About the team:
The Marketing & Communications team at Vintage Cash Cow's & Arcavindi's is responsible for building brand awareness, trust, and long-term brand equity across all markets. We lead brand strategy, ATL and BTL marketing, creative, social, and PR activity, delivering integrated communications that support commercial growth and strengthen Vintage Cash Cow's & Arcavindi's market-leading position.
We collaborate with external agencies, production partners, media owners, PR and research partners, as well as internal teams including Product, Data, Operations, Customer Support (CS/CEC), and Finance to ensure all activity supports business priorities and revenue goals.
About the role:
Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand-led marketing.
This role owns the end-to-end Marketing & Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue. Key priorities include doubling UK performance and accelerating European growth over the next 12-24 months.
ATL is a core growth channel. You will lead the strategy, testing and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes.
You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively.
Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi-disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards.
This is a hands-on leadership role requiring both strategic thinking and operational execution.
Head of Marketing and Communications in Leeds employer: Vintage Cash Cow for Charities
Vintage Cash Cow for Charities is an exceptional employer that prioritises a supportive work culture and employee well-being. With a strong focus on professional development, employees are encouraged to grow their skills and advance their careers while contributing to meaningful charitable causes. Located in the UK, the company offers a collaborative environment where your expertise in employee relations will be valued and impactful.
Contact Details:
Vintage Cash Cow for Charities Recruitment Team
