At a Glance
- Tasks: Create engaging social media content about food and nutrition for TikTok, Instagram, and YouTube.
- Company: Vilgain, a fast-growing brand focused on clean ingredients and honest products.
- Benefits: Hybrid work setup, product discounts, and the chance to shape our UK social media voice.
- Other info: Opportunity to experiment with new ideas and collaborate with creative teams.
- Why this job: Join a mission-driven brand and turn your passion for food into impactful content.
- Qualifications: Experience in social media content creation and a genuine interest in food and wellness.
The predicted salary is between 35000 - 45000 £ per year.
We’re Vilgain! Fast-growing food, nutrition and wellness brand built around clean ingredients, honest products and better everyday food choices. Our focus is simple: clean ingredients, honest products and better everyday food choices. No fake wellness claims, no fear-mongering, no boring brand talk. Just real food, clear information and products people can trust.
Now we’re looking for a Social Media Content Creator to help us build Vilgain’s UK voice across TikTok, Instagram Reels, YouTube Shorts and other social platforms. Someone who loves food culture, understands nutrition and knows how to turn everyday topics into content people actually want to watch, save and share.
What will be your mission?
- Create social-first content ideas for TikTok, Instagram Reels, YouTube Shorts and other platforms.
- Turn food, wellness, lifestyle, grocery and product topics into engaging short-form videos.
- Spot UK and global trends, viral products, creator formats and turn them into relevant Vilgain content.
- Create hooks, scripts, talking points and content angles that feel native to each platform and drive engagement.
- Support product launches, taste tests, ingredient education, recipes, myth-busting content and everyday brand storytelling.
- Take part in shoots, voiceovers and on-camera formats when needed.
- Make sure content is accurate, easy to understand and still entertaining.
- Track what performs well and use insights to improve future content.
What kind of content could you create?
- “Is this viral high-protein snack actually worth it?”
- “3 nutrition myths TikTok still believes.”
- “Best UK meal deal swaps according to a nutritionist.”
- “What food labels really mean.”
- “Healthy foods that are mostly just marketing.”
Who are we looking for?
- A social media content creator with a strong understanding of TikTok, Instagram Reels, YouTube Shorts and online culture.
- Proven ability to create content that gets attention, drives engagement and moves the numbers - not just content that looks nice.
- Natural awareness of trends, creators, formats, hooks and editing styles, with the ability to turn them into brand-relevant content.
- Genuine interest in food, wellness, healthy lifestyle and consumer products.
- Ability to create content end-to-end - from idea, hook and script to shooting, editing and publishing.
- Confidence appearing on camera when the format requires it.
- Ability to make food, nutrition and wellness topics feel simple, human and entertaining.
- Creativity, proactivity and independence in bringing new content ideas.
- Experience with food, nutrition, wellness, fitness or lifestyle brands is a huge advantage.
What does success look like?
Vilgain’s UK social content feels fresh, useful and native to each platform. Engagement, saves and shares are growing, and people follow Vilgain not only for products, but also for honest food and nutrition content.
What do we offer?
A chance to shape Vilgain’s UK social media voice, own content ideas and formats, experiment with new approaches and work closely with our London and HQ teams. You’ll join a brand with products and a mission you can believe in, hybrid setup in Camden, product discount and more.
Sounds like you? Send us your CV together with your portfolio!
Social Media Content Creator - Food & Nutrition - UK in London employer: Vilgain
At Vilgain, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Recruiter, you will play a pivotal role in shaping our talent acquisition strategy within a fast-growing environment, where your contributions directly impact the company's success. We offer competitive compensation, generous holiday allowances, and opportunities for professional development, all while ensuring a supportive atmosphere that values trust, ownership, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Creator - Food & Nutrition - UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vilgain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vilgain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vilgain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vilgain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Content Creator - Food & Nutrition - UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vilgain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vilgain:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vilgain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vilgain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vilgain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vilgain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
