At a Glance
- Tasks: Lead brand strategy and manage a diverse portfolio in the exciting wine industry.
- Company: Join Vinarchy, a global leader in innovative wine production.
- Benefits: Enjoy flexible working, annual wine allowance, and exclusive employee discounts.
- Other info: Access to extensive learning resources and opportunities for community engagement.
- Why this job: Make an impact in a dynamic environment while working with a passionate team.
- Qualifications: 6-8 years in brand management, preferably in FMCG or liquor.
The predicted salary is between 50000 - 65000 £ per year.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
About the role
The Brand Manager is responsible for the management of a specific brand portfolio including the development, implementation and optimisation of consumer based, EMEA brand plans including P&L, portfolio, campaign and project management and will support the Marketing Manager on brand strategy, platforms and growth initiatives.
Key Responsibilities Include:
- Global Brand Strategy & Leadership
- Assist in developing the global brand vision, positioning, architecture and portfolio strategy for the brand
- Support Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategies
- Own the articulation and implementation of global brand guidelines within EMEA
- Drive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEA
- Oversee product portfolio strategy and long-term category opportunities
- Collaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.
- Be the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activities
- Translate consumer, category and cultural insights into tactics for the brand
- Global-Local Implementation
- Act as a support to UK markets— developing market plans and ensuring adaptation of global strategies into best-in-class UK implementation
- Lead global brand forums, alignment sessions and senior stakeholder presentations.
- Agency & Cross-Functional Leadership
- Support relationships with global & local creative, PR/Influencer, media and design agencies
- Collaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teams
What You’ll Bring:
- Bachelor’s Degree - Qualified in Business, Marketing or related discipline
- 6-8 years in a brand management role in either FMCG or Liquor industry
- Effective analysis and interpretation of brand data
- Excellent planning and project management skills, including the ability to lead & collaborate on multiple projects simultaneously under tight deadlines
- Demonstrated experience in marketing across complex retail environments and matrix organisations
- Demonstrated experience supporting brand P&L management
- Brings deep consumer marketing expertise, combining strategic insight with creative and culturally informed execution
- General understanding of, and appreciation for, the wine/liquor industry
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world-class team. You will also have access to:
- Annual wine allowance and access to unique wine specials
- Flexible working (Up to 2 days working from home)
- Start your weekend early with our Fast Friday finishes!
- Modern office located Weybridge
- Go Beyond Day - make a difference in your local community
- Access to an extensive online learning library
- Private Health Insurance
- Discounts & Annual Flu Vaccination Program
- Employee Assistance Program & Various exclusive employee discounts
At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
Brand Manager in Weybridge employer: Vinarchy UK Limited
Vinarchy is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for passionate individuals to thrive. With a competitive rewards package, flexible working arrangements, and unique benefits like an annual wine allowance, employees are empowered to excel in their roles while enjoying a vibrant work environment in Weybridge. The company prioritises employee growth through access to extensive learning resources and community engagement initiatives, ensuring that every team member can contribute meaningfully and develop professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Weybridge
✨Tip Number 1
Network like a pro! Reach out to people in the wine and FMCG industries on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your brand expertise! Prepare a mini-presentation about a brand you admire, focusing on its strategy and market performance. This will impress interviewers and show your passion for brand management.
✨Tip Number 3
Tailor your approach! When applying through our website, make sure to highlight your relevant experience in brand management and how it aligns with Vinarchy’s vision. Personal touches go a long way!
✨Tip Number 4
Stay updated on industry trends! Follow wine and FMCG news to discuss current events during interviews. It shows you’re engaged and ready to contribute to Vinarchy’s innovative culture.
We think you need these skills to ace Brand Manager in Weybridge
Some tips for your application 🫡
Show Your Passion for Wine:When you're writing your application, let your love for wine shine through! Share any experiences or insights you have about the industry, and how they connect to the role of Brand Manager. We want to see that you're not just qualified, but genuinely excited about what we do at Vinarchy.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in brand management, especially in FMCG or the liquor industry. We appreciate when candidates take the time to align their skills with our needs, so don’t hold back!
Be Data-Driven:Since the role involves a lot of analysis and interpretation of brand data, include examples of how you've used data to drive decisions in your previous roles. We love numbers, so show us how you've made an impact through effective brand strategies backed by solid insights.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit for Vinarchy!
How to prepare for a job interview at Vinarchy UK Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Vinarchy's brand portfolio. Understand their key products, recent campaigns, and market positioning. This knowledge will help you articulate how your experience aligns with their brand strategy and demonstrate your genuine interest in the company.
✨Showcase Your Analytical Skills
As a Brand Manager, you'll need to analyse brand data effectively. Prepare examples from your past roles where you've successfully interpreted data to drive marketing decisions. Be ready to discuss how you can apply these skills to enhance Vinarchy's brand performance.
✨Prepare for Cross-Functional Collaboration
Vinarchy values teamwork across various departments. Think of instances where you've collaborated with different teams, such as sales or finance, to achieve brand goals. Highlight your ability to lead discussions and align strategies, as this will resonate well with their expectations.
✨Emphasise Cultural Relevance
Understanding cultural trends is crucial for a Brand Manager. Research current trends in the wine industry and be prepared to discuss how you would ensure Vinarchy's brands remain culturally relevant. This shows that you can translate consumer insights into actionable strategies.
