At a Glance
- Tasks: Lead and deliver innovative marketing strategies for pensions and employee benefit trusts.
- Company: Join Vidett, a forward-thinking company in the financial services sector.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to coach junior team members and enhance your leadership skills.
- Why this job: Make a real impact in a growing company while developing your marketing expertise.
- Qualifications: Proven B2B marketing experience, especially in pensions and financial services.
The predicted salary is between 60000 - 80000 £ per year.
This role is to lead delivery of Vidett’s marketing strategy for pensions and employee benefit trust services, ensuring integration with sales activity to deliver agreed targets in support of Vidett’s growth plan. The role involves leadership and oversight but also requires hands-on delivery of a range of marketing activity.
Key responsibilities
- Help develop and be responsible for delivery of the marketing strategy in support of Vidett’s business plan across all core pension and employee benefit trust services (trusteeship and pensions governance) and routes to market.
- Work closely with BD, product and service line leads to ensure marketing activity is integrated and aligned with the sales plan for product/service lines across the business and messages for each are clear, agreed and understood.
- Plan, execute and report progress on marketing activities to CMO and Vidett Senior Leadership and Board to ensure they are provided with relevant and timely information.
- Act as role model within the marketing team, be a positive influence and share ideas and experience, particularly across digital marketing including video.
- Ensure the multi-channel marketing and PR strategy and delivery plan are aligned as far as possible to deliver sales leads from direct prospects and support referrals from introducers.
- Lead and improve the use of platforms (including our website, HubSpot and LinkedIn) and the data collected via them to capture new leads and valuable insights to support sales.
- Work closely with CMO and CCO to ensure articulation of Vidett’s brand, image, core service offerings and messaging is consistent across all marketing material, both internally and externally.
- Act as ambassador for the business internally and externally, demonstrating sound pensions knowledge, attending industry events and conferences.
- Help co-ordinate and coach Vidett speakers for industry and our own events.
- Maintain costs within budget and ensure all spend achieves the best return or impact as possible.
- Assist in the management of the marketing team helping them to deliver marketing teams objectives.
- Coach and develop more junior members of the marketing team to increase their knowledge, skills and capability.
- Support the BD team by engaging with the tender response process to ensure proposals, tenders, presentation, placemats etc consistently and effectively present Vidett’s brand, services and messaging.
- Increase new business conversion rates by sharing expertise in proposal and pitch preparation.
- Ensure Vidett’s CRM database is used effectively to support and deliver marketing activities and related management information.
Knowledge & experience
- Proven record in delivering effective multi-channel marketing in a B2B pensions, financial services or professional services market.
- Extensive experience of digital marketing including video, web and B2B social platforms.
- Detailed understanding of SEO, AEO, GEO and AIO and how these feed into effective website content and design.
- Extensive experience formulating and writing proposals and preparing pitches.
- Strong understanding of the UK trust and workplace pensions market.
Head of Marketing -Pensions & Employee Benefit Trusts in Reading employer: Vidett Limited
At Vidett, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of Marketing for Pensions & Employee Benefit Trusts, you will have the opportunity to lead a dynamic team while benefiting from our commitment to employee growth through coaching and development initiatives. Located in a vibrant area, we offer a supportive environment where your contributions directly impact our growth strategy, alongside competitive benefits and a focus on work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing -Pensions & Employee Benefit Trusts in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vidett Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vidett Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vidett Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vidett Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing -Pensions & Employee Benefit Trusts in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vidett Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vidett Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vidett Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vidett Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vidett Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vidett Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
