Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team and drive BMW sales to new heights.
- Company: Join Vines of Guildford, a prestigious automotive brand with a supportive culture.
- Benefits: Enjoy competitive salary, private medical, gym membership, and more perks.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Proven experience in automotive sales management and team leadership.
- Other info: Opportunity for professional growth and a chance to inspire excellence.
The predicted salary is between 67500 - 90000 £ per year.
BMW General Sales Manager
Application Deadline: 29 October 2025
Department: BMW Sales
Employment Type: Permanent – Full Time
Location: Guildford, Surrey
Compensation: £67,500 – £90,000 / year
Description
BMW General Sales Manager
Package: £67,500 with OTE of £90,000 plus company car
Hours: 5 day working over a Monday – Saturday period to cover our opening hours of 0830 – 1800
Are you a top-tier sales leader ready to make your mark at one of the world’s most prestigious automotive brands?
At Vines of Guildford, part of the privately owned Vines Group, we’re seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn’t just another sales management role—it’s your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.
About the role:
As BMW General Sales Manager, you’ll have full ownership of our BMW Sales department. You’ll lead a talented team of:
- 7 Sales Executives
- 3 Trainee Sales Executive
- 1 Used Car Manager
- 2 Business Managers
Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually—and your leadership will ensure we keep exceeding targets while accelerating growth.
You’ll be responsible for:
- Achieving and surpassing sales, profit, and F&I targets
- Driving team performance through coaching, development, and clear KPI management
- Optimising budgets, stock levels, and showroom space for maximum efficiency
- Ensuring a customer journey that reflects the premium BMW brand
- Collaborating with senior leadership to deliver strategic business objectives
This is a hands‑on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.
About you:
We want a commercially driven, ambitious leader who thrives in a fast‑paced, target‑driven environment. You’ll have:
- Proven experience in automotive sales management.
- A track record of leading high‑performing teams to consistently exceed targets
- The ability to inspire, coach, and motivate sales professionals
- Strong negotiation, communication, and organisational skills
- Financial awareness and the ability to manage budgets effectively
Why Join Us?
At Vines Group, we’re passionate about inspiring our people and delighting our customers. As the BMW General Sales Manager, you’ll be part of a supportive, ambitious organisation that invests in your growth while giving you the freedom to deliver results.
Benefits
- 24 days’ annual leave (increasing to 29 with service) + your birthday off
- Private Medical & Health Cash Plan
- Gym Membership
- Pension Scheme & Life Assurance
- Cycle2Work programme
- Holiday Buy & Sell Scheme
- Tech & Travel Purchase Scheme
- Staff Vehicle Scheme (cars, bikes, EV options)
- Enhanced Parental Leave
- Job Shadowing Programme across the business
This is more than a job—it’s an opportunity to lead a team to excellence, grow professionally, and make a real impact.
Apply Now
If you’re an accomplished automotive sales leader with the ambition, drive, and passion to take Vines of Guildford to the next level, we want to hear from you.
#J-18808-Ljbffr
BMW General Sales Manager employer: Vines Group
Contact Detail:
Vines Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BMW General Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to current or former employees at Vines of Guildford. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand what makes BMW special and how Vines of Guildford operates. This will help you tailor your answers and show that you’re genuinely interested in leading their sales team.
✨Tip Number 3
Showcase your leadership skills during the interview. Be ready to share specific examples of how you've motivated teams and exceeded targets in the past. This is your chance to shine and demonstrate that you’re the right fit for driving results at Vines of Guildford.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to take on the challenge of being a General Sales Manager.
We think you need these skills to ace BMW General Sales Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the automotive industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about leading a team at BMW and driving results.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in sales management, especially in the automotive sector. We love seeing specific examples of how you've led teams to exceed targets and improved customer experiences.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and achievements without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Vines Group
✨Know Your Numbers
As a General Sales Manager, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators (KPIs) relevant to automotive sales, such as conversion rates and average deal size. Be ready to discuss how you've used these metrics to drive team performance in the past.
✨Showcase Leadership Skills
This role is all about leading a high-performing team. Prepare examples of how you've inspired and developed your team members. Think about specific instances where your coaching made a difference in achieving targets or improving team morale.
✨Understand the BMW Brand
Familiarise yourself with BMW's values and customer experience standards. Be prepared to discuss how you would ensure that the sales process reflects the premium nature of the brand. Showing genuine enthusiasm for BMW will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them. This could include managing budgets, optimising stock levels, or handling difficult customer situations.
