Senior E-Commerce & Site Trading Executive in London

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

As Senior E-Commerce & Site Trading Executive at VIEVE, you’ll take significant ownership of .com trading execution and site performance — acting as the engine behind our digital trading calendar, on-site merchandising, and product launch delivery. This is a senior individual contributor role that sits at the heart of the e-commerce team: highly hands-on, commercially sharp, and trusted to operate with a high degree of independence.

Working closely with the E-Commerce & Site Trading Manager, you’ll own the delivery and day-to-day execution of what they set the strategy for — ensuring campaigns go live flawlessly, site performance is consistently analysed and acted on, and every product launch is optimised for commercial success. You’ll be the primary liaison with our SEO and development agency partners, producing the reporting and analysis that drives trading decisions, and executing A/B tests that make a measurable difference to conversion.

This role is ideal for an experienced e-commerce professional who thrives on ownership and delivery, and is ready to play a pivotal role in a fast-growing D2C beauty brand.

• Trading & Commercial Ownership: Drive delivery of weekly, monthly, and seasonal .com revenue targets, acting as a key commercial lead alongside the Manager. Lead end-to-end delivery of the digital trading calendar, including campaign launches, offers, product drops, and promotional activity, ensuring commercial and brand goals are met.
• Site Merchandising & Product Launches: Lead and own on-site merchandising strategy across homepage, collection pages, PDPs, and product listings, driving best-in-class product discovery and sell-through. Own end-to-end product launch execution online — from setup, placement, and taxonomy to creative alignment — ensuring every launch is optimised for commercial performance.
• Optimisation & Customer Experience: Drive continuous improvements to CVR and AOV — identifying friction points across the funnel and owning the delivery of UX and merchandising solutions. Own site navigation, search, filtering, and product ranking to reflect commercial priorities and maximise product discovery.
• Website Administration: Own and maintain product feeds, tags, attributes, and site content, ensuring accuracy, completeness, and commercial alignment at all times. Day-to-day contact for the development agency — coordinating and briefing technical fixes, site enhancements, and integrations against priorities set by the Manager.
• SEO Maintenance: Day-to-day liaison with the SEO agency — coordinating task delivery, communicating business priorities, and ensuring implementation is executed accurately and on time. Drive alignment between SEO strategy and business campaigns, launches, and site priorities — proactively identifying and communicating opportunities to grow organic visibility.
• Analytics & Reporting: Produce and maintain daily, weekly, and monthly .com performance reports via GA4, Shopify analytics, and GSC — providing accurate, well-structured data and clear commercial context. Produce insightful trading reports on KPIs, customer behaviour, and site performance — going beyond data to provide analysis, interpretation, and strategic recommendation.

• Experience in an e-commerce, digital trading, or site merchandising role within a DTC, beauty, or fashion brand.
• Proven track record of owning trading execution and delivering measurable improvements to revenue, CVR, or AOV in a fast-paced D2C environment.
• Strong commercial acumen with the ability to connect site performance data to trading decisions and business outcomes.
• Confident hands-on experience with Shopify (or similar platform), including product management, collections, and third-party app integrations.
• Strong analytical skills with proficiency in GA4, Shopify analytics, and Google Search Console; able to translate data into clear, actionable insight.
• Experience owning execution and analysis of A/B tests, with the ability to build hypotheses, interpret results, and present clear recommendations to drive conversion improvements.
• Good working knowledge of SEO principles, site architecture, and collection taxonomy, with experience coordinating closely with an SEO agency.
• Strong cross-functional communication and collaboration skills, with experience coordinating external partners and working effectively across Brand, Marketing, NPD, and Ops teams.
• Highly organised, able to manage multiple workstreams simultaneously and hold yourself and others to a high standard of execution and accuracy.

• Proactive, commercially sharp, and highly organised with exceptional attention to detail.
• Analytical mindset with the ability to translate site performance data into clear, actionable insights and trading decisions.
• Thrives on ownership and delivery — you hold yourself and others to a high standard of execution.
• Excellent communicator and collaborator, comfortable working across functions and with external agency partners.
• Adaptable and able to manage multiple complex workstreams simultaneously in a fast-paced environment.
• Passionate about beauty, e-commerce, and the opportunity to play a pivotal role in a growing D2C brand.

• Work Life Balance – hybrid working, enhanced family leave and sick pay, 25 days holiday plus bank holidays and your birthday off.
• A Great Team – a friendly culture and welcoming environment with regular social get-togethers.
• Rewards – competitive salary, generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
• Great Location – in the heart of London.
• Exciting Opportunities – for growth and development in a rapidly expanding brand.

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.

Screening call with HR, first interview (video call) with the hiring manager, second interview (in-person) with the hiring manager and relevant stakeholders, final interview (video call) with VIEVE’s co-founder. If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the Senior E-Commerce & Site Trading Executive role.