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- Tasks: Lead and optimise paid media strategies across various platforms to drive growth.
- Company: Join VIEVE, a beauty brand founded by makeup artist Jamie Genevieve.
- Benefits: Enjoy hybrid working, competitive salary, generous discounts, and 25 days holiday.
- Why this job: Be part of a dynamic team shaping the future of beauty marketing.
- Qualifications: Experience in paid media and performance marketing, ideally in beauty or fashion.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
London (Hybrid, 2+ days in Covent Garden office)
About Us
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.
About The Job
We’re looking for a commercially driven, highly analytical and hands-on Paid Media Marketing Manager to own and lead performance marketing across our DTC ecosystem (vievebeauty.com and The Glasgow Store). This is a strategic and executional role where you will define the paid media roadmap, manage our paid media and affiliate agencies, and directly drive day-to-day optimisation across Paid Search (PPC, Shopping, Performance Max), Paid Social (Meta, TikTok, YouTube), and Affiliates (Rakuten). The successful candidate will drive profitable growth through best-in-class performance marketing execution, ensuring strong ROAS, scalable customer acquisition, healthy LTV:CAC ratio, and disciplined spend. You will lead media strategy across BAU and key trading moments (NPD launches, promotional campaigns), while partnering cross-functionally with Creative, Ecommerce, CRM, and Brand teams to deliver cohesive, insight-led activation. This is a high-impact role requiring deep analytical capability, creative performance acumen, and strong commercial ownership.
Key Responsibilities
- Own the end-to-end DTC paid media strategy and planning across Paid Search, Paid Social, and Affiliates.
- Develop full-funnel acquisition strategies aligned with revenue targets, trading plans, and brand priorities.
- Translate business goals into scalable media roadmaps with clear investment priorities.
- Identify new growth opportunities: emerging platforms, audience expansion, creative formats, automation opportunities.
Agency Management & Performance Governance
- Act as the primary point of contact for the Paid Media and Affiliate agencies.
- Set clear KPIs and performance benchmarks.
- Challenge, validate, and optimise agency strategies to ensure efficiency and incremental growth.
- Ensure best-in-class account structure, tracking integrity, and attribution modelling.
Campaign & Trading Execution
- Lead paid channel activation plans for NPD launches, promotional campaigns, and key retail moments.
- Ensure always-on BAU performance activity remains efficient and optimised outside campaign peaks.
- Align channel phasing with trading calendar, inventory, and commercial priorities.
- Coordinate launch readiness across creative assets, tracking, landing pages, and audience strategies.
Budget Ownership & Forecasting
- Own paid media budget allocation and optimisation across channels.
- Forecast revenue, spend, ROAS, and new customer contribution.
Performance Optimisation & Analytics
- Monitor and optimise towards revenue growth, ROAS, MER, CAC, LTV.
- Maintain acquisition quality and LTV:CAC ratio sustainability.
- Manage product feeds across Google, Meta, and other platforms, ensuring accuracy and continuous optimisation.
- Build and maintain weekly/monthly performance dashboards and analysis, and clear executive-level reporting.
- Run incrementality assessments and channel attribution reviews with agencies.
- Lead structured A/B testing roadmaps across audience, bidding, creative, and landing pages.
Creative Performance & Testing
- Lead creative performance analysis across PMAX and paid social.
- Translate performance insights into actionable briefs for the Creative team.
- Partner from ideation through briefing to implementation with the Creative team and agencies.
- Develop a structured creative testing framework (hooks, messaging angles, UGC vs studio, formats).
- Ensure creative output balances brand equity and performance efficiency.
- Oversee affiliate strategy via Rakuten and other relevant partners.
- Identify new content and loyalty publisher opportunities and commercial partnerships in collaboration with the agency.
- Monitor commission structures and partner profitability.
- Support Community team with Creators platforms (ShopMy, LTK).
Cross-functional Collaboration
- Partner closely with Ecommerce & Site Trading to align on-site conversion strategy.
- Work closely with Organic Social to align on content plans and create synergies.
- Collaborate with CRM to maximise retention synergies and customer value.
- Align with Brand and Creative teams to ensure cohesive messaging across funnel stages.
- Support omnichannel initiatives linking .com and owned retail store activity.
Data Tracking & Technology
- Ensure robust tracking across platforms (pixels, GA4, conversion APIs, feed optimisation) with Tracking specialist.
- Maintain clean data flows, attribution accuracy and platform integrations.
- Leverage automation, AI, and platform innovations where appropriate.
What We Are Looking For
- Considerable experience in Paid Media / Performance Marketing, ideally within Beauty, Fashion, Lifestyle, or DTC brands – in-house or at an agency.
- Proven track record of scaling paid acquisition profitably in an ecommerce-led business.
- Hands-on experience across: Paid Search (PPC, Shopping, Performance Max); Paid Social (Meta, TikTok, YouTube); Affiliate marketing (e.g. Rakuten or similar networks).
- Advanced use of GA4 and ad platform analytics (Google, Meta, TikTok, Rakuten), and deep understanding of ROAS, MER, LTV:CAC, and incrementality.
- Experience managing agencies or internal teams with clear KPI setting, performance governance, and accountability.
- Proven Ownership of multi-channel budgets, forecasting, and revenue delivery.
- Experience leading NPD launches and promotional trading campaigns, and building structured A/B testing and optimisation roadmaps.
- Solid understanding of attribution and tracking best practice.
- Expertise in creative performance analysis and testing.
About You
- Proactive, self-motivated, and high attention to detail.
- Highly analytical with strong commercial acumen and results-orientated approach: ability to translate data into actionable insights and clear briefs.
- Confident in forecasting and scenario modelling.
- Strong at cross-functional collaboration with Creative, Social, Ecommerce, and CRM teams, and confident stakeholder and agency manager.
- Adaptable, highly organised, able to prioritise workload and enjoy working on multiple complex projects at the same time.
- Available to commute to central London at least twice per week.
What VIEVE Offers You
- Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off.
- A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get-togethers if that’s your thing.
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
- Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!).
- Exciting opportunities - for growth and development in a rapidly expanding brand.
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities, throughout the recruitment process, please state that in your application.
Screening call with HR
First interview (video call) with the hiring manager
Second interview (in-person) with the hiring manager and CCEO, including a paid media plan presentation task and brief Excel test assessment.
Final interview (video call) with VIEVE’s co-founder.
If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the Paid Media Marketing Manager role.
Paid Media Marketing Manager employer: VIEVE
Contact Detail:
VIEVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and marketing industry, especially those who work at VIEVE or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio or case studies showcasing your past successes in paid media. Bring these along to interviews to demonstrate your analytical prowess and creative strategies.
✨Tip Number 3
Stay updated on trends! Follow the latest in performance marketing, especially in the beauty sector. Being able to discuss current trends and how they could apply to VIEVE will show you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the VIEVE team and being part of our community.
We think you need these skills to ace Paid Media Marketing Manager
Some tips for your application 🫡
Show Your Passion for Beauty: When writing your application, let your love for beauty and makeup shine through! Share any personal experiences or insights that connect you to VIEVE's mission of artistry and community.
Be Data-Driven: Since this role is all about performance marketing, make sure to highlight your analytical skills. Use specific examples of how you've driven growth through data in previous roles to show us you're the right fit.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the key responsibilities and qualifications mentioned in the job description. We want to see how your experience aligns with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at VIEVE!
How to prepare for a job interview at VIEVE
✨Know Your Numbers
As a Paid Media Marketing Manager, you'll need to be comfortable with metrics like ROAS, LTV:CAC, and MER. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
VIEVE values creativity alongside analytical skills. Prepare examples of successful campaigns you've led, especially those that involved innovative strategies or creative testing. Highlight how you translated insights into actionable briefs for creative teams.
✨Understand the Brand
Familiarise yourself with VIEVE's products and brand ethos. Understand their community-driven approach and how it influences marketing strategies. This will help you align your answers with their values during the interview.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Think of specific instances where you successfully partnered with creative, ecommerce, or CRM teams to achieve common goals.