At a Glance
- Tasks: Lead innovative marketing campaigns that elevate VIEVE's brand and connect with our community.
- Company: Join VIEVE, a beauty brand founded by makeup artist Jamie Genevieve, focused on artistry and honesty.
- Benefits: Enjoy hybrid working, competitive salary, generous discounts, and 25 days holiday plus bank holidays.
- Other info: Work in a dynamic environment with opportunities for growth in central London.
- Why this job: Be the driving force behind impactful campaigns in a vibrant and inclusive beauty community.
- Qualifications: Experience in integrated campaigns for premium brands and strong strategic thinking skills.
The predicted salary is between 36000 - 60000 £ per year.
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.
ABOUT THE JOB
As Campaign Manager, you will be the driving force behind how VIEVE shows up in the world. You will lead the strategy, development, and execution of integrated marketing campaigns that elevate brand positioning, create cultural impact, and drive measurable growth. From product launches to brand moments, you will craft compelling narratives and deliver seamless 360° campaigns that connect emotionally and convert commercially. Working cross-functionally with Creative, Social, E-commerce, PR, Retail and Commercial teams, you will orchestrate fully integrated go-to-market plans - ensuring a cohesive journey from awareness and desire through to conversion, loyalty, and advocacy. You are a strategic thinker with exceptional taste and commercial instinct, able to protect brand integrity while driving performance and long-term brand equity.
KEY RESPONSIBILITIES:
- Brand & Campaign Strategy
- Own the vision and strategy for VIEVE campaigns, strengthening brand equity and differentiation within the global beauty landscape.
- Develop distinctive campaign narratives that express VIEVE’s artistry, point of view and founder DNA.
- Translate commercial priorities into brand-building, growth-driving campaigns across owned, earned and paid channels.
- Define launch tiering, audience strategy and messaging frameworks balancing brand elevation with commercial impact.
- Safeguard tone, visual identity and customer experience across every touchpoint.
- End-to-End Campaign Delivery
- Lead campaigns from insight and ideation through execution and evaluation.
- Own timelines, budgets and critical paths.
- Bring teams together around inspiring briefs to unlock best-in-class creative and activation.
- Oversee development of campaign assets including social content, retail materials, toolkits and experiential moments.
- Ensure campaigns land as cohesive brand experiences rather than isolated channel activity.
- Manage external partners to deliver work that raises the bar for the brand.
- Growth & Commercial Impact
- Deliver campaigns that drive audience growth, demand creation and revenue.
- Define KPIs across awareness, engagement, traffic and conversion.
- Partner with D2C and Commercial teams to align retail plans and customer experience.
- Identify opportunities to reach new audiences and deepen loyalty.
- Balance creativity with commercial rigour to inspire, educate and convert.
- Unite social, email, site, PR, paid media, retail and events into one powerful ecosystem.
- Ensure platform-first execution that ladders back to one distinctive brand story.
- Work closely with Paid Media to amplify investment through standout creative.
- Champion innovative formats, partnerships and experiences that help VIEVE cut through the noise.
- Performance & Continuous Elevation
- Define measurement frameworks capturing brand impact and commercial return.
- Lead post-campaign reviews and embed learnings into future planning.
- Build campaign playbooks that codify best practice.
- Stay ahead of cultural and consumer shifts to keep the brand progressive and relevant.
- Support the development of future team members as the function grows.
- Represent Marketing at Manager level, driving cross-functional collaboration.
- Act as a role model for VIEVE’s values and contribute to a positive, high-performing culture.
WHAT WE ARE LOOKING FOR
- Proven experience delivering integrated campaigns for a premium, beauty or lifestyle brand.
- Strong strategic thinking with a balanced ability to execute to deadlines.
- Commercial instinct and confidence balancing brand building with performance.
- Experience managing cross-functional stakeholders, timelines and budgets.
- Deep understanding of omnichannel marketing and customer journey.
- Ability to translate insight into powerful ideas and measurable outcomes.
- Collaborative, proactive mindset with a high standard for execution.
- Passion for the VIEVE brand, community and the beauty industry.
ABOUT YOU
- Results driven, with high attention to detail.
- Organised, efficient, and able to manage multiple complex projects.
- Excellent communicator and collaborator.
- Customer-obsessed with a creative flair.
- Commercially minded and solutions-oriented.
- Passionate about the VIEVE brand and community.
- Available to commute to our central London office at least twice per week.
WHAT VIEVE OFFERS YOU
- Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays annually, plus bank holidays and your birthdays off.
- A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get-togethers if that’s your thing.
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance, employee assistance programme and enhanced pension contributions.
- Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!).
- Exciting opportunities - for growth and development in a rapidly expanding brand.
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.
Campaign Manager employer: VIEVE
VIEVE is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including professional development and training, while enjoying a supportive environment that values creativity and initiative. With a focus on e-commerce excellence, VIEVE provides a unique chance to lead impactful digital strategies and contribute to the company's commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VIEVE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VIEVE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VIEVE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VIEVE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VIEVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VIEVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about VIEVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VIEVE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VIEVE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VIEVE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
