At a Glance
- Tasks: Drive local customer growth through innovative online marketing strategies and campaigns.
- Company: Join a dynamic team focused on local market insights and customer engagement.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and market trends.
- Why this job: Make a real impact by connecting with local audiences and enhancing customer loyalty.
- Qualifications: 2-4 years of relevant experience in marketing and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights to improve central customer development strategies and programs.
Job Responsibility
- Identify local customer development opportunities based on behaviour, industry and potential value.
- Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
- Analyze local competitors (market/customer) and implement online improvements.
- Maintain awareness of local industry trends and customer expectations.
- Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
- Work with local Customer Service and Sales teams to follow up on customer feedback and development to increase webshop performance.
- Advise Central Marketing on developing customer segmentation.
- Develop and execute targeted digital marketing campaigns that resonate with local audiences in cooperation with central marketing.
- Optimize messaging and tone of voice based on local language, culture and seasonality.
- Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.
Job Qualifications
Required knowledge:
- Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and a minimum of 2 years of relevant experience.
- Fluent knowledge of local language and English, spoken and written. Other language skills (German, Dutch or French) would be a distinct advantage.
- Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
- Experience in customer marketing and campaign planning.
- Familiarity with lead management tools and prospecting strategies.
- Familiarity with analyzing competitors and identifying opportunities for online improvement.
- Understanding of market dynamics, customer behaviour and potential values.
- Understanding how to use customer data to support retention and re-engagement.
Required skills:
- Strong communication and coordination skills.
- Analytical mindset to interpret market data and derive actionable insights.
- Ability to work cross-functionally with central and local teams.
- Ability to identify customer development opportunities.
- Skilled in creating targeted marketing campaigns.
- Experience in converting traffic into loyal customers.
- Capable of analyzing local competitors and trends.
Local Marketeer in Coventry employer: Viking
As a Local Marketeer, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. Our company fosters a culture of collaboration and innovation, offering opportunities to engage with local markets while benefiting from centralised resources and insights. With a focus on meaningful customer relationships and a commitment to professional advancement, we provide an excellent platform for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketeer in Coventry
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider info and even lead to referrals, which can be a game-changer in landing that Local Marketeer role.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to local marketing. Think about how you can demonstrate your analytical skills and experience in converting traffic into loyal customers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Local Marketeer in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Local Marketeer role. Highlight your experience in digital marketing and customer engagement, and don’t forget to mention any local market insights you have. We want to see how you can drive customer growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about local marketing and how your skills align with our goals at StudySmarter. Be sure to mention specific examples of past successes in similar roles.
Show Off Your Analytical Skills:Since the role involves analysing competitors and market trends, make sure to showcase your analytical mindset. Include any tools or methods you've used to derive insights from data, as this will resonate well with us.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at Viking
✨Know Your Local Market
Before the interview, dive deep into understanding the local market dynamics. Research customer behaviour, industry trends, and potential value opportunities. This will not only show your enthusiasm but also help you discuss how you can drive customer growth effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of how you've analysed competitors or customer insights to improve campaign performance. This will demonstrate your analytical mindset and ability to derive actionable insights.
✨Communicate Clearly and Confidently
Strong communication is key for this role. Practice articulating your thoughts clearly, especially when discussing your experience with digital marketing campaigns. Use specific examples to illustrate your points, and don’t shy away from showcasing your fluency in both the local language and English.
✨Collaborate and Connect
Highlight your experience working cross-functionally with teams. Discuss how you've collaborated with sales, customer service, or central marketing to enhance customer loyalty and engagement. This will show that you’re a team player who understands the importance of collaboration in achieving marketing goals.
