Regional Sales Director, Europe in Bury St Edmunds

Videndum is an international group principally serving customers in the "image capture and content creation" market. Videndum manufactures and distributes technically advanced products which give broadcasters, film studios, video production companies and independent content creators total confidence in the production equipment they depend upon to capture and share world class footage. Our people are key to our future, and they are our number one priority. They make the difference not only by what they do, but by how they do it.

Role Summary

The Director of Sales is responsible for providing strategic leadership and direction in growing Videndum Production Imaging revenue through acquisition of new accounts and current end user customers in Broadcast and Media Production, and new B2B growth markets. This role is ideally suited for someone with experience in the broadcast and media production market with knowledge of the equipment and eco-systems found in the broadcast and media production environment. However, it is also suitable for someone with relevant B2B experience looking to transition into the broadcast and media production industry.

The role involves working with some of the best-recognised industry brands, working for a company that was integral to the development of broadcast television and media production. Existing relationships are an advantage, but ability to network at a senior level is more important. The Director of Sales will identify strategic growth opportunities in the marketplace, provide direction and insight on key macro-trends in the market. The Director of Sales will develop strong relationships internally and externally, increasing Videndum’s overall customer base.

This role combines sales leadership, product knowledge and operational skills to execute and exceed the agreed sales revenue and profit targets for Videndum within the defined territory and/or account base. We are looking for someone who is strategic, data driven and comfortable being technical with end customers. Existing knowledge of our products is advantageous but not critical, however you must be self‑motivated, and have a willingness to learn and seek out information. The role is home office based, with 50% of time spent with customers in your region. There will be trips to regional offices for product training and internal company meetings. Being based near major broadcast and media production hubs will be an advantage.

Work Location: UK Remote – Full time.

Your day-to-day might include:

• Develop, deliver, and direct the sales plan, aligned with product management, marketing and technical support for the Videndum portfolio of products and services.
• Manage the sales team to drive business growth across all customer segments and share responsibility with the technical support team for improving strategy and customer experience.
• Lead and mentor the sales teams to grow their abilities by providing guidance, advice, feedback, and support.
• Perform detailed evaluation of customer business environment, including customer needs, capabilities, and competitive realities to identify unique business opportunities.
• Drive new strategic customer acquisition initiatives, working with technical support and product management, to improve customer acquisition and retention in the broadcast, media production and new markets.
• Maintain and expand relationships with strategically important customers at a senior level.
• Assist the sales team to create and deliver proposals to key stakeholders, influencers, and customers to position the Videndum value proposition.
• Engage in the consultative selling of the Videndum portfolio offering that contribute to the growth and profitability of the business.
• Ensuring the region operates with the Videndum Mindset, Code of Conduct, DOA and Governance as well as Company and regional laws.
• Be responsible for the Health and Safety of employees, suppliers, visitors in the region and in line with Videndum policies.

Accountabilities and Responsibilities

• Develop the sales of Videndum products with a focus on broadcast, associated segments and new B2B segments as required.
• Implement the sales strategy in the defined customer base/territory.
• Oversee the day-to-day work of the incumbents’ direct reports.
• Ensure that the sales team are creating and regularly updating sales opportunities using the tools and customer relationship management provided by the company for this purpose.
• Provide accurate timelines and forecasts on pipeline and sales activities to achieve financial targets.
• Coordinate the involvement of company personnel, including support, service, and management resources, to meet strategic account performance objectives and customers’ expectations.
• Supporting Senior Leadership Team in defining the strategic midrange (1-2 years) performance outlook.
• Regular, pro‑active personal communication with key stakeholders within the defined customer base/territory.
• Regular prospecting for Videndum sales opportunities within the defined customer base and/or territory.
• Providing voice‑of‑customer to the organisation in an organised manner, primarily through active participation in the scheduled product roadmap planning and product development gate‑review process.
• Participation in trade shows, client conferences, and other appropriate events.
• Understanding of and ability to access Videndum systems and resources to progress the go-to‑market process.
• Participation in and provision of voice‑of‑customer feedback, as requested, to sales readiness in the gate‑review process for Videndum products applicable to the defined customer base/territory.
• Provide product management with market requirements and opportunities.
• Joining and contributing to appropriate professional bodies, organisations, and events to ensure that Videndum products and services are represented in a professional manner.

Our Benefits

• Competitive Pay
• Salary Sacrifice Pension
• 25 Days Holidays + Bank Holidays
• Flexible Working Hours
• Enhanced Maternity and Paternity Benefits
• Employees Sharesave Scheme
• Volunteering Opportunities
• Fund Raising Events with our ESG programme - Action4Good
• Private Medical Insurance
• Life Assurance
• Free On‑Site Parking and EV Charging
• And lots more!

Our goal is to create a gender and culturally diverse workforce as we believe this is critical to our success. We are committed to attracting, developing, growing and retaining a diverse workforce. Talk to us about your flexible working aspirations - we're open to flexible hours to fit around family commitments.

What We’re Looking For

• Highly results and performance driven, with a track record of achieving targets and objectives
• Excellent time management and organisational skills
• Self‑starter and capable of working independently
• Strong presentation and communication skills
• Ability to network and build relationships at senior levels within a customer account
• B2B sales management experience
• Proficient with MS Office and customer relationship management systems such as Salesforce
• Fluent in English and used to working comfortably in an English‑speaking organisation

Nice to Have

• Knowledge/Relationships with existing Videndum routes to market
• Understanding of existing Videndum brands and product portfolio
• Experience working for a manufacturer of technical equipment
• Other languages
• Understanding of the broadcast, media production and Professional Video markets
• Experience of working in or with channel partners or system integrators

Education and Qualifications

• Degree Level education (but not essential)

Videndum Mindset

Our commitment is founded on a set of core values that form the Videndum Mindset: Exceptional Product Performance, Customer Focus, Leading a Fast Changing Market, Global Capability, Transparency, Integrity and Respect, Environmental Consciousness.

Health and Safety

Health and Safety is at the forefront of everything we do at Videndum. All employees are expected to take care for their own health and safety and that of others who may be affected by their acts or omissions in accordance with the Company health and safety policy by using correct tools, processes and Personal protective equipment and not perform any function unless appropriately trained and authorized. Our approach to diversity follows a strict policy of sourcing the best person for the role irrespective of race, gender, age, religion, sexual preference, or disability. Our Code of Conduct sets out an express prohibition on discrimination of any kind.