At a Glance
- Tasks: Lead and innovate PPC strategies across Google’s advertising ecosystem.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items into treasures.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Shape the future of digital marketing with creativity, data, and AI.
- Qualifications: Proven experience in managing large-scale Google Ads and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
About the team: We're a passionate team on a mission to make Vintage Cash Cow & Vintage.com the go-to destination for giving pre‑loved items a new lease of life. As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, YouTube, Demand Gen, Video & Display, first‑party audiences, and Google's rapidly evolving AI‑powered advertising ecosystem. Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth. As our Google footprint expands across markets, we need a leader who can evolve Google from a successful acquisition channel into a world‑class growth engine.
About the role: You will own the strategy, execution and scaling of Google's advertising ecosystem across all markets. Whilst Search remains a core channel, this role extends far beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, YouTube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability. A critical part of the role will be building a creative machine that enables Google to perform at its full potential.
Getting Started: Audit the current Google ecosystem across Search, PMax, Demand Gen, YouTube, Display, audiences, creative workflows and measurement. Identify the biggest growth opportunities across existing and future markets. Build a roadmap for scaling YouTube, Demand Gen, audience‑led acquisition and creative testing. Establish stronger creative production and localisation workflows alongside the Paid Social and Creative teams. Assess Google's use of automation, AI bidding, audience signals and creative optimisation. Develop a prioritised roadmap for scaling Google activity internationally.
Driving Excellence – Google Growth Leadership: Own Google's growth strategy across Search, PMax, YouTube, Demand Gen, Display and future Google products. Identify new opportunities to increase volume while maintaining profitability and lead quality. Drive expansion into new countries and markets. Develop audience‑led and funnel growth strategies powered by first‑party data.
Creative Machine Development: Build a scalable creative operating model that consistently supplies Google with high‑performing assets. Partner closely with the Paid Social team to maximise creative sharing, learnings, testing frameworks and production efficiency. Improve creative testing velocity across video, image, copy, hooks, messaging and formats. Create a feedback loop between performance data and creative production. Establish Google‑specific creative best practices across YouTube, Demand Gen, Display and Performance Max.
Performance & Optimisation: Lead optimisation across Search (+AI Max), PMax, Demand Gen, YouTube and Display. Continuously improve bidding strategies, audience signals, campaign structures and automation. Ensure Google's AI systems are fed with high‑quality data, audiences and creative assets. Drive continuous experimentation and testing.
Measurement & Data: Ensure Google campaigns are accurately measured and optimised towards business outcomes. Partner with Data and Product teams to improve attribution, reporting and conversion measurement. Maximise first‑party audience utilisation across Google. Improve data quality feeding Google's bidding and optimisation systems.
Key Goals & Objectives: Scale Google into one of Vintage Cash Cow's and Vintage.com largest and most efficient growth channels. Increase lead volume while maintaining or improving CPL and lead quality. Build a best‑in‑class creative engine for Google. Increase the volume and quality of YouTube, Demand Gen and video‑led acquisition. Improve localisation and market expansion capabilities. Strengthen audience activation and first‑party data usage. Improve measurement accuracy and automation effectiveness. Establish Google as a key contributor to UK and international growth.
Key Responsibilities: Strategy & Leadership: Own the Google growth roadmap across all markets. Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display and emerging Google products. Manage agency, platform and partner relationships where required. Build strong relationships with Google to access platform expertise, betas, roadmap insights and growth opportunities. Leverage Google partnerships to identify competitive advantages and accelerate market expansion. Build and lead a high‑performing Google Growth function, fostering a culture of accountability, experimentation, collaboration and continuous improvement. Develop the long‑term Google Growth team structure, capabilities and operating model. Coach, mentor and develop PPC specialists, creating clear development plans and succession pathways.
Creative & Audience Development: Establish scalable creative workflows. Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights and market expansion plans. Work closely with Meta, Creative, CRM and Data teams to improve asset production. Build audience activation strategies using first‑party and platform data. Drive localisation and international expansion of creative assets. Define the creative requirements, production roadmap and testing priorities needed to maximise Google performance across all markets.
Campaign Management & Optimisation: Oversee campaign performance across all Google channels. Ensure efficient budget allocation across markets and products. Lead testing roadmaps across bidding, audiences, creative, landing pages and campaign structures. Scale successful initiatives across markets.
Measurement & Analytics: Own Google reporting and growth insights. Improve attribution and conversion measurement. Ensure robust tracking and data integrity. Translate insights into actionable growth opportunities.
Commercial Planning & Forecasting: Own Google forecasting, budget allocation and investment planning across all markets. Develop growth scenarios and scaling plans to support business objectives. Partner with Finance and Leadership to provide accurate forecasts, investment recommendations and performance expectations. Ensure Google investment is deployed efficiently across markets, products and campaign types.
Conversion Rate Optimisation: Partner with Product and UX teams to improve landing page performance and conversion rates. Use Google insights and user behaviour data to identify opportunities to improve customer journeys. Drive testing and optimisation of landing pages and post‑click experiences.
Stakeholder Management & Growth Advocacy: Act as the internal Google growth champion, ensuring opportunities, risks and priorities are clearly communicated across the business. Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations and Leadership teams to unlock growth opportunities. Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality and revenue growth. Regularly communicate performance trends, strategic priorities, testing roadmaps and growth opportunities to senior stakeholders. Proactively identify non‑media opportunities that could improve Google performance, including creative production, CRO, tracking, first‑party data collection, CRM audience activation and operational improvements. Influence prioritisation across teams to ensure Google receives the assets, data and support required to maximise performance. Create visibility around Google's contribution to business growth through clear reporting, forecasting and strategic updates. Partner with leadership to shape investment decisions, market expansion plans and long‑term growth strategy.
Essential Skills & Experience: Significant experience managing large‑scale Google Ads programmes. Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display. Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising and full‑funnel acquisition. Deep understanding of Google's automation and AI‑driven advertising ecosystem. Experience using AI tools to improve marketing productivity and creative development. Experience developing creative testing frameworks and creative‑led growth strategies. Strong understanding of audience activation and first‑party data. Experience scaling performance marketing across multiple markets. Strong analytical and commercial mindset. Strong leadership, communication and stakeholder management skills, with proven experience influencing senior stakeholders and driving cross‑functional initiatives. Experience managing significant annual media budgets and delivering growth at scale.
Nice to Have: Experience managing international expansion across Europe. Experience working with CRM and customer lifecycle data. Experience with GA4 & GTM, or advanced measurement frameworks. Exposure to broader paid media ecosystems, including Bing/Microsoft Ads, Meta, TikTok, Pinterest, Reddit, programmatic display, native advertising, video advertising, DSP platforms (e.g. DV360, The Trade Desk), connected TV (CTV), retail media or other audience‑led growth channels.
Equal Opportunities: At Vintage Cash Cow, we are committed to fostering an inclusive environment where everyone feels heard, valued, respected and empowered to bring their authentic self to work. We believe that diversity drives innovation, creativity and success. We welcome applicants from all backgrounds, perspectives and experiences, and we strive to create equitable opportunities for all. Together, we’re building a culture that celebrates individuality and champions equity at every level of our organisation. If you’re excited about this role, but don’t tick every box, we still encourage you to apply. Your unique skills and experiences might be just what we’re looking for now or in the future. If you need adjustments or accommodations during the hiring process, please reach out to us and we will do our best to support you.
Head of PPC in Gildersome employer: Vintage Cash Cow
At Vintage Cash Cow, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As the Head of PPC, you will have the opportunity to lead a passionate team dedicated to innovative growth strategies in a dynamic environment, with access to cutting-edge tools and resources. We offer competitive compensation, professional development opportunities, and a commitment to diversity, ensuring that every employee can thrive and contribute meaningfully to our mission of giving pre-loved items a new lease of life.
StudySmarter Expert Advice🤫
We think this is how you could land Head of PPC in Gildersome
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vintage Cash Cow and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vintage Cash Cow are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vintage Cash Cow on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vintage Cash Cow. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of PPC in Gildersome
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vintage Cash Cow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vintage Cash Cow:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vintage Cash Cow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vintage Cash Cow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vintage Cash Cow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vintage Cash Cow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
