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- Tasks: Drive local customer growth through innovative online marketing strategies and campaigns.
- Company: Join a dynamic team focused on customer engagement and market insights.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact by connecting with local audiences and enhancing customer loyalty.
- Qualifications: Experience in digital marketing and strong analytical skills required.
- Other info: Collaborative environment with great potential for career advancement.
The predicted salary is between 30000 - 40000 £ per year.
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights to improve central customer development strategies and programs.
Job Responsibilities:
- Identify local customer development opportunities based on behaviour, industry and potential value.
- Work with channels to daily optimise incoming traffic and convert traffic into returning loyal customers online.
- Analyse local competitors (market/customer) and implement online improvements.
- Maintain awareness of local industry trends and customer expectations.
- Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
- Work with local Customer Service and Sales teams to follow up on customer feedback and development to increase webshop performance.
- Advise Central Marketing on developing customer segmentation.
- Develop and execute targeted digital marketing campaigns that resonate with local audiences in cooperation with central marketing.
- Optimise messaging and tone of voice based on local language, culture and seasonality.
- Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.
Job Qualifications:
- Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and a minimum of 2 years of relevant experience.
- Fluent knowledge of local language and English, spoken and written. Other language skills (German, Dutch or French) would be a distinct advantage.
- Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
- Experience in customer marketing and campaign planning.
- Familiarity with lead management tools and prospecting strategies.
- Familiarity with analysing competitors and identifying opportunities for online improvement.
- Understanding of market dynamics, customer behaviour and potential values.
- Understanding how to use customer data to support retention and re-engagement.
Required Skills:
- Strong communication and coordination skills.
- Analytical mindset to interpret market data and derive actionable insights.
- Ability to work cross-functionally with central and local teams.
- Ability to identify customer development opportunities.
- Skilled in creating targeted marketing campaigns.
- Experience in converting traffic into loyal customers.
- Capable of analysing local competitors and trends.
Local Marketeer in Leicester employer: Viking
Contact Detail:
Viking Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketeer in Leicester
✨Tip Number 1
Get to know the local market like the back of your hand! Dive into customer behaviour and industry trends to spot opportunities. This will not only help you stand out but also show potential employers that you're proactive and in tune with what drives customer growth.
✨Tip Number 2
Networking is key! Connect with local businesses and professionals in your field. Attend events, join online forums, or even hit up social media groups. Building relationships can lead to job opportunities that aren’t even advertised yet!
✨Tip Number 3
Showcase your skills through real-life examples. When you get the chance to chat with potential employers, share specific campaigns you've worked on and the results you've achieved. This will demonstrate your ability to drive customer growth and make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our goals, especially in local marketing initiatives.
We think you need these skills to ace Local Marketeer in Leicester
Some tips for your application 🫡
Show Your Local Knowledge: When applying, make sure to highlight your understanding of the local market. We want to see how you can leverage local insights to drive customer growth and improve our strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter! We love it when applicants customise their applications to reflect the job description. Show us how your experience aligns with the role of Local Marketeer.
Be Data-Driven: Since this role involves analysing market data, include examples of how you've used data to inform your marketing decisions in the past. We’re keen on seeing your analytical mindset in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Viking
✨Know Your Local Market
Before the interview, dive deep into understanding the local market dynamics. Research customer behaviour, industry trends, and potential competitors. This will not only show your enthusiasm but also help you discuss how you can drive customer growth effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of how you've analysed market data or customer insights to improve campaign performance. This will demonstrate your analytical mindset and ability to derive actionable insights.
✨Communicate Clearly and Confidently
Strong communication is key for this role. Practice articulating your thoughts clearly, especially when discussing your previous experiences with digital marketing campaigns. Use specific examples to illustrate your points and ensure you convey your ideas in a way that resonates with the interviewers.
✨Align with Central Marketing Goals
Understand the central marketing strategies and be ready to discuss how your local initiatives can align with them. Highlight your experience in collaborating with cross-functional teams and how you can leverage local insights to enhance overall marketing efforts.