Customer Marketing Manager - Wholesale & Convenience in Weybridge

Location: Weybridge, United Kingdom

Job Function: Sales and Marketing

Employment Type: Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

As the Customer Marketing Manager, you will play a crucial role in supporting our marketing strategy through the development, implementation & review of best‑in‑class activation, across the Wholesale & Convenience channel. On a day‑to‑day basis, you will act as the marketing conduit between our commercial teams and our customers, providing information, materials and support on key brands. You will be integral within the wider Marketing function, being seen as the voice of Wholesale & Convenience, ensuring that you have suitable, tailored plans to execute across relevant media channels & customers. This will include wholesale, Cash & Carry, symbol & independent retailers, as well as the end consumer. In this role, there will be the opportunity to become a strong influencer and to drive key stakeholder management across the organisation for your plans. You will set high expectations for yourself and ensure a continuous improvement mindset, which benefits not only your channel, but the wider Customer Marketing/Marketing function.

Key Responsibilities Include:

• Provide day‑to‑day marketing support for your channel (internal & external).
• Owning the planning process between regional brand, category development and sales, for the sector.
• Bring our brand plans to life through the development and implementation of customer tailored activations.
• Use shopper insights to effectively plan and evaluate shopper marketing activities – for both professional shoppers & end consumers.
• Liaise with relevant marketing agencies to create artwork briefs and develop point‑of‑sale materials, as well as developing customer/channel specific activations.
• Understand the business and the drivers and levers of performance; take the lead in course correction when necessary.
• Updating key documents that support the planning, execution and review of Trade Marketing activity.
• Support the creation of sell‑in presentations & other materials required for customer meetings.
• Managing and optimising A&P investment across the sector to drive results, with accountability for delivering YOY increases in A&P effectiveness through a rigorous review process.
• Attending customer meetings, when applicable.
• Develop solutions for & attend key Trade Events for the channel & customers.
• Working cross‑functionally, to build strong relationships with both internal & external stakeholders.
• Project work – specific responsibilities as determined by the Head of Omnichannel.
• As a Customer Marketing Manager, you will be expected to lead projects, as well as providing support on others.

What You’ll Bring:

Qualifications: WSET Level 2 or higher; preferred but not required.

Experience: 3+ years’ business experience. In depth understanding, knowledge and practical experience in Customer Marketing. Be proactive, self‑motivated, flexible and adaptable. Strong communication skills, written & verbal. Ability to build effective working relationships. Strong Stakeholder Management. The ability to work effectively and maintain resilience in a fast‑paced challenging environment. Able to influence, persuade and negotiate to achieve positive outcomes. BTL activation development, implementation & review. Excellent presenting skills & proficiency in Microsoft PowerPoint. Analytical ability and decision making.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world‑class team. You will also have access to:

• Annual wine allowance and access to unique wine specials.
• Flexible working (up to 2 days working from home).
• Paid Parental Leave.
• Start your weekend early with our Fast Friday finishes.
• Modern office located Weybridge.
• Go Beyond Day - make a difference in your local community.
• Access to an extensive online learning library.
• Private Health Insurance Discounts & Annual Flu Vaccination Program.
• Employee Assistance Program & Various exclusive employee discounts.

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre‑employment screening to verify eligibility and suitability.