Country Manager UK in London

We’re bringing the cleanest nutrition into the UK. Vilgain is growing fast — 100%+ YoY. Our mission is simple: make the highest-quality food and supplements accessible worldwide. We’re already a strong player in Europe. Now we’re building the next chapter of Vilgain in the UK.

We’re looking for a Country Manager who can take real ownership of our growth in the market. You’ll combine strong e-commerce expertise with commercial thinking, understand what makes a local market work, and turn strategy into execution. This is not a role for someone who only manages an online store. You’ll help shape the market, build the right local customer experience, and work across e-commerce, marketing, operations and commercial development to make Vilgain successful locally.

What you'll do:

• Own and drive Vilgain’s growth in the UK market, with a strong focus on e-commerce.
• Take responsibility for the local P&L, commercial performance and key market KPIs.
• Develop and execute the local market strategy — from growth opportunities and customer acquisition to retention and brand development.
• Manage and continuously improve the local e-commerce experience, including conversion, UX, merchandising, SEO, content and localization.
• Lead local product launches, promotions and commercial campaigns.
• Use data, customer insights and market trends to identify opportunities and make decisions.
• Build a strong understanding of the local customer and translate it into products, communication and customer experience.
• Work closely with our EU-based growth, product, creative, operations and supply chain teams.
• Ensure the local market is operationally ready — including logistics, inventory, customer experience and compliance.
• Build and manage relationships with relevant local partners, platforms and commercial stakeholders.
• Identify opportunities beyond DTC e-commerce, including B2B and other relevant commercial channels.

What you bring:

• 5+ years of experience in e-commerce, commercial or country/market management.
• Deep hands-on understanding of e-commerce and DTC business models — ideally from a high-growth consumer brand.
• Experience taking ownership of a market, business unit, channel or significant commercial area.
• Strong commercial and analytical mindset — you’re comfortable owning numbers, KPIs and business results.
• Experience with Shopify or a similar e-commerce platform.
• Strong understanding of conversion, customer journey, merchandising, performance marketing and e-commerce operations.
• B2B / wholesale experience is a major advantage.
• Experience in the UK market and strong understanding of the local consumer landscape.
• Entrepreneurial, proactive and highly autonomous — you don’t wait for someone to tell you what to do.
• Comfortable operating in a fast-growing environment where you’ll need to build things rather than inherit finished processes.

What you'll get:

• A key role in building Vilgain’s presence in the UK.
• Real ownership over a market and its commercial growth.
• The opportunity to shape the local strategy from an early stage.
• Full flexibility — remote work from anywhere in the UK or US.
• Direct access to a strong EU-based team across growth, product, operations and creative.
• Monthly credit to spend on Vilgain products.
• A transparent, fast-moving culture with little corporate bureaucracy.
• The chance to build something meaningful rather than simply manage an existing market.

See yourself in this role? We’d love to hear from you. Send us your CV and tell us a little about yourself!