At a Glance
- Tasks: Drive online sales and brand visibility across e-commerce platforms in the EMEA region.
- Company: Join Vinarchy, a dynamic global wine company shaping the future of the industry.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Collaborative team atmosphere with opportunities for mentorship and growth.
- Why this job: Be at the forefront of digital commerce in a fast-paced, innovative environment.
- Qualifications: 5+ years in e-commerce or shopper marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 € per year.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers such as Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma that are accelerating the category globally. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Digital Commerce Manager, West plays a key role in enabling One Vinarchy. Reporting to Head of Omnichannel, West, this position will be responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay retailers and digital marketplace environments within the EMEA region, ensuring Vinarchy brands win at the digital shelf.
Key Responsibilities
- Deliver best-in-class digital shelf execution across retailer platforms, optimising product content, imagery, SEO and enhanced content to improve discoverability and conversion.
- Ensure brand consistency and content compliance across retailer environments, maintaining visibility of NPD, promotions and priority SKUs online.
- Lead planning and optimisation of e-commerce media investment across key customers, ensuring alignment to customer activation plans and promotional cycles.
- Line manage and develop the Retail Media Executive to deliver campaigns effectively and support best-in-class retail media performance.
- Partner with Customer Marketing & Sales to embed digital commerce into joint business plans and identify retailer-specific activations, bundles and digital exclusives.
- Improve shopper journey and conversion performance (including ratings & reviews and shopper trust signals) working with Brand & Content teams.
- Track key KPIs (conversion, search visibility, availability visibility, media efficiency, content compliance), generate insights, and monitor competitor activity and evolving best practice.
- Manage digital tools/platforms, maintain activation calendars, and ensure timely and accurate execution of online campaigns.
Your Experience / Capability
- Minimum 5 years’ experience in grocery & pure-play e-commerce, digital commerce or shopper marketing.
- Understanding of e-commerce media platforms and performance metrics.
- Strong commercial mindset and customer activation experience.
- Ability to manage performance data and translate into action.
- Experience working cross-functionally with Sales, Brand and Category teams.
- FMCG or drinks experience.
- Experience managing Amazon or marketplace environments.
- Experience line managing or mentoring junior team members.
Behaviours
- Ability to operate effectively in a changing environment.
- Strong collaboration and communication skills.
- Detail-focused, proactive and eager to learn.
- Alignment to Vinarchy values and ways of working.
- Proactive, solutions focused and adaptable; resilient navigating competing priorities; collaborative mindset with ability to build trust cross-functionally.
Digital Commerce Manager in Weybridge employer: Vinarchy
Vinarchy is an exceptional employer that fosters a dynamic and innovative work culture, where employees are encouraged to challenge industry norms and contribute to the future of wine. With a strong focus on employee growth, Vinarchy offers opportunities for professional development and mentorship, particularly in the Digital Commerce Manager role, which plays a pivotal part in driving online sales across diverse markets. Located in a vibrant and collaborative environment, Vinarchy not only values creativity and ambition but also provides a supportive atmosphere that empowers its team members to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Commerce Manager in Weybridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Vinarchy. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your e-commerce successes. When you get that interview, share specific examples of how you've boosted online sales or improved digital visibility.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in digital commerce and FMCG. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Vinarchy team.
We think you need these skills to ace Digital Commerce Manager in Weybridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Commerce Manager role. Highlight your experience in e-commerce and any relevant achievements that align with what Vinarchy is looking for. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital commerce and how your skills can help Vinarchy grow. Be genuine and let your personality come through – we love to see enthusiasm!
Showcase Your Data Skills:Since this role involves tracking KPIs and performance metrics, make sure to showcase your data management skills. Give examples of how you've used data to drive decisions in past roles. We’re all about making informed choices at Vinarchy!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Vinarchy family!
How to prepare for a job interview at Vinarchy
✨Know Your Digital Commerce Inside Out
Make sure you brush up on the latest trends in digital commerce, especially within the FMCG and drinks sectors. Be ready to discuss your experience with e-commerce platforms and how you've optimised product content and visibility in the past.
✨Showcase Your Data Skills
Prepare to talk about how you've used performance data to drive decisions. Have specific examples ready that demonstrate your ability to track KPIs and translate insights into actionable strategies for improving conversion rates.
✨Demonstrate Cross-Functional Collaboration
Vinarchy values teamwork, so be prepared to share examples of how you've successfully worked with Sales, Brand, and Category teams. Highlight any experiences where your collaboration led to successful campaigns or improved outcomes.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific challenges in the digital commerce space. Think about potential scenarios related to managing online campaigns or optimising shopper journeys, and prepare your thought process on how you'd tackle them.
