Global Marketing Manager – ViiV Healthcare

The Global Commercial Strategy (GCS) team at ViiV Healthcare is seeking a Global Marketing Manager to support with the launch of our long acting injectable PrEP medication for people who could benefit from PrEP. You will play a pivotal role in executing the brand’s strategy and positioning by creating the core launch assets for EX-US and supporting the ongoing creation of cross-functional US materials.

Success in this role hinges on close collaboration with our co-create markets and regional/global stakeholders, ensuring that global strategies are informed by local insights and aligned with regional business priorities. You will leverage your expertise to create compelling promotional campaigns, streamline omnichannel initiatives, and deliver world-class execution that resonates with healthcare providers and people who could benefit from PrEP.

This is an exciting time for the brand as we launch this new product globally. You will be at the forefront of shaping the brand's future, working alongside talented colleagues who share your passion for driving impact and meeting the needs of people who could benefit from PrEP.

• Deliver core campaign materials for global product launch (including e-detail creation). Ensure campaign materials are strategically aligned to brand objectives and optimised for multichannel delivery, driving measurable impact across traditional and digital touchpoints.
• Drive omnichannel and digital excellence through the development and execution of omnichannel and digital marketing strategies tailored to customer journey stages and segments. Leverage digital platforms to create cohesive and impactful HCP experiences, ensuring alignment with the brand strategy and business plan.
• Partner with local operating companies (LOCs) to co-create appropriate marketing assets and ensure successful localisation. Utilise these relationships to ensure LOCs are aligning to brand strategy and remain focused on driving success of launch through key tactics.
• Partner closely with medical and other stakeholders on core tactics such as speaker decks, congress materials, and other brand assets ensuring integration across all channels and platforms.
• Assess opportunities for continuous improvement of marketing tactics and processes, by leveraging insights from market research. Adapt strategies and refine digital campaigns to ensure relevance, effectiveness, and improved customer experiences.
• Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity.
• Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimised customer engagements.

• Bachelor’s degree or equivalent experience.
• Launch experience (from T-18 to T+6) either local, regional or global.
• Significant marketing experience in pharmaceutical industry in a local, regional or global context.
• Experience working with creative agencies and managing marketing campaigns.
• Strong communication skills, with the ability to influence and collaborate across teams.
• Proven ability to manage complex projects and deliver results in a fast-paced environment.

• Experience in HIV/Sexual Health therapy area.
• ABPI Commercial Signatory (preferred).
• Breadth of pharmaceutical marketing experience across country, regional or global.
• Pharmaceutical sales experience.

We will love your high accountability for impact performance, your ambition for patients and strategic curiosity, and your collaboration and influence abilities. Your passion for our mission and purpose of getting ahead of HIV together will enthuse us! How you work is as important as what you deliver.

Hybrid working applies to this role and it is based either at our UK HQ, Central London or Durham site, North Carolina (2/3 days a week onsite).

Closing date for applications: 1st April 2026.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.