Senior Commercial Manager in London

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

The Senior Commercial Manager will be responsible for driving the commercial performance of the business across all wholesale, pureplay and physical retail channels. Reporting to the Business Development Director, this role will act as the bridge between commercial strategy and execution, ensuring the business delivers profitable growth through exceptional forecasting, inventory management, retailer performance analysis and commercial planning.

The Senior Commercial Manager will own the financial performance of key retail partnerships and new retailer launches, ensuring that all channels are delivering against their full potential. This is a highly analytical role requiring a commercially driven individual who is passionate about understanding what drives performance, identifying opportunities for growth and ensuring the business has complete visibility of risks and opportunities across all sales channels.

KEY RESPONSIBILITIES:

• Commercial Performance & Growth
  • Own the commercial performance of all wholesale, pureplay and physical retail channels.
  • Deliver sales, profitability and growth targets across all assigned accounts.
  • Develop and implement retailer-specific growth strategies that drive both sell-in and sell-out.
  • Build and maintain Joint Business Plans with all retail partners.
  • Identify opportunities to increase productivity, ranking, visibility and market share.
  • Drive accountability both internally and externally to ensure commercial objectives are achieved.
  • Lead retailer business reviews and develop clear action plans to improve performance.
• Commercial Planning & Business Performance
  • Lead monthly, quarterly and annual commercial planning processes.
  • Develop robust reporting frameworks that provide clear visibility of business performance.
  • Monitor retailer rankings, category performance and market share trends.
  • Identify risks and opportunities and develop actionable recommendations.
  • Lead budget planning and target setting alongside Finance and the Business Development Director.
  • Drive a culture of accountability through clear performance measurement and follow-up.
• Forecasting, Inventory & Commercial Analysis
  • Lead forecasting across all wholesale channels.
  • Review, challenge and validate forecasts to ensure accuracy and robustness.
  • Develop forecasting strategies for core business, promotional periods and new launches.
  • Maintain complete visibility of retailer inventory positions, stock health and weeks of cover.
  • Monitor stock levels and proactively identify opportunities and risks.
  • Work closely with Supply Chain and Finance to optimise stock availability and inventory efficiency.
  • Analyse sell-in, sell-out, inventory, ranking and promotional performance.
  • Identify root causes behind underperformance and implement corrective action plans.
  • Build credibility through robust analysis and forecasting discipline.
• Retail Partnerships & Account Management
  • Build strong relationships with Buying, Merchandising, Ecommerce, Marketing & Social teams across all retail partners.
  • Act as the key commercial contact for all accounts.
  • Lead commercial discussions relating to performance, forecasting, launches and growth opportunities.
  • Support strategic retailer relationships established by the Business Development Director and CEO through exceptional execution and account management.
  • Ensure VIEVE is recognised as a best-in-class retail partner.
• New Retailer & International Launch Execution
  • Lead the commercial execution of all new retailers onboarded.
  • Support the successful implementation of international retail partnerships.
  • Coordinate forecasting, inventory planning and launch readiness.
  • Monitor launch performance and implement actions to maximise results.
  • Ensure all new partnerships are established with strong commercial foundations.
• Leadership and capability
  • Manage and develop the National Account Manager and Senior Retail Artist.
  • Set clear priorities for field support activity and ensure resources are aligned with business priorities.
  • Strengthen commercial disciplines, forecasting processes and reporting standards across the team.

WHAT WE ARE LOOKING FOR

• Essential experience
  • Significant experience within a Commercial Manager, Senior National Account Manager, National Account Manager or similar commercial role within Beauty, Luxury, Consumer Goods or a high-growth omnichannel brand.
  • Proven track record of delivering profitable growth across major retail and/or pureplay accounts.
  • Experience managing key retail partnerships and developing Joint Business Plans.
  • Strong forecasting and inventory management experience.
  • Experience analysing sell-in, sell-out, stock, ranking and promotional performance data to drive commercial decision-making.
  • Experience working cross-functionally with Finance, Supply Chain, Marketing, Ecommerce and Operations teams.
  • Experience leading retailer launches, promotional campaigns and key trading periods.
  • Experience managing and developing more junior team members.
  • Experience working within a fast-paced, entrepreneurial and scaling business environment.
• Commercial, analytical and channel expertise
  • Highly analytical with exceptional commercial and financial acumen.
  • Strong understanding of retailer P&Ls and key commercial drivers.
  • Advanced forecasting and demand planning capability.
  • Ability to interrogate large volumes of data and translate findings into actionable commercial recommendations.
  • Strong understanding of inventory management, stock productivity and supply chain implications.
  • Ability to identify risks and opportunities quickly and develop practical solutions.
  • Commercially curious and naturally driven to understand the root causes behind business performance.
  • Strong attention to detail whilst maintaining a strategic view of the wider business.
  • Strong understanding of both physical retail and pureplay environments.
  • Knowledge of the key drivers of online retail performance including conversion, visibility, content optimisation and digital merchandising.
  • Understanding of retailer category dynamics, ranking performance and market share growth.
  • Experience managing multiple retailer relationships simultaneously.
  • Experience supporting successful retailer launches and distribution expansion.
• Leadership & communication
  • Excellent communication and stakeholder management skills.
  • Ability to influence and challenge constructively.
  • Confident presenting commercial performance, recommendations and forecasts to senior stakeholders.
  • Strong coaching and mentoring skills.
  • Ability to drive accountability and performance across internal and external stakeholders.
  • Highly organised with the ability to manage multiple priorities and deadlines.

ABOUT YOU

• Commercially obsessed, highly results-driven and naturally curious about what drives performance.
• Analytical and detail-focused while able to keep a strategic view of the wider business.
• Proactive, solutions-focused and comfortable operating in ambiguity.
• Highly organised, resilient and able to manage multiple priorities and deadlines in a fast-paced environment.
• Collaborative and relationship-oriented, with the confidence to challenge constructively and drive accountability.
• Passionate about beauty, commercial excellence and continuous improvement.
• Available to commute to central London at least twice per week.

WHAT VIEVE OFFERS YOU

• Work Life Balance - we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off.
• A Great Team - we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that's your thing.
• Rewards - we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
• Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)
• Exciting opportunities - for growth and development in a rapidly expanding brand.

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.

INTERVIEW PROCESS

Screening call with HR followed by interview with Business Development Director and final round with two key stakeholders. If you're eager to play a vital role in the growth of VIEVE, we invite you to apply for the role.