Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.
Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.
We create a carefully edited range of high-performance makeup products that are powerful,versatileand easy to use, designed to fitseamlesslyinto everyday life and routines.
Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.
We live by our values of Respect, Inspire and Own It, Together, andwe’rebuilding an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry,honestyand communitywith the ambition and backing to scale globally.
ABOUT THE JOB
We are looking for a passionate, organised and intuitive Brand Marketing Executive to join our growing, dynamic brand. In this role, you will be a key player in the planning and execution of our 360° marketing campaigns, keeping VIEVE’s marketing moving on time, on brand and on budget.
As our Brand Marketing Executive, you will report to the Senior Brand & Campaign Manager and work alongside cross-functional teams to bring campaigns to life, from initial concept through to execution and post-campaign analysis. You’ll contribute across multiple touchpoints, including product launches, community, shoots, PR and physical activations, ensuring consistency, attention to detail and impact throughout.
The ideal candidate will have a deep understanding of the beauty market, a sharp eye for detail and a passion for turning insight into action. You’ll know how to translate market, product and performance insights into recommendations that help shape our strategy and brand positioning, helping VIEVE show up consistently and brilliantly for our global community of existing and prospective customers.
KEY RESPONSIBILITIES
- Campaign Planning & Execution: Support the Senior Brand & Campaign Manager in bringing our campaigns, brand moments and storytelling to life, from planning through to execution across owned and partner channels. Build and maintain the campaign bibles, trackers and timelines that keep every campaign on course.
- Cross-Channel Collaboration: Work with channel owners to keep campaigns moving cross-functionally, with ClickUp kept up to date well in advance.
- Analyse Performance: Build reporting templates, track results against objectives and complete post-campaign analysis for every campaign and activation. Share key insights with the wider business in line with our OKRs.
- Drive Awareness & Acquisition: Alongside the Senior Brand & Campaign Manager, develop and implement initiatives that grow brand awareness, recruit new customers and achieve sales targets.
- Be the Product Marketing Expert: Know the VIEVE portfolio inside out and own pricing intelligence, including competitor and international pricing.
- Conduct Market Research: Analyse competitors, pricing and consumer trends, using customer data, social listening and feedback to refine messaging and spot new opportunities.
- Coordinate Shoots: Work with the Creative team to assist with photoshoot logistics and the management of shoot budgets.
- Brief Asset Requirements: Turn channel owners’ requests into clear, shot-by-shot shoot briefs for the Creative team, each with a defined objective, references and deliverables.
- Manage Asset Usage Rights: Maintain a log of all assets and usage expiry dates. Negotiating and extending usage rights where needed.
- Champion Community & UGC: Work with the Community Executive to build relationships with creators and write UGC briefs that deliver on brand and campaign objectives.
- VIEVE Pro and Community Events: Assist the Community Executive develop the VIEVE Pro programme and support community events and new store openings.
WHAT WE ARE LOOKING FOR
- Previous experience in a brand, campaign or marketing role, preferably in the beauty industry.
- Experience supporting 360° campaigns across various touchpoints - digital, retail, email, social and PR.
- Strong project management skills, with experience building trackers, timelines and campaign documents.
- Confident with data and reporting, able to turn performance insights into clear recommendations.
- Familiarity with project management tools such as ClickUp and creator platforms such as LTK and ShopMy is a bonus.
ABOUT YOU
- Strong communication and collaboration skills, with a customer‑centric mindset
- A keen eye for detail, accuracy and organisation, with the ability to juggle multiple projects and keep focus on the end goal
- Creative and curious, with a strong awareness of modern culture, beauty trends and the competitive landscape
- Highly organised, able to prioritise workload and manage multiple complex projects simultaneously
- Proactive, adaptable, and solutions‑oriented
- Commercially minded with a willingness to learn and continuously improve
- Comfortable working at pace in a high‑growth, evolving environment
- Passionate about beauty and excited to contribute to a scaling brand
- Available to commute to central London
WHAT VIEVE OFFERS YOU
- Work Life Balance – hybrid working, enhanced family leave and sick pay, 25 days holiday plus bank holidays and your birthday off
- A Great Team – we pride ourselves on a friendly, collaborative culture with regular social opportunities .
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
- Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)
- Exciting opportunities - real scope for growth and development as part of a rapidly scaling brand
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives.We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.
If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities, throughout the recruitment process, please state that in your application.
Initial Meeting – with HR
(from 2 weeks of successful submission)
First Stage Interview– with Senior Brand & Campaign Manager
(from 1 week – 10 days from HR meeting)
Virtual
Initial Interview about your experience and relevancy to the role
Answering initial questions on the role
If successful to the next round, a small task will be set.
Second Stage – with Senior Brand & Campaign Manager and Head of Marketing
(from 1 week – 10 days from first interview, based on availability)
Presentation of small task
Q&A based on the task
Further Q&A on the role
From four weeks from first stage interview
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Brand Marketing Executive employer: VIEVE
VIEVE is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a strong focus on employee growth, we offer exciting opportunities for professional development within a rapidly scaling beauty brand, alongside competitive benefits such as hybrid working, generous holiday allowances, and a supportive team environment. Join us in our stunning South Glasgow office and be part of a community that values artistry, honesty, and the positive impact of beauty on self-expression.
