At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new Paid Social platforms.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items.
- Benefits: Full-time role with opportunities for growth and creativity.
- Other info: Collaborative environment with a focus on continuous improvement and data-driven decisions.
- Why this job: Be at the forefront of innovative marketing strategies and creative testing.
- Qualifications: Experience in Paid Social, especially Meta, with strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
About the team
We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the role
As a Paid Social Executive (Meta-focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands-on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time. You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously improving.
Getting Started
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
- Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Key Responsibilities
- Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + new markets.
- Improve creative testing velocity and output quality.
- Ensure campaigns are executed accurately and efficiently.
- Contribute to reducing CPL while maintaining or improving lead quality.
- Strengthen tracking reliability and data confidence in Meta.
- Deliver consistent performance insights to inform growth decisions.
Skills, Knowledge and Expertise
Essential Skills & Experience- Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram).
- Strong analytical mindset with the ability to interpret performance data.
- Understanding of creative testing and performance marketing principles.
- Attention to detail, especially in campaign setup and QA.
- Experience working with creatives (video/static) and providing feedback.
- Familiarity with Meta Ads Manager and tracking (pixel, events).
- Ability to manage multiple tasks and prioritise effectively.
- Strong communication and collaboration skills.
- Experience working across multiple international markets.
- Familiarity with AI tools for marketing and creative workflows.
- Understanding of attribution, tracking, and data pipelines.
- Experience with performance reporting tools or dashboards.
- Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar.
Paid Social Executive in Cardiff employer: Vintage Cash Cow
Vintage Cash Cow is an exceptional employer that values its employees by fostering a dynamic and inclusive work culture. With a strong emphasis on professional development, employees are encouraged to grow their skills in a supportive environment while enjoying the flexibility of a hybrid role. Located in the UK, the company offers unique opportunities to engage with a diverse customer base, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Cardiff
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vintage Cash Cow are looking for.
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We think you need these skills to ace Paid Social Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vintage Cash Cow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vintage Cash Cow:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vintage Cash Cow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vintage Cash Cow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vintage Cash Cow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vintage Cash Cow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
