At a Glance
- Tasks: Support and optimise exciting Paid Media campaigns across multiple platforms.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items.
- Benefits: Gain hands-on experience, work with creative teams, and enjoy flexible working options.
- Other info: Opportunity to expand into international markets and develop your skills.
- Why this job: Be part of a dynamic growth team driving impactful marketing strategies.
- Qualifications: Experience in digital advertising and a strong analytical mindset are essential.
The predicted salary is between 30000 - 40000 € per year.
About the team: We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Media is one of our most important growth engines—driving discovery, demand generation, customer acquisition, and full-funnel growth across Google, YouTube, Display, Demand Gen, and emerging paid channels. Our Growth team combines performance marketing, creative, data, experimentation, and automation to unlock scalable growth. Paid Media plays a critical role in this ecosystem, balancing analytical rigour with creative thinking, audience strategy, and testing to drive efficient growth across multiple markets.
About the role: As a Paid Media Executive, you’ll support the execution, optimisation, and scaling of our Paid Media activity across multiple markets. Reporting into the Paid Media team, you’ll primarily focus on Google’s broader media ecosystem including YouTube, Demand Gen, Display, Performance Max, audience targeting, and creative-led campaign execution. This is a highly hands-on role, ideal for someone with a strong analytical mindset and an interest in creative testing, audience strategy, video/display advertising, and performance marketing. You’ll support campaign execution, creative workflows, audience usage, reporting, QA, tracking validation, and optimisation across UK and EU markets. Paid Search/SEM experience is beneficial, but the core focus is broader Paid Media execution and scaling. You will work closely with Growth, Creative, CRM, Data, and Product teams to ensure campaigns are well structured, creatively strong, efficiently managed, and continuously improving. As the business expands internationally, this role will also support testing and scaling into additional markets, channels, and Paid Media opportunities over time.
Getting Started... Support campaign execution: Assist in building, launching, and managing campaigns across YouTube, Demand Gen, Display, Performance Max, and broader Paid Media channels. Campaign QA: Review campaigns before launch to ensure accuracy across targeting, audiences, budgets, assets, feeds, and tracking. Audience support: Assist with audience creation, segmentation, first-party audience usage, and targeting strategies. Creative workflows: Help coordinate creative assets, translations, uploads, and approvals across markets. Creative briefing support: Assist in briefing creative concepts, hooks, messaging angles, and asset requirements for campaigns. Performance monitoring: Monitor campaign performance daily and flag anomalies, opportunities, or scaling potential. Reporting support: Assist in producing performance reports and extracting actionable insights. Tracking validation: Check conversion tracking, tags, and attribution setup are working correctly.
Driving Excellence… Creative-led testing mindset: Continuously support testing across creatives, hooks, audiences, formats, placements, and campaign structures. Audience & targeting optimisation: Support the development and refinement of audience strategies across Google and broader Paid Media channels. Video & Display expansion: Assist in scaling YouTube, Demand Gen, and broader Display activity across markets. Data-driven thinking: Apply an analytical mindset to identify trends, opportunities, and performance drivers. AI & automation leverage: Use AI tools and platform automation features to improve workflows, insights, and campaign performance. Market expansion support: Assist in launching and scaling campaigns across new international markets. Trend spotting: Stay close to developments across YouTube, Google Ads, AI, creative trends, and digital advertising. Collaboration: Work closely with Creative, CRM, Data, and Growth teams to align campaign activity with broader business goals.
Key Responsibilities Key Goals & Objectives: Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets. Improve campaign execution speed, testing velocity, and optimisation quality. Strengthen creative testing workflows and audience usage across campaigns. Contribute towards reducing CPL while maintaining or improving lead quality. Strengthen tracking reliability and campaign data accuracy. Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives.
Key Responsibilities: Campaign Execution & Optimisation Build, launch, and monitor campaigns across YouTube, Demand Gen, Display, PMax, and broader Paid Media channels. Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements. Maintain high standards of campaign QA and execution accuracy. Support pacing, optimisation, and testing workflows. Creative & Audience Support Assist with creative briefing, asset management, localisation, and creative QA. Support testing of hooks, messaging, formats, audiences, and creative concepts. Help identify winning creatives and audience strategies and scale learnings across markets. Support first-party audience usage and targeting opportunities. Analytics & Performance Monitor campaign performance and identify trends or issues. Support reporting and insight generation across Paid Media channels. Analyse performance data to identify optimisation opportunities. Contribute to testing roadmaps and experimentation plans. Tracking & Data Quality Validate tracking, conversion actions, tags, and attribution setup. Troubleshoot tracking issues and escalate where needed. Support campaign data integrity across platforms and reporting systems. Workflow & Operations Support localisation and expansion workflows across markets. Assist with uploads, campaign changes, QA processes, and operational tasks. Ensure consistency and accuracy across campaign structures and naming conventions. Projects & Growth Initiatives Support wider Paid Media and Growth initiatives. Assist with market launches and scaling strategies. Support growth initiatives across YouTube, Demand Gen, Display, and emerging paid channels.
Skills, Knowledge and Expertise Essential Skills & Experience: Experience in Paid Media, digital advertising, or performance marketing. Strong analytical mindset with the ability to interpret performance data. Understanding of creative testing, audience targeting, and campaign optimisation principles. Attention to detail, especially in campaign setup and QA. Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms. Experience working with creatives (video/static) and providing feedback. Ability to manage multiple tasks and prioritise effectively. Strong communication and collaboration skills.
Nice to Have: Paid Search / SEM experience. Experience working across multiple international markets. Familiarity with GA4, GTM, or tracking/tagging platforms. Understanding of attribution and data pipelines. Familiarity with AI tools and automation workflows. Experience with video-first or creative-led advertising strategies.
Paid Media Executive in Leeds employer: Vintage Cash Cow & Arcavindi
Vintage Cash Cow is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity meets analytical thinking. As a Paid Media Executive, you'll have the opportunity to grow your skills in a dynamic environment, working alongside passionate teams dedicated to making a positive impact through innovative marketing strategies. With a focus on employee development and international expansion, you'll be part of a forward-thinking company that values your contributions and encourages continuous learning.
Contact Detail:
Vintage Cash Cow & Arcavindi Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This will help you stand out and demonstrate your analytical mindset and creative flair.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how you can contribute to their growth and share your ideas on audience targeting and creative strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Paid Media Executive in Leeds
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about joining our team and contributing to our mission of giving pre-loved items a new lease of life.
Tailor Your Experience:Make sure to highlight any relevant experience you have in Paid Media or performance marketing. We love seeing how your skills align with what we do, so don’t be shy about showcasing your analytical mindset and creative testing experiences!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of your qualifications and why you’d be a great fit for us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Vintage Cash Cow & Arcavindi
✨Know Your Paid Media Basics
Before the interview, brush up on your knowledge of Google Ads, YouTube, and other paid media platforms. Be ready to discuss how you would approach campaign execution and optimisation, as this role heavily relies on these skills.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you've interpreted performance data. Think of specific examples where your insights led to improved campaign performance or audience targeting strategies.
✨Get Creative with Your Examples
Since this role involves creative testing and audience strategy, come prepared with examples of successful campaigns you've worked on. Highlight your role in the creative process and how you contributed to the overall success of those campaigns.
✨Ask Insightful Questions
At the end of the interview, don’t hesitate to ask questions about the team’s current challenges or future projects. This shows your genuine interest in the role and helps you understand how you can contribute to their growth initiatives.
