At a Glance
- Tasks: Lead global marketing strategies for oncology products and drive brand success.
- Company: Join GSK, a leading biopharma company dedicated to improving global health.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work culture focused on collaboration, accountability, and continuous improvement.
- Why this job: Make a real impact on patient lives through innovative marketing in oncology.
- Qualifications: Experience in pharma/biotech, product launches, and cross-functional team leadership.
The predicted salary is between 80000 - 100000 £ per year.
As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team. You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content. This role will report to the VP Medicine Commercialization Lead (MCL) Oncology. In this role you’ll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Sr. GMD you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.
Key Responsibilities:- Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team
- Support governance deliverables and key organizational decision-making workstreams
- Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimization
- Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
- Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross-functional teams and LOCs
- Define strategic choices including positioning, segmentation, targeting, and promotional strategy
- Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
- Ensure market access strategy informs decision-making across the full product lifecycle and portfolio
- Foster an agile, high-performing organization focused on continuous improvement, speed, productivity, and customer experience
- Build team engagement and cross-functional alignment across brands and indications to execute strategy and maximize commercial success
- Identify long-term growth opportunities through proactive assessment of unmet need, science, and commercial potential
- Manage agency and vendor partners to deliver high-quality, compliant marketing initiatives
- Lead the professional development and coaching of 2–3 direct reports
- Define Selling, General & Administrative (SG&A) requirements and commercial models to optimize global brand performance
- Lead the CCG (co-creation group) with cross-functional and local market representation
- Promote a culture of trust, transparency, accountability, and respect
- Bachelor’s degree in business and life sciences, or a related field
- Experience in pharmaceutical or biotech industry
- Experience leading product launches or major lifecycle campaigns
- Experience leading cross‐functional teams within matrixed environments
- Experience communicating at senior organizational levels, including leading discussions and presenting perspectives in complex decision forums
- Experience prioritizing initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‐making
- Ph.D. or MBA
- Experience working in oncology
- Commercial experience at the global or regional level
- Prior experience leading a global launch in oncology
This is an in-office position with flexible/hybrid working options available in line with GSK's policies.
Why GSK?GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Senior Global Marketing Director in London employer: Viiv Healthcare
GSK is an exceptional employer that fosters a culture of ambition, accountability, and respect, making it an ideal place for professionals seeking to make a meaningful impact in the biopharmaceutical industry. With a commitment to employee growth and development, GSK offers flexible working arrangements and a collaborative environment where innovative ideas thrive, particularly in its vibrant London office. Join us to be part of a team dedicated to improving global health and advancing your career in a supportive and dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at GSK or in oncology. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Prepare for interviews by diving deep into GSK’s values and recent projects. Show us you’re not just another candidate; demonstrate how your experience aligns with our mission to improve patient lives.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for the role and how you can drive brand value. We want to hear your ideas on competitive strategies and market optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at GSK.
We think you need these skills to ace Senior Global Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Global Marketing Director role. Highlight your experience in oncology and product launches, and don’t forget to showcase your leadership skills. We want to see how you can drive commercial success!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to develop insight-driven global product strategies. We’re looking for candidates who can think critically about market needs and how to position products effectively. Make sure to include relevant experiences!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Viiv Healthcare
✨Know Your Oncology Inside Out
As a Senior Global Marketing Director, you'll need to be the go-to expert in oncology. Brush up on the latest trends, treatments, and market dynamics in endometrial and head and neck cancers. This knowledge will not only impress your interviewers but also show that you're ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've developed and executed successful product strategies in the past. Use specific examples to illustrate your ability to integrate insights and competitive intelligence into actionable plans. This will demonstrate your capability to drive long-term brand value.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully led cross-functional initiatives. Emphasise your communication skills and how you foster collaboration to achieve common goals, as this is crucial for success in this position.
✨Prepare for Financial Discussions
Since you'll be involved in budget management and ROI assessments, brush up on your financial acumen. Be prepared to discuss how you've used financial analysis to inform strategic decisions in previous roles. This will show that you can balance commercial success with fiscal responsibility.
