Senior Community & Social Manager

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease. VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve. We live by our values of Respect, Inspire & Own It, Together. Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression.

As Senior Community and Social Manager, you will play a pivotal role in shaping how our brand shows up in the world — and more importantly, how we connect, grow, and engage with our vibrant community. From leading our social strategy to nurturing advocacy and building our creator network, you’ll be responsible for turning audiences into fans, and fans into lifelong advocates. This is a role for someone who’s both creative and strategic — someone who thrives at the intersection of storytelling, data, and community building. Reporting to the Senior Marketing Manager, you’ll work cross-functionally across the business to ensure our social and community strategies align with brand and commercial goals.

KEY RESPONSIBILITIES:

• Support on the development of and implementation of VIEVE’s social media strategy across all platforms to drive engagement, brand awareness, and community growth across all key owned channels.
• Lead day-to-day content planning, creation, and publishing, ensuring brand consistency and alignment with commercial and marketing objectives.
• Collaborate with internal teams and external partners to produce high-quality, engaging content for campaigns, product launches, events, and pop-ups.
• Oversee social media calendars and coordinate content delivery in line with wider marketing plans and key brand moments.
• Lead the creation and integration of user-generated content (UGC) into always-on campaigns, product pages, and social storytelling to drive discoverability, trust, and conversion.
• Monitor cultural trends, emerging platforms, and content formats to ensure VIEVE remains relevant, innovative, and audience-first.
• Track and analyse social media KPIs, providing regular reports and actionable insights to inform content strategy and optimise performance.
• Ensure content plans are reflected in ClickUp for wider team visibility of accurate content schedules.
• Define and lead the long-term strategy for community growth, influencer marketing, and advocacy, aligned with brand and commercial objectives.
• Build and nurture an engaged, values-led community across digital platforms and offline experiences, strengthening customer relationships and brand loyalty.
• Develop and scale VIEVE’s ambassador and nano-advocacy programmes, identifying and nurturing superfans and influential brand advocates.
• Oversee the planning and execution of community-led events and activations (live streams, AMAs, launches), creating meaningful brand experiences and a two-way feedback loop.
• Manage key community platforms (including Odore) to operationalise and measure advocacy success, driving growth in UGC and brand advocacy.
• Collaborate with the Founder, creative, and wider teams to shape storytelling that reflects authentic community voices and values.
• Own community performance reporting and budget management, ensuring ROI accountability for influencer and advocacy spend.
• In partnership with Blanket PR, develop and execute influencer marketing strategies to amplify brand awareness and engagement.
• Identify, recruit, and nurture new influencers using platforms like ShopMy, focusing on creators aligned with VIEVE’s values and long-term brand goals.
• Manage influencer contracts, content approvals, budget allocation, and campaign reporting to optimise partnerships and drive performance.
• Lead all retailer influencer partnerships, events, and campaigns, ensuring integrated execution across channels.
• Set and manage social and community OKRs tied to acquisition, UGC growth, and brand advocacy.
• Use data and insights to continually optimise programme performance, including audience segmentation, creator tiers, and platform priorities.
• Monitor cultural trends, platform behaviours, and creator dynamics to keep VIEVE’s brand voice relevant and resonant.
• Track and analyse KPIs across social media, influencer, and community programmes, providing regular reporting and actionable insights.
• Manage and mentor the Community + Social Executive and future members of the team in line with business growth needs, supporting their professional growth and ensuring high performance as the team scales.
• Represent the Influencer and Community function at a senior level, providing insights and driving cross-functional collaboration across the business.
• Act as a role model for VIEVE’s values, contributing to a positive, inclusive, and high-performing team culture.

WHAT WE ARE LOOKING FOR:

• You have a proven ability to set long-term visions for community and social growth, with experience developing and executing strategies across social, influencer, and community channels.
• You have a strong understanding of how to align community goals with commercial objectives and OKRs – and you’re energised by ambitious targets.
• You are fluent in social, with a deep understanding of platform-specific strategies (Instagram, TikTok, etc.), and you know how to apply content strategies to drive community growth.
• You have management experience. You know how to bring out the best in people, and can inspire, lead, and encourage growth within your team.
• You’ve nurtured and scaled ambassador and nano-creator programmes, with a holistic understanding of how community contributes to brand growth.
• You’re comfortable engaging with real people and real communities, both online and offline — and you understand how to foster loyalty and turn audiences into brand advocates.
• You thrive when leading community campaigns end-to-end, from strategy and recruitment to execution and reporting.
• You’re confident setting and tracking OKRs and budgets. You can draw actionable insights from performance data, and you continually optimise based on real-time feedback and competitor analysis.
• You’ve worked closely across marketing, creative, PR, ecommerce, and commercial teams. You’re an excellent communicator and bring people on the journey with you.
• You bring a startup mindset — proactive, solution-focused, and always ready to improve or contribute. You’re energetic and enthusiastic, with a genuine passion for the VIEVE brand and its community.

ABOUT YOU:

• Results driven, with high attention to detail
• Organised, efficient, and able to manage multiple complex projects
• Excellent communicator and collaborator
• Customer-obsessed with a creative flair
• Commercially minded and solutions-oriented
• Passionate about the VIEVE brand and community
• Available to commute to our central London office at least twice per week

WHAT VIEVE OFFERS YOU:

• Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off. Plus, you can even bring your dog to work!
• A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing.
• Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
• Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)
• Exciting opportunities - for growth and development in a rapidly expanding brand.

WORKPLACE DIVERSITY:

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.

INTERVIEW PROCESS:

• First Stage Interview – with People Team (from 1 week – 10 days from successful submission of CV)
• Virtual Initial Interview about your experience and relevancy to the role Answering initial questions on the role
• Second Stage – with Senior Marketing Manager (from 1 week – 10 days from first interview; based on availability) In person In-depth discussion about your experience and relevancy to the role Further Q&A on the role, the team and the company
• Third Stage – with CCXO, Senior Marketing Manager and one other (from 1 week – 10 days from second interview, based on availability) In person Presentation of a small task Further Q&A on task and role