At a Glance
- Tasks: Lead a dynamic sales team and drive BMW sales to new heights.
- Company: Join Vines of Guildford, part of the prestigious Vines Group.
- Benefits: Competitive salary, company car, gym membership, and generous leave.
- Other info: Opportunity for professional growth and a vibrant workplace culture.
- Why this job: Make a real impact in a fast-paced, target-driven environment.
- Qualifications: Proven experience in automotive sales management and team leadership.
The predicted salary is between 67500 - 90000 £ per year.
Application Deadline: 29 October 2025
Department: BMW Sales
Employment Type: Permanent - Full Time
Location: Guildford, Surrey
Compensation: £67,500 - £90,000 / year
Overview
BMW General Sales Manager – Package: £67,500 with OTE of £90,000 plus company car. Hours: 5 day working over a Monday – Saturday period to cover our opening hours of 0830 – 1800.
Are you a top-tier sales leader ready to make your mark at one of the world’s most prestigious automotive brands?
At Vines of Guildford, part of the privately owned Vines Group, we’re seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn’t just another sales management role—it’s your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.
About the role
As BMW General Sales Manager, you’ll have full ownership of our BMW Sales department. You’ll lead a talented team of:
- 7 Sales Executives
- 3 Trainee Sales Executives
- 1 Used Car Manager
- 2 Business Managers
Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually—and your leadership will ensure we keep exceeding targets while accelerating growth.
You’ll be responsible for:
- Achieving and surpassing sales, profit, and F&I targets
- Driving team performance through coaching, development, and clear KPI management
- Optimising budgets, stock levels, and showroom space for maximum efficiency
- Ensuring a customer journey that reflects the premium BMW brand
- Collaborating with senior leadership to deliver strategic business objectives
This is a hands-on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.
About you
We want a commercially driven, ambitious leader who thrives in a fast-paced, target-driven environment. You’ll have:
- Proven experience in automotive sales management.
- A track record of leading high-performing teams to consistently exceed targets
- The ability to inspire, coach, and motivate sales professionals
- Strong negotiation, communication, and organisational skills
- Financial awareness and the ability to manage budgets effectively
Benefits
- 24 days’ annual leave (increasing to 29 with service) + your birthday off
- Private Medical & Health Cash Plan
- Gym Membership
- Pension Scheme & Life Assurance
- Cycle2Work programme
- Holiday Buy & Sell Scheme
- Tech & Travel Purchase Scheme
- Staff Vehicle Scheme (cars, bikes, EV options)
- Enhanced Parental Leave
- Job Shadowing Programme across the business
This is more than a job—it’s an opportunity to lead a team to excellence, grow professionally, and make a real impact.
Apply Now
If you’re an accomplished automotive sales leader with the ambition, drive, and passion to take Vines of Guildford to the next level, we want to hear from you.
BMW General Sales Manager employer: Vines Group
At Vines of Guildford, we pride ourselves on being a premier employer in the automotive industry, offering a dynamic work culture that fosters growth and excellence. As a General Sales Manager, you will benefit from competitive compensation, comprehensive health plans, and unique perks like a staff vehicle scheme and gym membership, all while leading a passionate team in a prestigious brand environment. Join us to not only drive sales but also to inspire and develop talent in a supportive and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land BMW General Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like BMW General Sales Manager at Vines Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Vines Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a BMW General Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace BMW General Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Vines Group:When writing your cover letter, make sure to tailor your message specifically for Vines Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Vines Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Vines Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Vines Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Vines Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
