At a Glance
- Tasks: Drive local customer growth through innovative online marketing strategies and campaigns.
- Company: Join a dynamic team focused on customer engagement and market insights.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and stay ahead of market trends.
- Why this job: Make a real impact by connecting with local audiences and enhancing customer loyalty.
- Qualifications: Experience in digital marketing and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Description
Job Description
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value.
Delivering local customer and market insights, to improve central customer development strategies and programs.
- Job Responsibility
- Identify local customer development opportunities based on behavior, industry and potential value.
- Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
- Analyze local competitors (market / customer) and implement online improvements.
- Maintain awareness of local industry trends and customer expectations.
- Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
- Works with local customer Service and Sales teams to follow-up on customer feedback and development to increase webshop performance.
- Advise Central Marketing on developing customer segmentation.
- Develop and execute targeted digital marketing campaigns that resonate with local audiences in corporation with central marketing.
- Optimize messaging and tone of voice based on local language, culture and seasonality.
- Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.
- Job Qualifications
Required knowledge
- Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and minimal of 2 years of relevant experience
- Fluent knowledge of local language and English, spoken and written. Other language skills (German, Dutch or French) would be a distinct advantage
- Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
- Experience in customer marketing and campaign planning
- Familiarity lead management tools and prospecting strategies
- Familiarity with analyzing competitors and identifying opportunities for online improvement.
- Understanding of market dynamics, customer behavior and potential values
- Understanding how to use customer data to support retention and re-engagement.
Required skills
- Strong communication and coordination skills
- Analytical mindset to interpret market data and derive actionable insights
- Ability to work cross-functionally with central and local teams.
- Ability to identify customer development opportunities
- Skilled in creating targeted marketing campaigns
- Experience in converting traffic into loyal customers
- Capable of analyzing local competitors and trends
Local Marketeer employer: Viking Office
As a Local Marketeer, you will thrive in a dynamic work environment that champions creativity and innovation, driving customer growth through impactful online marketing initiatives. Our company fosters a collaborative culture where your insights are valued, offering ample opportunities for professional development and career advancement. Located in a vibrant community, we provide a unique chance to engage with local markets while enjoying a supportive atmosphere that prioritises employee well-being and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketeer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viking Office and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viking Office are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viking Office on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viking Office. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketeer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viking Office. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viking Office:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viking Office’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viking Office
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viking Office will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viking Office, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
