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- Tasks: Drive local customer growth through innovative online marketing strategies and campaigns.
- Company: Join a dynamic team focused on customer engagement and market insights.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact by connecting with local audiences and enhancing customer loyalty.
- Qualifications: 2-4 years of marketing experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights to improve central customer development strategies and programs.
Job Responsibilities:
- Identify local customer development opportunities based on behaviour, industry and potential value.
- Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
- Analyse local competitors (market/customer) and implement online improvements.
- Maintain awareness of local industry trends and customer expectations.
- Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
- Work with local Customer Service and Sales teams to follow up on customer feedback and development to increase webshop performance.
- Advise Central Marketing on developing customer segmentation.
- Develop and execute targeted digital marketing campaigns that resonate with local audiences in cooperation with central marketing.
- Optimize messaging and tone of voice based on local language, culture and seasonality.
- Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.
Job Qualifications:
- Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and a minimum of 2 years of relevant experience.
- Fluent knowledge of local language and English, spoken and written. Other language skills (German, Dutch or French) would be a distinct advantage.
- Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
- Experience in customer marketing and campaign planning.
- Familiarity with lead management tools and prospecting strategies.
- Familiarity with analysing competitors and identifying opportunities for online improvement.
- Understanding of market dynamics, customer behaviour and potential values.
- Understanding how to use customer data to support retention and re-engagement.
Required Skills:
- Strong communication and coordination skills.
- Analytical mindset to interpret market data and derive actionable insights.
- Ability to work cross-functionally with central and local teams.
- Ability to identify customer development opportunities.
- Skilled in creating targeted marketing campaigns.
- Experience in converting traffic into loyal customers.
- Capable of analysing local competitors and trends.
Local Marketeer UK-IRE employer: Viking Office
Contact Detail:
Viking Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketeer UK-IRE
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their growth. Tailor your answers to show that you’re not just a fit for the role, but also for their culture.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Local Marketeer UK-IRE
Some tips for your application 🫡
Show Your Local Knowledge: When applying, make sure to highlight your understanding of the local market. We want to see how you can leverage local insights to drive customer growth and improve our strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter! We love it when candidates customise their applications to reflect the job description. Show us how your experience aligns with the role of Local Marketeer UK-IRE.
Be Data-Driven: Since this role involves analysing market data, include examples of how you've used data to inform your marketing decisions in the past. We’re keen on seeing your analytical mindset in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Viking Office
✨Know Your Local Market
Before the interview, dive deep into the local market trends and customer behaviours. Understand what makes your target audience tick and be ready to discuss how you can leverage these insights to drive customer growth.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with analysing market data and competitor strategies. Bring examples of how you've used data to inform marketing decisions and improve campaign performance in the past.
✨Demonstrate Cross-Functional Collaboration
Highlight your ability to work with different teams, such as sales and customer service. Share specific instances where your collaboration led to successful outcomes, especially in optimising customer experiences.
✨Tailor Your Marketing Approach
Discuss how you adapt messaging and campaigns based on local culture and language. Be ready to provide examples of targeted digital marketing campaigns you've executed that resonated with local audiences.