At a Glance
- Tasks: Lead and evolve global content and brand strategy while driving impactful initiatives.
- Company: Join Videojet, a leader in product identification, making a difference worldwide.
- Benefits: Enjoy flexible hours, health benefits, and career development opportunities.
- Why this job: Make a real impact on global branding and content strategies.
- Qualifications: 5+ years in content strategy or digital marketing; strong leadership skills required.
- Other info: Work remotely or hybrid with a dynamic team focused on innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Why You'll Love This Role
- Doing meaningful work that makes an everyday impact on the world around you.
- Growing your expertise and expanding your skillset with every project.
- Owning your ambition and fueling your career growth.
About Videojet
It's all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this weekâafter all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet's technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.
As part of the Videojet team and the broader Veralto network, you'll work with products that make an everyday impact on the world around youâand along the way, you'll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.
We Offer
- Flexible working hours
- Professional onboarding and training options
- Powerful team looking forward to working with you
- Career coaching and development opportunities
- Health benefits
Job Overview
Reporting to the Director, Content & Brand, the Content & Brand Strategy Manager owns and evolves Videojet's global content and brand strategy end-to-end. This is a highly visible role responsible for shaping direction, setting standards, and driving ways of working across content, brand, design, and videoâwhile staying closely connected to execution to ensure quality, consistency, and measurable impact. You will lead a global team of content, social media, and design professionals and partner closely with regional marketing, product marketing, digital, and communications teams to ensure content and brand initiatives directly support awareness, engagement, and business growth. The role works across global stakeholders and time zones and requires a leader who can combine strategic thinking with handsâon execution, strong creative judgement, and the ability to drive alignment across functions. This role can be remote or hybrid, ideally based near a Videojet corporate office in the UK (Nottingham preferred) or Wood Dale, IL, with flexible working options.
Typical Day
- Owning and evolving the global content and brand strategy, including priorities, standards, and governance.
- Leading crossâfunctional initiatives from strategy definition through execution, rollout, and measurement.
- Setting creative direction and overseeing design and video output to ensure highâquality, onâbrand, scalable delivery.
- Developing and activating global thought leadership programs that strengthen credibility and market presence.
- Partnering with digital and regional teams to drive performance across SEO, channels, and the full marketing funnel.
- Embedding AIâenabled tools and workflows into content creation, optimisation, and insight generation to improve efficiency and quality.
Essential Requirements
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- 5+ years of experience in content strategy, brand management, or digital marketing within a global or multiâregion environment.
- Demonstrated experience developing and delivering global content or brand strategies from concept to execution.
- Experience leading or managing creative capabilities, including content, design, and/or video teams.
- Strong understanding of digital marketing performance, including SEO, content optimisation, analytics, and channel performance.
- Handsâon experience using AI tools to enhance marketing workflows, content development, or insight generation.
- Experience working crossâfunctionally in a global organisation and influencing stakeholders across teams and regions.
What Will Help You Succeed
- You are a thought leader who brings a clear point of view and uses insight, data, and experience to shape strategy.
- You are comfortable challenging the status quo, asking better questions, and proposing new approaches when something isn't working.
- You think creatively about customer and audience experience, translating customer needs and behaviours into compelling content and brand moments.
- You bring strong customer understanding and curiosity, with a genuine interest in how customers discover, evaluate, and engage with brands.
- You are proactive and outcomeâfocused, following through on ideas and initiatives from concept to delivery.
- You work autonomously and confidently, able to prioritise, make decisions, and move work forward without close supervision.
- You are a paceâsetter, balancing quality and speed while helping others move with clarity and momentum.
Company Overview
Videojet is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resourcesâ˘âand building rewarding careers along the way.
Commitment to Diversity
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Content & Brand Strategy Manager in Nottingham employer: Videojet Technologies
Contact Detail:
Videojet Technologies Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Content & Brand Strategy Manager in Nottingham
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them youâre not just another candidate; youâre genuinely interested in making an impact at Videojet!
â¨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. Highlight your experience in content strategy and brand management to stand out.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre serious about joining the Videojet team.
We think you need these skills to ace Content & Brand Strategy Manager in Nottingham
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about content and brand strategy, so share your thoughts on what excites you about this position at Videojet.
Tailor Your Experience: Make sure to highlight your relevant experience in content strategy and brand management. Weâre looking for someone who can connect their past roles to the responsibilities of this job, so donât hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, we want to understand your skills and experiences without wading through fluff!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Videojet Technologies
â¨Know Your Stuff
Before the interview, dive deep into Videojet's products and their impact on various industries. Familiarise yourself with their content and brand strategy, and think about how your experience aligns with their goals. This will show that you're genuinely interested and prepared.
â¨Showcase Your Leadership Skills
As a Content & Brand Strategy Manager, you'll be leading a team. Be ready to discuss your previous leadership experiences, particularly in managing creative teams. Share specific examples of how you've driven alignment across functions and achieved measurable results.
â¨Be Data-Driven
Videojet values insight and data in shaping strategies. Prepare to discuss how you've used analytics to inform your content strategies or marketing decisions. Bring examples of how you've improved performance through SEO or other digital marketing techniques.
â¨Embrace Creativity and Innovation
This role requires a blend of strategic thinking and hands-on execution. Be ready to share innovative ideas you've implemented in past roles, especially those that challenged the status quo. Highlight your experience with AI tools in content creation to demonstrate your forward-thinking approach.