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- Tasks: Lead innovative marketing campaigns that elevate VIEVE's brand and connect with our community.
- Company: Join VIEVE, a beauty brand founded by makeup artist Jamie Genevieve, focused on artistry and honesty.
- Benefits: Enjoy hybrid working, competitive salary, generous discounts, and 25 days holiday plus bank holidays.
- Why this job: Be the driving force behind impactful campaigns in a vibrant and inclusive beauty community.
- Qualifications: Experience in integrated campaigns for premium brands and strong strategic thinking skills.
- Other info: Work in a dynamic environment with opportunities for growth in central London.
The predicted salary is between 36000 - 60000 £ per year.
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.
ABOUT THE JOB
As Campaign Manager, you will be the driving force behind how VIEVE shows up in the world. You will lead the strategy, development, and execution of integrated marketing campaigns that elevate brand positioning, create cultural impact, and drive measurable growth. From product launches to brand moments, you will craft compelling narratives and deliver seamless 360° campaigns that connect emotionally and convert commercially. Working cross-functionally with Creative, Social, E-commerce, PR, Retail and Commercial teams, you will orchestrate fully integrated go-to-market plans - ensuring a cohesive journey from awareness and desire through to conversion, loyalty, and advocacy. You are a strategic thinker with exceptional taste and commercial instinct, able to protect brand integrity while driving performance and long-term brand equity.
KEY RESPONSIBILITIES:
- Brand & Campaign Strategy
- Own the vision and strategy for VIEVE campaigns, strengthening brand equity and differentiation within the global beauty landscape.
- Develop distinctive campaign narratives that express VIEVE’s artistry, point of view and founder DNA.
- Translate commercial priorities into brand-building, growth-driving campaigns across owned, earned and paid channels.
- Define launch tiering, audience strategy and messaging frameworks balancing brand elevation with commercial impact.
- Safeguard tone, visual identity and customer experience across every touchpoint.
- End-to-End Campaign Delivery
- Lead campaigns from insight and ideation through execution and evaluation.
- Own timelines, budgets and critical paths.
- Bring teams together around inspiring briefs to unlock best-in-class creative and activation.
- Oversee development of campaign assets including social content, retail materials, toolkits and experiential moments.
- Ensure campaigns land as cohesive brand experiences rather than isolated channel activity.
- Manage external partners to deliver work that raises the bar for the brand.
- Growth & Commercial Impact
- Deliver campaigns that drive audience growth, demand creation and revenue.
- Define KPIs across awareness, engagement, traffic and conversion.
- Partner with D2C and Commercial teams to align retail plans and customer experience.
- Identify opportunities to reach new audiences and deepen loyalty.
- Balance creativity with commercial rigour to inspire, educate and convert.
- Unite social, email, site, PR, paid media, retail and events into one powerful ecosystem.
- Ensure platform-first execution that ladders back to one distinctive brand story.
- Work closely with Paid Media to amplify investment through standout creative.
- Champion innovative formats, partnerships and experiences that help VIEVE cut through the noise.
- Performance & Continuous Elevation
- Define measurement frameworks capturing brand impact and commercial return.
- Lead post-campaign reviews and embed learnings into future planning.
- Build campaign playbooks that codify best practice.
- Stay ahead of cultural and consumer shifts to keep the brand progressive and relevant.
- Support the development of future team members as the function grows.
- Represent Marketing at Manager level, driving cross-functional collaboration.
- Act as a role model for VIEVE’s values and contribute to a positive, high-performing culture.
WHAT WE ARE LOOKING FOR
- Proven experience delivering integrated campaigns for a premium, beauty or lifestyle brand.
- Strong strategic thinking with a balanced ability to execute to deadlines.
- Commercial instinct and confidence balancing brand building with performance.
- Experience managing cross-functional stakeholders, timelines and budgets.
- Deep understanding of omnichannel marketing and customer journey.
- Ability to translate insight into powerful ideas and measurable outcomes.
- Collaborative, proactive mindset with a high standard for execution.
- Passion for the VIEVE brand, community and the beauty industry.
ABOUT YOU
- Results driven, with high attention to detail.
- Organised, efficient, and able to manage multiple complex projects.
- Excellent communicator and collaborator.
- Customer-obsessed with a creative flair.
- Commercially minded and solutions-oriented.
- Passionate about the VIEVE brand and community.
- Available to commute to our central London office at least twice per week.
WHAT VIEVE OFFERS YOU
- Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays annually, plus bank holidays and your birthdays off.
- A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get-togethers if that’s your thing.
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance, employee assistance programme and enhanced pension contributions.
- Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!).
- Exciting opportunities - for growth and development in a rapidly expanding brand.
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.
Campaign Manager employer: VIEVE
Contact Detail:
VIEVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those who work at VIEVE or similar brands. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might help you land that interview!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from VIEVE, make sure to express why you love their products and community. Share your ideas on how you could elevate their campaigns – it’ll show you’re not just another candidate!
✨Tip Number 3
Prepare for interviews by researching VIEVE’s past campaigns. Think about what worked, what didn’t, and how you would approach things differently. This will not only impress your interviewers but also give you confidence in discussing your ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the VIEVE family. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! Share your experiences and how they connect with VIEVE's values of artistry and community. We want to see your personality and passion!
Tailor Your Narrative: Make sure to customise your application to reflect the specific role of Campaign Manager. Highlight your strategic thinking and experience in delivering integrated campaigns, just like we do at VIEVE. This will show us you understand what we're all about!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities listed in the job description. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the VIEVE family!
How to prepare for a job interview at VIEVE
✨Know Your Brand Inside Out
Before the interview, dive deep into VIEVE's brand values, products, and community. Understand their mission of honesty over hype and how they connect with their audience. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've managed in the beauty or lifestyle sector. Highlight your strategic thinking, execution skills, and how you balanced creativity with commercial impact. Be ready to discuss the results and learnings from these campaigns.
✨Emphasise Collaboration Skills
VIEVE values teamwork across various functions. Share experiences where you've successfully collaborated with creative, social, and commercial teams. Illustrate how you brought people together around inspiring briefs to achieve campaign goals.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think on your feet. Prepare to discuss how you've tackled challenges in past campaigns, especially in balancing brand integrity with performance. Show your passion for innovative formats and experiences that resonate with audiences.