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- Tasks: Drive local customer growth through innovative online marketing strategies and campaigns.
- Company: Join a dynamic team focused on customer engagement and market insights.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with great potential for career advancement.
- Why this job: Make a real impact by connecting with local audiences and enhancing customer loyalty.
- Qualifications: 2-4 years of relevant experience in digital marketing and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights to improve central customer development strategies and programs.
Job Responsibilities
- Identify local customer development opportunities based on behaviour, industry and potential value.
- Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
- Analyze local competitors (market/customer) and implement online improvements.
- Maintain awareness of local industry trends and customer expectations.
- Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
- Work with local Customer Service and Sales teams to follow up on customer feedback and development to increase webshop performance.
- Advise Central Marketing on developing customer segmentation.
- Develop and execute targeted digital marketing campaigns that resonate with local audiences in cooperation with central marketing.
- Optimize messaging and tone of voice based on local language, culture and seasonality.
- Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.
Required Knowledge
- Higher vocational level of thinking and 2-4 years of relevant experience or academic level of thinking and minimal 2 years of relevant experience.
- Fluent knowledge of local language and English, spoken and written.
- Other language skills (German, Dutch or French) would be a distinct advantage.
- Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
- Experience in customer marketing and campaign planning.
- Familiarity with lead management tools and prospecting strategies.
- Familiarity with analyzing competitors and identifying opportunities for online improvement.
- Understanding of market dynamics, customer behaviour and potential values.
- Understanding how to use customer data to support retention and re-engagement.
Required Skills
- Strong communication and coordination skills.
- Analytical mindset to interpret market data and derive actionable insights.
- Ability to work cross-functionally with central and local teams.
- Ability to identify customer development opportunities.
- Skilled in creating targeted marketing campaigns.
- Experience in converting traffic into loyal customers.
- Capable of analyzing local competitors and trends.
Local Marketeer UK-IRE in Leicester employer: Viking Europe
Contact Detail:
Viking Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketeer UK-IRE in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This is your chance to shine and demonstrate how you can drive customer growth and engagement.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise, and showing initiative can set you apart.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience in digital marketing and customer engagement, and let us see how you can contribute to our team.
We think you need these skills to ace Local Marketeer UK-IRE in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in local marketing and customer engagement, and don’t forget to sprinkle in some keywords from the job ad to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for local marketing and how your skills align with our goals. Be sure to mention any relevant campaigns you've executed that drove customer growth.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, give examples of how you've used market insights to improve strategies or campaigns. This will show us you can think critically about customer behaviour.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Viking Europe
✨Know Your Local Market
Before the interview, dive deep into the local market trends and customer behaviours. Understand what makes your target audience tick and be ready to discuss how you can leverage these insights to drive customer growth.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with analysing market data and competitor behaviour. Bring examples of how you've used data to inform marketing strategies or improve customer engagement in previous roles.
✨Demonstrate Cross-Functional Collaboration
Highlight your ability to work with different teams, such as sales and customer service. Share specific instances where you’ve successfully collaborated to enhance customer experiences or optimise marketing campaigns.
✨Tailor Your Marketing Approach
Discuss how you would adapt messaging and campaigns to resonate with local audiences. Be ready to provide examples of targeted digital marketing initiatives you've executed that reflect an understanding of local culture and language.