Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team and drive BMW sales to new heights.
- Company: Join Vines of Guildford, part of the prestigious Vines Group.
- Benefits: Competitive salary, company car, gym membership, and generous leave.
- Why this job: Make a real impact in a fast-paced, target-driven environment.
- Qualifications: Proven experience in automotive sales management and team leadership.
- Other info: Opportunity for professional growth and a vibrant workplace culture.
The predicted salary is between 67500 - 90000 £ per year.
Application Deadline: 29 October 2025
Department: BMW Sales
Employment Type: Permanent – Full Time
Location: Guildford, Surrey
Compensation: £67,500 – £90,000 / year
Overview
BMW General Sales Manager – Package: £67,500 with OTE of £90,000 plus company car. Hours: 5 day working over a Monday – Saturday period to cover our opening hours of 0830 – 1800.
Are you a top-tier sales leader ready to make your mark at one of the world’s most prestigious automotive brands?
At Vines of Guildford, part of the privately owned Vines Group, we’re seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn’t just another sales management role—it’s your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.
About the role
As BMW General Sales Manager, you’ll have full ownership of our BMW Sales department. You’ll lead a talented team of:
- 7 Sales Executives
- 3 Trainee Sales Executives
- 1 Used Car Manager
- 2 Business Managers
Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually—and your leadership will ensure we keep exceeding targets while accelerating growth.
You’ll be responsible for:
- Achieving and surpassing sales, profit, and F&I targets
- Driving team performance through coaching, development, and clear KPI management
- Optimising budgets, stock levels, and showroom space for maximum efficiency
- Ensuring a customer journey that reflects the premium BMW brand
- Collaborating with senior leadership to deliver strategic business objectives
This is a hands-on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.
About you
We want a commercially driven, ambitious leader who thrives in a fast-paced, target-driven environment. You’ll have:
- Proven experience in automotive sales management.
- A track record of leading high-performing teams to consistently exceed targets
- The ability to inspire, coach, and motivate sales professionals
- Strong negotiation, communication, and organisational skills
- Financial awareness and the ability to manage budgets effectively
Benefits
- 24 days’ annual leave (increasing to 29 with service) + your birthday off
- Private Medical & Health Cash Plan
- Gym Membership
- Pension Scheme & Life Assurance
- Cycle2Work programme
- Holiday Buy & Sell Scheme
- Tech & Travel Purchase Scheme
- Staff Vehicle Scheme (cars, bikes, EV options)
- Enhanced Parental Leave
- Job Shadowing Programme across the business
This is more than a job—it’s an opportunity to lead a team to excellence, grow professionally, and make a real impact.
Apply Now
If you’re an accomplished automotive sales leader with the ambition, drive, and passion to take Vines of Guildford to the next level, we want to hear from you.
#J-18808-Ljbffr
BMW General Sales Manager employer: Vines Group
Contact Detail:
Vines Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BMW General Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to current or former employees at Vines of Guildford. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand BMW's values and how they align with your leadership style. We recommend practising common interview questions and even role-playing with a friend to boost your confidence.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with hiring managers, highlight your past successes in sales management. Use specific numbers and examples to demonstrate how you've driven growth and led teams to exceed targets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Vines of Guildford team. Let’s make it happen!
We think you need these skills to ace BMW General Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the BMW General Sales Manager role. Highlight your experience in automotive sales management and any achievements that showcase your ability to lead high-performing teams.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the automotive industry and how your leadership style aligns with our values at Vines of Guildford. Be sure to mention specific examples of how you've driven results in previous roles.
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities—show us what you’ve achieved! Use numbers and specific examples to demonstrate how you’ve exceeded targets and contributed to team success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Vines Group
✨Know Your Numbers
As a General Sales Manager, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators (KPIs) relevant to automotive sales, such as conversion rates and average deal size. Be ready to discuss how you've used these metrics to drive team performance in the past.
✨Showcase Leadership Skills
This role is all about leading a team, so be prepared to share specific examples of how you've inspired and developed your team members. Think about times when you coached someone to success or turned around underperforming individuals. Highlight your ability to motivate and create a winning culture.
✨Understand the BMW Brand
Familiarise yourself with BMW's values, products, and customer experience standards. During the interview, express your passion for the brand and how you plan to uphold its premium image. Discuss how you would ensure that every customer interaction reflects the quality and excellence associated with BMW.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and decision-making abilities. Prepare to discuss how you would handle challenges like exceeding sales targets or managing stock levels. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
