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- Tasks: Activate global marketing strategies and adapt campaigns for the UK market.
- Company: Join Villeroy & Boch, a leading ceramics manufacturer with a rich history.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative team driving impactful marketing strategies.
- Qualifications: Degree in marketing or related field, plus relevant marketing experience.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
The predicted salary is between 28800 - 43200 £ per year.
The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.
Reporting to: Marketing Director
Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You'll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You'll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.
MAIN RESPONSIBILITIES:
- Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
- Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
- Feed into group brand & activation local requirements for initiatives and campaigns
- Adapt & translate centrally provided materials to execute group initiatives
- Create local price list and relevant documents
- Collect requirements for POS and customer specific materials
- Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
- Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visits with local sales
- Management of customer data lists through SFDC system and external data sources
- Planning, management and execution of local events
- Engages and manages relationships with marketing agencies, print, PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns
General Experience / Knowledge base:
- Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred
- Previous Marketing experience in related or parallel industry
- Experience of working in a large organisation with Group & Local Marketing structure
Specific Skills/Experience:
- Strong understanding of the full marketing mix, platforms and channels
- Project management skills
- Budget Management
- Strong problem solving and analytical skills
- Evidence of creative flair
Behavioural Skills:
- Self-starter
- Good team player
- Cross-functional working
- Well organised
- Results focused
- Deadline driven
- Positive attitude with a passion for impactful marketing and driving strategies forward
- Perseverance and keen to succeed
- Influencing
Location: Hull or Armitage
Ability to have flexible working – 2 days WFH per week.
Trade_Marketing_Specialist employer: Villeroyboch Group
Contact Detail:
Villeroyboch Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade_Marketing_Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute. This will show your passion and help you stand out during the interview process.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Trade Marketing Specialist role. Highlight your relevant experience and skills, and don’t forget to showcase your creative flair!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Villeroy & Boch. Let’s shape and create together!
We think you need these skills to ace Trade_Marketing_Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Specialist role. Highlight relevant experience and skills that match the job description, like project management and marketing mix understanding. We want to see how you can shape and create impactful strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your previous experiences have prepared you for this role. Don’t forget to mention your creative flair and results-driven attitude – we love that!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements rather than just duties. Use numbers and examples to illustrate how you've driven success in previous marketing campaigns. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Villeroyboch Group
✨Know Your Marketing Mix
Make sure you brush up on your understanding of the full marketing mix. Be ready to discuss how you would apply it in a trade marketing context, especially in relation to the Global and UK & Ireland marketing strategies. Show them you can think strategically!
✨Showcase Your Project Management Skills
Prepare examples of past projects where you successfully managed timelines, budgets, and resources. Highlight your ability to adapt centrally driven campaigns to local needs, as this is crucial for the role. They want to see that you can deliver results under pressure!
✨Bring Creative Ideas to the Table
Think about innovative marketing initiatives you've implemented before. Be ready to share how you’ve used creative flair to solve problems or enhance campaigns. This will demonstrate your passion for impactful marketing and your ability to drive strategies forward.
✨Engage with Their Brand
Familiarise yourself with Villeroy & Boch's products and their brand ethos. During the interview, reference specific campaigns or products that resonate with you. This shows genuine interest and helps you connect your experience with their brand narrative.
