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- Tasks: Lead innovative marketing campaigns that elevate VIEVE's brand and connect with our community.
- Company: Join VIEVE, a beauty brand founded by makeup artist Jamie Genevieve, focused on artistry and honesty.
- Benefits: Enjoy hybrid working, competitive salary, generous discounts, and 25 days holiday plus bank holidays.
- Why this job: Be the driving force behind impactful campaigns in a vibrant and inclusive beauty community.
- Qualifications: Experience in integrated campaigns, strong strategic thinking, and a passion for beauty.
- Other info: Work in a dynamic environment with opportunities for growth in central London.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT US
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.
ABOUT THE JOB
As Campaign Manager, you will be the driving force behind how VIEVE shows up in the world. You will lead the strategy, development, and execution of integrated marketing campaigns that elevate brand positioning, create cultural impact, and drive measurable growth. From product launches to brand moments, you will craft compelling narratives and deliver seamless 360° campaigns that connect emotionally and convert commercially. Working cross-functionally with Creative, Social, E-commerce, PR, Retail and Commercial teams, you will orchestrate fully integrated go-to-market plans - ensuring a cohesive journey from awareness and desire through to conversion, loyalty, and advocacy. You are a strategic thinker with exceptional taste and commercial instinct, able to protect brand integrity while driving performance and long-term brand equity.
KEY RESPONSIBILITIES:
- Brand & Campaign Strategy
- Own the vision and strategy for VIEVE campaigns, strengthening brand equity and differentiation within the global beauty landscape.
- Develop distinctive campaign narratives that express VIEVE's artistry, point of view and founder DNA.
- Translate commercial priorities into brand-building, growth-driving campaigns across owned, earned and paid channels.
- Define launch tiering, audience strategy and messaging frameworks balancing brand elevation with commercial impact.
- Safeguard tone, visual identity and customer experience across every touchpoint.
- Lead campaigns from insight and ideation through execution and evaluation.
- Own timelines, budgets and critical paths.
- Bring teams together around inspiring briefs to unlock best-in-class creative and activation.
- Oversee development of campaign assets including social content, retail materials, toolkits and experiential moments.
- Ensure campaigns land as cohesive brand experiences rather than isolated channel activity.
- Manage external partners to deliver work that raises the bar for the brand.
- Deliver campaigns that drive audience growth, demand creation and revenue.
- Define KPIs across awareness, engagement, traffic and conversion.
- Partner with D2C and Commercial teams to align retail plans and customer experience.
- Identify opportunities to reach new audiences and deepen loyalty.
- Balance creativity with commercial rigour to inspire, educate and convert.
- Unite social, email, site, PR, paid media, retail and events into one powerful ecosystem.
- Ensure platform-first execution that ladders back to one distinctive brand story.
- Work closely with Paid Media to amplify investment through standout creative.
- Champion innovative formats, partnerships and experiences that help VIEVE cut through the noise.
- Define measurement frameworks capturing brand impact and commercial return.
- Lead post-campaign reviews and embed learnings into future planning.
- Build campaign playbooks that codify best practice.
- Stay ahead of cultural and consumer shifts to keep the brand progressive and relevant.
- Support the development of future team members as the function grows.
- Represent Marketing at Manager level, driving cross-functional collaboration.
- Act as a role model for VIEVE's values and contribute to a positive, high-performing culture.
WHAT WE ARE LOOKING FOR
- Proven experience delivering integrated campaigns for a premium, beauty or lifestyle brand.
- Strong strategic thinking with a balanced ability to execute to deadlines.
- Commercial instinct and confidence balancing brand building with performance.
- Experience managing cross-functional stakeholders, timelines and budgets.
- Deep understanding of omnichannel marketing and customer journey.
- Ability to translate insight into powerful ideas and measurable outcomes.
- Collaborative, proactive mindset with a high standard for execution.
- Passion for the VIEVE brand, community and the beauty industry.
ABOUT YOU
- Results driven, with high attention to detail.
- Organised, efficient, and able to manage multiple complex projects.
- Excellent communicator and collaborator.
- Customer-obsessed with a creative flair.
- Commercially minded and solutions-oriented.
- Passionate about the VIEVE brand and community.
- Available to commute to our central London office at least twice per week.
WHAT VIEVE OFFERS YOU
- Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays annually, plus bank holidays and your birthdays off.
- A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get-togethers if that’s your thing.
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance, employee assistance programme and enhanced pension contributions.
- Great location - in the heart of Covent Garden (although we are up 2 flights of stairs).
- Exciting opportunities - for growth and development in a rapidly expanding brand.
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.
INTERVIEW PROCESS
Telephone screening followed by in-person interviews.
Campaign Manager in London employer: VIEVE
Contact Detail:
VIEVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager in London
✨Tip Number 1
Get to know VIEVE inside out! Research our brand values, products, and community. This way, when you walk into that interview, you can show us just how passionate you are about beauty and how you align with our mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Campaign Manager role. It’s all about making those connections!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences relate to the key responsibilities of the role. We want to hear about your strategic thinking and how you've driven growth in previous campaigns.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of your best work to the interview. Whether it’s a campaign you led or a unique idea you had, we want to see how you can elevate VIEVE’s brand presence.
We think you need these skills to ace Campaign Manager in London
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! Share your experiences and how they connect with VIEVE's values of artistry and community. We want to see your enthusiasm!
Tailor Your Narrative: Make sure to customise your application to reflect the specific role of Campaign Manager. Highlight your strategic thinking and past campaign successes that align with our mission. We appreciate a personal touch!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, making it easy for us to see why you’re a great fit for the team. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at VIEVE
✨Know the Brand Inside Out
Before your interview, dive deep into VIEVE's brand values, products, and community. Understand Jamie Genevieve's vision and how it shapes the brand. This knowledge will help you connect your experience with their mission and demonstrate your passion for beauty.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your strategic thinking, execution skills, and the measurable outcomes of your efforts. Use metrics to illustrate how your work has driven growth and engagement, aligning with VIEVE's focus on performance.
✨Emphasise Collaboration Skills
VIEVE values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams. Discuss how you’ve brought together different stakeholders to achieve a common goal, ensuring that your approach aligns with their collaborative culture.
✨Be Ready to Discuss Trends
Stay ahead of cultural and consumer shifts in the beauty industry. Be prepared to discuss current trends and how they could influence VIEVE's marketing strategies. Showing that you’re proactive and knowledgeable about the market will set you apart as a candidate who can keep the brand relevant.