tests on copy, hooks, formats, audiences and ad formats.
- Analytics & Performance: Monitor campaign performance and identify trends or issues. Support performance reporting and insight generation. Apply an analytical mindset to optimise campaigns. Identify winning creatives and scale learnings.
- Tracking & Data Quality: Validate Meta tracking setup (pixel, events, conversions). Troubleshoot tracking issues and escalate where needed. Support data integrity across campaigns and reporting.
- Workflow & Operations: Assist workflows for creative production & translations. Ensure localisation quality (translation checks, spellcheck, cultural relevance). Support cross-market execution and consistency.
- Channel Expansion & Testing: Support the launch and testing of new Paid Social channels (e.g. TikTok, Pinterest). Apply learnings from Meta to inform creative and targeting strategies on new platforms. Help evaluate the performance and scalability of emerging channels.
Projects & Growth Initiatives: Support wider Paid Social and Growth initiatives. Assist with market launches and scaling strategies. Contribute to testing roadmaps and experimentation plans.
Skills, Knowledge and Expertise
Essential Skills & Experience:
- Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram).
- Strong analytical mindset with the ability to interpret performance data.
- Understanding of creative testing and performance marketing principles.
- Attention to detail, especially in campaign setup and QA.
- Experience working with creatives (video/static) and providing feedback.
- Familiarity with Meta Ads Manager and tracking (pixel, events).
- Ability to manage multiple tasks and prioritise effectively.
- Strong communication and collaboration skills.
Nice to Have:
- Experience working across multiple international markets.
- Familiarity with AI tools for marketing and creative workflows.
- Understanding of attribution, tracking, and data pipelines.
- Experience with performance reporting tools or dashboards.
- Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar.
Paid Social Executive in Gildersome employer: Vintage Cash Cow
At Vintage Cash Cow, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our Trimble Offices in Morley provide a dynamic environment where employees can thrive, with ample opportunities for professional growth and development in the fast-paced world of performance marketing. Join us to be part of a passionate team dedicated to making a positive impact while enjoying competitive compensation and the chance to explore innovative marketing strategies across multiple platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Gildersome
✨Tip Number 1
Get to know the company inside out! Research Vintage Cash Cow, their mission, and their marketing strategies. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to Paid Social. Think about how your analytical mindset and creative testing experience can contribute to their growth strategy. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Paid Social Executive in Gildersome
Some tips for your application 🫡
Show Your Passion for Paid Social:When you're writing your application, let your enthusiasm for paid social marketing shine through! Share any relevant experiences or projects that highlight your love for creative testing and performance optimisation.
Be Data-Driven:Since we’re all about analytics, make sure to include examples of how you've used data to drive decisions in past roles. This will show us that you have the analytical mindset we're looking for!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us keep track of all the amazing candidates like you!
How to prepare for a job interview at Vintage Cash Cow
✨Know Your Meta Inside Out
Make sure you brush up on your knowledge of Meta's advertising platform. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss how you've used Meta Ads Manager in past roles will show that you're ready to hit the ground running.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous campaigns. Bring examples of how you've monitored performance, identified trends, and optimised campaigns based on insights. This role requires a strong analytical mindset, so demonstrating your experience here is key.
✨Creative Testing Mindset
Be ready to discuss your approach to creative testing. Share specific examples of how you've tested different hooks, formats, or messaging in past campaigns. Highlighting your ability to iterate and improve based on performance will resonate well with the team.
✨Collaboration is Key
This role involves working closely with various teams, so be prepared to talk about your collaboration skills. Share experiences where you've successfully worked with creatives, data analysts, or other marketing teams to achieve campaign goals. Emphasising your teamwork will show that you're a great fit for their culture.
