At a Glance
- Tasks: Lead VIEVE's social media strategy and create engaging content that resonates with our audience.
- Company: Join VIEVE, a rapidly growing beauty brand founded by makeup artist Jamie Genevieve.
- Benefits: Enjoy hybrid working, 25 days holiday, and enhanced family leave.
- Other info: Exciting opportunity to shape the future of a global beauty brand.
- Why this job: Be part of a community-driven brand that values creativity and self-expression.
- Qualifications: Strong storytelling skills, social media expertise, and a passion for beauty.
The predicted salary is between 35000 - 45000 £ per year.
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.
We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community with the ambition and backing to scale globally.
ABOUT THE JOB
As the Social Media Manager, you will lead the planning, execution, and optimisation of VIEVE’s social media presence. You will be responsible for building brand awareness, driving engagement, and growing audiences across all key platforms. This role is central to shaping how the brand shows up online – translating business and marketing objectives into compelling social-first content and conversations. You are a creative storyteller with a strong understanding of platform culture, trends, and analytics. You know how to craft content that resonates, how to grow and nurture audiences, and how to turn followers into loyal brand advocates. You’ll blend creativity with performance insight to deliver impactful results across our social channels.
Reporting to the Senior Community & Social Manager, the Social Media Manager will work cross-functionally to ensure that social efforts are fully integrated into broader brand and commercial goals, including with the wider Marketing team, E-commerce, Creative, Commercial, Customer Service, and Blanket PR to achieve company objectives.
KEY RESPONSIBILITIES
- Own platform expertise for our key channels – identifying emerging trends, formats, and behaviours to shape VIEVE’s social approach.
- Monitor cultural moments, creator trends, and competitor activity, translating insights into actionable content ideas and posting opportunities.
- Implement the strategic channel priorities, content pillars, and posting cadence to ensure each platform is used in the most effective, native way.
- Present to senior stakeholders and the Founder to ensure social buy-in on campaign channel plans, and when piloting new formats and content ideas.
- Partner closely with our Paid team to shape impactful briefs, align on key messaging and commercial priorities, while synergising paid and organic social to strengthen performance and outcomes.
- Test and learn as formats and features evolve, scaling what works and iterating based on performance.
- Use social listening and analytics to understand audience needs, sentiment, and interests, ensuring VIEVE remains relevant and audience-first.
- Partner with our Community Executive to identify creator-led moments and opportunities for UGC and collaborations.
CONTENT MANAGEMENT & POSTING
- Own the day-to-day scheduling, publishing, and management of all VIEVE social channels, ensuring content goes live accurately, on time, and to platform best practice.
- Lead content planning and creation, working with Marketing and Creative teams to deliver engaging social-first assets for BAU, campaigns, launches, events, and more.
- Manage post briefing within ClickUp for our Content Creator and Copywriter to ensure assets and captions reflect key content objectives.
- Manage and maintain social content calendars, coordinating delivery in line with wider marketing plans and key brand moments.
- Upload content and optimise posts using relevant tags, links, audio, etc. to maximise reach and engagement.
- Integrate and post UGC in partnership with the Community Executive to drive authenticity, discoverability, and conversion.
- Track performance of published content, adjusting posting cadence, formats, and messaging based on real-time insights.
- Ensure all content schedules are accurately reflected in ClickUp for full cross-team visibility and approvals.
PERFORMANCE & OPTIMISATION
- Take accountability for social OKRs tied to engagement, reach, views, audience growth, and commercial impact.
- Track and analyse KPIs across platforms, providing regular reporting and actionable recommendations to the wider business.
- Optimise posting strategy based on insights – i.e. best times, formats, content mix, and audience response.
- Feed learnings and insights back into briefs for Creative and wider marketing planning.
- Act as a role model as a manager, representing VIEVE’s values, contributing to a positive, inclusive, and high-performing team culture.
ABOUT YOU
- Results driven and with high attention to detail.
- Strong creative flair and storytelling abilities with the capacity to spot relevant trends and cultural moments that resonate with our consumers on social.
- Curious and analytical about channel and content performance, transforming insights into action and optimisations.
- Excellent organisational and multitasking skills, with the ability to prioritise effectively.
- Strong communication and collaborative skills, with a customer-centric mindset.
- Proactive, adaptable and solutions-oriented approach.
- Commercially strong and innovative.
- Comfortable working at pace in a high-growth, evolving environment.
- Passionate about beauty and excited by the opportunity to contribute to a scaling brand.
- Available to commute to central London at least twice per week.
WHAT VIEVE OFFERS YOU
Work Life Balance – hybrid working, enhanced family leave and sick pay, 25 days holiday plus.
Social Media Manager employer: VIEVE
VIEVE is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including professional development and training, while enjoying a supportive environment that values creativity and initiative. With a focus on e-commerce excellence, VIEVE provides a unique chance to lead impactful digital strategies and contribute to the company's commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VIEVE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VIEVE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VIEVE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VIEVE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VIEVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VIEVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about VIEVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VIEVE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VIEVE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VIEVE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
