At a Glance
- Tasks: Lead brand marketing strategy and campaigns to elevate Vinca's presence in the wine industry.
- Company: Join Vinca Wine, a fast-growing brand focused on innovation and community.
- Benefits: Competitive salary, wine allowance, 25 days holiday, gym membership, and team trips.
- Other info: Dynamic role with opportunities for growth and creativity in a vibrant team.
- Why this job: Shape the future of a unique wine brand and make a real impact.
- Qualifications: 6+ years in brand marketing with proven leadership and campaign success.
The predicted salary is between 51750 - 63250 £ per year.
Location
Bermondsey, London HQ
Contract
- Full-time
- An exciting opportunity to join the team at Vinca Wine
Vinca is a wine brand built around bringing people together.
We're on a mission to shake up the wine industry with a brand that's all about award-winning wines and category-shifting innovation.
We're growing fast, and we're looking for a brilliant brand marketing leader to take Vinca to the next level.
Who We Are
We believe wine is better shared.
So, we made Vinca, a range of wines worth sharing.
Our award-winning cans and aluminium bottles are made for moments, big and small: festivals, trains, football matches, dinner on the sofa.
And our range won't stop there.
We've got more innovation in the pipeline.
We’re growing fast, and we’re just getting started.
The Opportunity
We're looking for a
Head of Brand Marketing to lead the next stage of Vinca's growth by shaping our brand direction and setting the strategy from the ground up, while also getting stuck into the day-to-day execution.
You'll own our brand positioning, marketing strategy, PR, social media, content and influencer activity, working closely with the founders to bring Vinca's story to a wider audience.
You'll be responsible for managing our existing brand team of two, with the opportunity to grow the team further.
You'll own the channels and marketing calendar that drive Vinca's growth across social media, PR, trade marketing, events and activations.
You'll build on the strong brand foundations already in place rather than starting from scratch.
This is a hands-on role where you'll be judged not just on strategy, but on results including reach, engagement, press coverage and the commercial impact of every campaign.
- What You'll Be Responsible For
- Create, own and evolve Vinca's brand marketing strategy, strengthening our position as the wine brand that brings people together.
- Lead and develop our existing brand team, shaping how the department operates and grows.
- Develop and deliver trade marketing plans across the on-trade, including bars, restaurants and festivals, and the off-trade, including supermarkets and retail.
- Set the social media strategy across Instagram, Tik Tok and Linked In, working closely with our content creator to keep our voice distinctive and community-focused.
- Plan and deliver standout brand marketing campaigns and activations across sampling, festivals, events, PR and social media.
- Own the relationship with our PR agency, setting the strategy and ensuring all coverage reflects the Vinca brand.
- Develop brand partnerships that drive awareness, engagement and meaningful growth.
- Manage the marketing budget with full accountability for spend and return.
What We're Looking For
- 6+ years’ experience in brand and marketing roles, with a proven track record of leading campaigns, projects and teams.
- Proven experience building and scaling a consumer brand through exceptional brand marketing, ideally within a premium, fast‑growing FMCG or drinks business.
- A creative thinker with an entrepreneurial, challenger brand mindset.
- A track record of leading integrated brand marketing campaigns across digital, experiential, trade and PR.
- Experience across DTC, social, and on and off‑trade marketing, or strong depth in some with a real appetite to grow into the rest.
- A track record of growing, leading and developing a team.
- Commercially minded, with a track record of hitting and surpassing KPIs.
- A confident communicator who is passionate about building brands and can represent Vinca with authenticity.
- Positive, ambitious, self‑sufficient, and a real team player.
- What You’ll Get
- £65k + based on experience
- Wine allowance (obviously)
- 25 days holiday + bank holidays
- Day off on your birthday
- Paid gym membership
- Hybrid working
- Guestlist access to some of the UK's best music and sports events for you and your friends
- Team trip to our vineyards in Sicily
- Space to grow, learn, and shape the role and team as the company scales
- #J-18808-Ljbffr
Head of Brand Marketing employer: Vinca Wine | B-Corp™
Vinca Wine is an exceptional employer that champions sustainability and innovation in the wine industry. With a vibrant work culture that encourages creativity and collaboration, employees are offered ample opportunities for personal and professional growth. Located in a dynamic environment, Vinca Wine not only values its team members but also empowers them to make a meaningful impact in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vinca Wine | B-Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vinca Wine | B-Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vinca Wine | B-Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vinca Wine | B-Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vinca Wine | B-Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vinca Wine | B-Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vinca Wine | B-Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vinca Wine | B-Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vinca Wine | B-Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vinca Wine | B-Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
