Digital Marketing Specialist

About Carrier

Carrier Global Corporation, a global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting‑edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure the safe transport of food, life‑saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world‑class, inclusive workforce that puts the customer at the center of everything we do.

Role: Digital Marketing Specialist

Location: Telford, on site

Contract: Perm, full.

Job Description

• Drive and execute end‑to‑end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
• Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
• Manage digital ecosystem including email marketing, e‑commerce, online advertising, SEO/SEM, website strategy, and web analytics
• Plan, execute, and optimize multi‑channel digital campaigns to support business growth
• Develop, maintain, and optimize e‑commerce product content, ensuring consistency and best practices across platforms
• Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
• Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
• Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
• Plan and manage media and advertising strategies, staying up to date with market trends and innovations
• Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
• Build, maintain, and optimize website performance, ensuring functionality and user experience
• Collaborate with cross‑functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives
• Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement
• Manage digital marketing budgets and ensure effective allocation of resources

Requirements

• University degree or equivalent experience in Marketing, Digital Marketing, or related field
• Minimum of 3 years of experience in digital marketing or a related role
• Strong knowledge of digital marketing channels: email, e‑commerce, SEO/SEM, paid media, and web analytics
• Experience with marketing automation tools and CRM systems
• Understanding of website management, basic HTML/CSS, and digital technologies
• Strong analytical skills with the ability to interpret data and optimize performance
• Excellent communication and stakeholder management skills
• Ability to work independently and manage multiple priorities
• Proactive, detail‑oriented, and comfortable working in a fast‑paced environment

What We Offer

• Base salary + bonus
• Pension scheme
• 25 days of holiday + bank holidays
• Private medical care
• Life Insurance

Pay Range

The annual salary for this position is between £34,500.00‑£69,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.

Benefits

We offer a competitive total rewards package that may include other benefits and well‑being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.

Equal Treatment and Non‑Discrimination

Carrier is committed to equal treatment and non‑discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class.