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For Companies At a Glance
- Tasks: Drive sales and business development for LCD products through direct outreach and client management.
- Company: Join ViewSonic, a leading innovator in visual solutions that enhance connectivity and collaboration.
- Benefits: Enjoy hybrid working, flexible hours, and opportunities for professional growth.
- Why this job: Be a brand ambassador, cultivate relationships, and make an impact in the tech industry.
- Qualifications: Prior B2B sales experience and established relationships in the IT channel are essential.
- Other info: Work primarily from home with regular travel for client meetings and industry events.
The predicted salary is between 28800 - 42000 £ per year.
About the Company
ViewSonic is a world leading visual solutions provider. As an innovator and visionary, ViewSonic keeps the world connected with a portfolio of professional level visual solutions that enhance the way we compute, collaborate, communicate and connect. Our products include monitors, interactive commercial displays, touch displays, projectors, large format displays and virtual desktops.
Overview
As a Corporate Sales Executive at ViewSonic, you will be responsible for driving sales and business development of our LCD product category (and potentially IFP/CD products) within the UK through a two tier channel model. This role encompasses a blend of direct field visits, proactive telesales outreach, and homebased working. You will act as a brand ambassador for ViewSonic, generating excitement within the customer base, cultivating new business opportunities, and expanding breadth/unmanaged accounts, while also managing existing reseller relationships.
Key Responsibilities
- Client Relationship Management: Establish and maintain productive, professional, and influential relationships with distribution partners, resellers, and end users. Manage an assigned client base while actively seeking opportunities for new business.
- Business Development: Actively develop the breadth (unmanaged) customer base through structured telesales campaigns and prospecting activities. Conduct regular telesales outreach to engage prospect accounts and increase market share. Perform targeted site visits to key resellers and prospect accounts, complementing telesales efforts to deepen customer relationships.
- Sales Strategy and Execution: Collaborate with the Product Team (BLM) to drive sales of LCD products through distributors, resellers, and e-tailers. Manage day to day relationships with distribution partners, including forecasting, stock planning, and promotional activities. Monitor competitive market activity and provide value propositions, objection handling, and competitive positioning support. Analyse sales forecasts, POS reports, and marketing data to achieve or exceed sales targets. Implement sales incentives, initiatives, and defined marketing strategies.
- Collaboration and Events: Work closely with UK Sales, Product Marketing, and Supply Chain teams to align product availability and strategy with market needs. Attend trade shows, conduct seminars, and participate in distributor and reseller promotional events.
- Communication & Liaison: Maintain regular, structured contact with clients via a blend of site visits, telephone/video calls, and email communications. Provide prompt, efficient, and professional responses to customer inquiries and demands. Deliver sales and product training to customers as required. Communicate current and future product information and pricing details to clients. Obtain and report on customer stock levels, sales data, and sales forecasts. Share market intelligence and competitor insights to assist in product development and strategy. Ensure close collaboration with internal sales colleagues to maintain a cohesive and unified market approach. Support ViewSonic’s brand image through excellent service delivery and customer satisfaction.
Hybrid Working Structure
Primarily home-based, with regular travel for face-to-face customer meetings, site visits, and industry events. Telesales activities conducted from a home office to maximize reach across breadth accounts. Approximately 2–3 days per week dedicated to telesales, reporting, and internal collaboration, and 1–2 days for customer site visits or in-person meetings, depending on business needs.
Other Responsibilities
Control costs within your area of responsibility. Carry out additional duties as reasonably required by the company.
Required Skills and Qualifications
- Prior B2B Sales Experience: Demonstrated success in business to business (B2B) sales, with a proven track record of meeting or exceeding sales targets.
- Established Relationships: Existing relationships with distribution partners and resellers within the IT channel, facilitating immediate engagement and business development.
- IT Channel Experience: A minimum of 2 years’ experience working within the IT channel, showcasing a deep understanding of channel dynamics and sales processes.
Business to Business (B2B) Sales Executive employer: ViewSonic
Contact Detail:
ViewSonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business to Business (B2B) Sales Executive
✨Tip Number 1
Familiarise yourself with ViewSonic's product range, especially their LCD products. Understanding the features and benefits of these products will help you engage effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Leverage your existing network within the IT channel to identify potential leads. Reach out to former colleagues or contacts who may have connections with distribution partners or resellers, as personal referrals can significantly enhance your chances of landing meetings.
✨Tip Number 3
Prepare for the role by brushing up on your telesales techniques. Since this position involves a significant amount of telesales outreach, practice your pitch and objection handling skills to ensure you're ready to engage prospects confidently.
✨Tip Number 4
Stay updated on market trends and competitor activities in the visual solutions space. Being knowledgeable about the competitive landscape will allow you to provide valuable insights during discussions and position ViewSonic's offerings more effectively.
We think you need these skills to ace Business to Business (B2B) Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B sales experience and showcases your track record of meeting or exceeding sales targets. Emphasise any established relationships with distribution partners and resellers in the IT channel.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the role at ViewSonic. Mention specific experiences that demonstrate your ability to drive sales and develop client relationships, as well as your understanding of the IT channel dynamics.
Showcase Relevant Skills: In your application, clearly outline skills that are crucial for the role, such as client relationship management, business development, and sales strategy execution. Use examples from your past roles to illustrate these skills in action.
Research the Company: Familiarise yourself with ViewSonic's products and market position. Understanding their portfolio will help you tailor your application and show how you can contribute to their sales goals effectively.
How to prepare for a job interview at ViewSonic
✨Showcase Your B2B Sales Experience
Make sure to highlight your previous B2B sales experience during the interview. Be prepared to discuss specific examples where you met or exceeded sales targets, as this will demonstrate your capability and success in similar roles.
✨Demonstrate Knowledge of the IT Channel
Since the role requires a deep understanding of the IT channel, brush up on your knowledge about channel dynamics and sales processes. Discuss how your experience aligns with these aspects and how you can leverage them to benefit ViewSonic.
✨Prepare for Client Relationship Management Questions
Expect questions about how you manage client relationships. Prepare examples that showcase your ability to establish and maintain productive relationships with distribution partners and resellers, as well as how you handle customer inquiries and demands.
✨Be Ready to Discuss Sales Strategies
Familiarise yourself with various sales strategies and be ready to discuss how you would implement them in this role. Think about how you would collaborate with product teams and manage day-to-day relationships with distribution partners to drive sales.
