At a Glance
- Tasks: Activate and adapt global marketing strategies for the UK market.
- Company: Join Villeroy & Boch, a leading ceramics manufacturer with a rich history.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Be part of a creative team driving impactful marketing campaigns.
- Qualifications: Degree in marketing or relevant field; previous marketing experience preferred.
The predicted salary is between 35000 - 45000 £ per year.
The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.
Reporting to: Marketing Director
Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You’ll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You’ll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.
MAIN RESPONSIBILITIES:
- Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
- Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
- Feed into group brand & activation local requirements for initiatives and campaigns
- Adapt & translate centrally provided materials to execute group initiatives
- Create local price list and relevant documents
- Collect requirements for POS and customer specific materials
- Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
- Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales.
- Management of customer data lists through SFDC system and external data sources
- Planning, management and execution of local events
- Engages and manages relationships with marketing agencies, print, PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns
General Experience / Knowledge base:
- Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred
- Previous Marketing experience in related or parallel industry
- Experience of working in a large organisation with Group & Local Marketing structure
Specific Skills/Experience:
- Strong understanding of the full marketing mix, platforms and channels
- Project management skills
- Budget Management
- Strong problem solving and analytical skills
- Evidence of creative flair
Behavioural Skills:
- Self-starter
- Good team player
- Cross-functional working
- Well organised
- Results focused
- Deadline driven
- Positive attitude with a passion for impactful marketing and driving strategies forward
- Perseverance and keen to succeed
- Influencing
Location: Hull or Armitage
Ability to have flexible working – 2 days WFH per week.
Trade_Marketing_Specialist employer: Villeroy-
At Villeroy & Boch, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Trade Marketing Specialist, you will benefit from flexible working arrangements, opportunities for professional growth, and the chance to collaborate with passionate colleagues in a globally recognised brand. Join us in Hull or Armitage, where your creativity and strategic thinking will be valued as we shape and create moments that inspire.
StudySmarter Expert Advice🤫
We think this is how you could land Trade_Marketing_Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in shaping and creating with them.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Trade Marketing Specialist. Highlight your project management skills and creative flair to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Villeroy & Boch team and ready to make an impact.
We think you need these skills to ace Trade_Marketing_Specialist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and the impact you can make at Villeroy & Boch.
Tailor Your CV:Make sure your CV is tailored to the Trade Marketing Specialist role. Highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit. Be specific about how your previous experiences relate to the responsibilities listed in the job description. We want to know how you can help us shape and create!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Villeroy-
✨Know Your Marketing Mix
Make sure you brush up on the full marketing mix before your interview. Understand how each element plays a role in trade marketing, especially in relation to the ceramics and lifestyle sector. Be ready to discuss how you would apply these concepts to Villeroy & Boch's products.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you successfully managed timelines, budgets, and resources. Highlight any experience with NPI launches or adapting global campaigns for local markets, as this will resonate well with the role's responsibilities.
✨Demonstrate Your Analytical Flair
Be ready to talk about how you've used data to inform marketing strategies in the past. Discuss specific tools or methods you've employed to gather insights and how those insights led to successful campaigns. This will show your problem-solving skills and analytical mindset.
✨Engage with Their Brand
Familiarise yourself with Villeroy & Boch's brand values and recent campaigns. During the interview, reference specific products or initiatives that excite you and explain how you can contribute to their marketing efforts. This shows genuine interest and aligns with their 'shape and create' ethos.
