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For Companies At a Glance
- Tasks: Drive online sales and brand visibility across various e-commerce platforms.
- Company: Join Vinarchy, a dynamic global wine company redefining the industry.
- Benefits: Enjoy staff wine allowance, paid parental leave, and exclusive discounts.
- Other info: Collaborate with senior leaders and influence regional performance.
- Why this job: Shape the future of e-commerce in a newly formed global organisation.
- Qualifications: 5+ years in e-commerce or digital marketing with strong commercial acumen.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy's diversified portfolio includes our global pillars Jacobs Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world's best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The E-Commerce Manager is responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay, quick-commerce and digital marketplace environments within the EMEA region. This role ensures Vinarchy brands win at the digital shelf, translating brand strategy into high-impact online execution while optimising shopper journeys, search visibility, content, and retail media performance, ultimately driving conversion to purchase of Vinarchy brands. The role plays a critical link between Brand, Sales, Category & Media to ensure e-commerce is a growth engine for revenue and supports brand equity growth.
Key Responsibilities
- Digital Shelf & Online Execution
- Deliver best-in-class digital shelf execution across retailer platforms (Grocery e-commerce, pureplay, quick-commerce, & other key partners).
- Fully maximising Vinarchy's presence in the e-commerce space, specifically with platforms such as Tesco, Asda, Amazon, Ocado etc.
- Optimise product content, imagery, SEO and enhanced content to improve discoverability and conversion to purchase.
- Ensure brand consistency and content compliance across retailer environments.
- Maintain strong visibility of NPD, promotions and priority SKUs online.
- E-commerce Media & Performance Management
- Lead planning and optimisation of e-commerce media investment across key customers.
- Line manage and develop the Retail Media Executive to deliver campaigns effectively.
- Monitor performance metrics including ROAS, CPC, conversion and share of search.
- Ensure e-commerce media is fully integrated with customer activation plans and promotional cycles.
- Partner with Customer Marketing & Sales teams to embed digital commerce into joint business plans.
- Identify opportunities to improve online category presence & discoverability, cross-sell opportunities and promotional visibility.
- Support retailer-specific activations, bundles and digital exclusives.
- Deliver thought leadership & identify new opportunities for growth in this channel in the medium to longer term.
- Work with Brand & Content teams to deliver conversion-led digital content.
- Improve ratings & reviews performance and shopper trust signals.
- Performance Tracking & Insight
- Track key KPIs including conversion, search visibility (top 3, 1st page), availability visibility, media efficiency and content compliance.
- Generate insights to improve performance and inform future customer and brand planning.
- Monitor competitor activity and evolving e-commerce best practice & provide clear recommendations to the business on course of action & opportunities.
- Manage digital tools and retailer platforms.
- Maintain activation calendars for promotions and launches.
- Ensure timely and accurate execution of online campaign.
Requirements
- Min 5 years' experience in grocery & pure-play e-commerce, digital commerce or shopper marketing.
- Understanding of e-commerce media platforms and performance metrics.
- Strong commercial mindset and customer activation experience.
- Ability to manage performance data and translate into action.
- Experience working cross-functionally with Sales, Brand & Category teams.
- FMCG or drinks experience.
- Commercial & Channel Acumen: Understands customer environments, retail levers, and shopper behaviour relevant to wine/beverages.
- Insight Led Planning: Uses shopper, category and performance data to inform strategy and evaluate activity effectiveness.
- Strategic-level Thinking: Possess the ability to think about Vinarchy's long-term e-commerce strategy and develop plans to deliver this.
- Project & Process Management: Able to manage multiple initiatives, agencies and deadlines with strong planning discipline.
- Creative Interpretation: Evaluates creative and activation concepts for alignment with brand strategy, shopper needs and retail practicality.
This role is a rare opportunity to build and shape the e-commerce journey in a newly formed global organisation. You'll influence senior leaders, drive regional performance, and help build a model that will support Vinarchy's long-term growth.
Benefits
- Staff wine allowance and access to unique wine specials.
- Paid Parental Leave.
- Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs.
- Go Beyond Day - making a difference in your local community.
- Access to an extensive online learning library.
- Employee Assistance Program.
- Exclusive employee discounts.
ECommerce Manager Digital Trading in Guildford employer: Vinarchy
Contact Detail:
Vinarchy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ECommerce Manager Digital Trading in Guildford
✨Tip Number 1
Network like a pro! Reach out to people in the wine and e-commerce industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your e-commerce projects, campaigns, or any relevant work. This is your chance to demonstrate how you can drive online sales and brand visibility, just like Vinarchy aims to do.
✨Tip Number 3
Prepare for interviews by researching Vinarchy’s brands and their digital presence. Be ready to discuss how you would optimise product content and improve discoverability. Tailor your answers to show you understand their goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Vinarchy team and its exciting future in the wine industry.
We think you need these skills to ace ECommerce Manager Digital Trading in Guildford
Some tips for your application 🫡
Show Your Passion for E-Commerce: When you're writing your application, let your enthusiasm for e-commerce shine through! We want to see how much you love the digital space and how you can bring that energy to Vinarchy.
Tailor Your Experience: Make sure to highlight your relevant experience in grocery and pure-play e-commerce. We’re looking for someone who understands the ins and outs of online sales, so don’t hold back on those details!
Be Data-Driven: Since this role involves performance metrics, it’s crucial to mention any experience you have with data analysis. Show us how you've used insights to drive decisions and improve online performance in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us at Vinarchy!
How to prepare for a job interview at Vinarchy
✨Know Your E-Commerce Stuff
Make sure you brush up on the latest trends in e-commerce, especially within the grocery and beverage sectors. Familiarise yourself with platforms like Tesco, Asda, and Amazon, and be ready to discuss how you can optimise product content and improve conversion rates.
✨Showcase Your Data Skills
Vinarchy is looking for someone who can manage performance data effectively. Be prepared to talk about your experience with KPIs, ROAS, and CPC metrics. Bring examples of how you've used data to drive decisions and improve online sales in previous roles.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with Sales, Brand, and Category teams. Share specific examples of how you've successfully collaborated across departments in the past. Highlight any projects where you’ve integrated digital commerce into broader business plans.
✨Think Long-Term
Vinarchy wants someone who can contribute to their long-term e-commerce strategy. Prepare to discuss your vision for the future of e-commerce in the wine industry and how you would approach building a sustainable growth model for the company.