The Head of eCommerce Western Europe is a senior commercial leadership role responsible for shaping, owning, and scaling ViewSonic’s eCommerce business across Western Europe (anchored in the UK, Germany, and France).
This position turns a fragmented regional effort into a unified, high-performing multi-channel revenue engine—owning marketplace growth, direct-to-consumer (DTC) strategy, merchandising, digital-shelf excellence, and retail media performance.
The role requires a true merchant mindset with a strong focus on scalable growth, AI-driven discovery, and agentic commerce. Operating with full P&L accountability, the position establishes a consistent, measurable operating system that converts ViewSonic’s brand strength into profitable, repeatable revenue across the region
Key Responsibilities
- Own full accountability for the eCommerce P&L, revenue, growth, and profitability across Western European markets (core markets: UK, Germany, France)
- Define and establish the regional eCommerce operating model, determining the right channel approach per market (Vendor Central vs. Seller Central) and supporting logistics/fulfillment models (FBA, 3PL, distribution dropship)
- Drive step-change growth in underdeveloped markets and scale the regional business multi-fold over the medium term
- Establish KPI discipline, executive reporting, forecasting, and commercial governance to run eCommerce as a rigorous operation
- Maintain pricing discipline, unified brand presentation, and catalog content across markets while adapting to local dynamics and currencies
- End-to-end ownership of Amazon (the core anchor), including catalog, listings, A+ content, SEO, promotions, Brand Store, and customer reviews
- Lead retail media strategy across Amazon Ads, Amazon Marketing Cloud (AMC), and DSP—using first-party data for audience expansion, B2B prospecting, and incrementality-based attribution
- Own and grow direct-to-consumer (DTC) and affiliate monetization programs, driving qualified traffic from owned channels into the ecosystem
- Scale Amazon Business (B2B) thoughtfully within a channel-friendly model, balancing B2B demand while protecting reseller and distributor relationships
Agentic Commerce, AI & Automation Governance
- Lead ViewSonic’s agent-readiness and AI-driven discovery strategy (AEO/GEO), optimizing detail pages and catalog data for natural-language machine recommendation across Amazon and the open web
- Leverage Amazon’s selling-side agents (Creative Agent and campaign-build tools) while maintaining strict human-in-the-loop oversight
- Establish automation governance and SP-API compliance in line with Amazon’s seller policies, maintaining audit logs and human authorization for high-impact actions (bulk listings, pricing thresholds)
- Partner with Legal to ensure data governance and regulatory compliance across GDPR, the EU AI Act, and platform standards as automation scales
Agency, Technology & Cross-Functional Collaboration
- Own the regional agency model and technology/platform roadmap, ensuring agency partners and digital tools serve the broader strategy
- Act as the senior eCommerce voice within regional leadership, building alignment across Sales, Marketing, Supply Chain, and Finance to remove operational friction
- Collaborate with global revenue leadership to adapt and localize proven global operating playbooks for the European market
Leadership & Team Development
- Assess, develop, and elevate in-country eCommerce capabilities, building a structured regional team in step with market growth
- Establish clear priorities, operating playbooks, and execution frameworks for distributed teams rather than micromanaging
- Manage build-versus-borrow decisions for specialized capabilities (e.g., AEO/GEO), leveraging agency partners initially before bringing capabilities in-house
Required Experience
- 10+ years of eCommerce leadership, including senior ownership of a marketplace revenue P&L, catalog management, and advertising strategy
- Deep, hands-on experience with Amazon Vendor Central and/or Seller Central models
- Proven track record managing eCommerce across at least two key Western European markets (UK, Germany, France)
- Demonstrable history of scaling marketplace revenue while expanding contribution margins and improving advertising efficiency (TACoS)
- Fluency operating within a channel-friendly brand environment, successfully managing channel conflict between B2B and direct consumer channels
- Experience building, coaching, and leading teams across countries and cultural environments
Nice to Have
- Expertise in Amazon DSP, Amazon Marketing Cloud (AMC), and advanced retail media measurement
- Direct-to-Consumer (DTC) platform management and affiliate program leadership
- Category familiarity in Consumer Electronics, IT Hardware, ProAV, or technical considered-purchase products
- Multilingual proficiency, particularly German and/or French
- Exposure to agentic commerce, Answer Engine Optimization (AEO/GEO), or platform automation governance
- Practical familiarity with GDPR and EU AI Act compliance in commercial/marketing operations
- Revenue-first and relentlessly experimental, backed by strong analytical intuition
- Clear, decisive leadership style that sets direction and drives team momentum
- Comfortable transforming, rebuilding, and raising execution standards in maturing markets
- Curiosity and speed in turning emerging AI technologies into practical, compliant commercial advantages
- Hands-on enough to dig into granular detail while building scalable systems around the team
- Highly collaborative with the ability to align sales, supply chain and finance behind e-commerce goals
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StudySmarter Expert Advice🤫
We think this is how you could land Head of e-commerce VSEW
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like ViewSonic are looking for when hiring for a Head of e-commerce VSEW.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to ViewSonic for the Head of e-commerce VSEW, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at ViewSonic as a Head of e-commerce VSEW, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out ViewSonic’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of e-commerce VSEW.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at ViewSonic, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with ViewSonic's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at ViewSonic. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at ViewSonic
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that ViewSonic uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at ViewSonic. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
