Head of Influencer in London

VidaCorp is seeking a Head of Influencer to lead MCoBeauty's influencer, creator, and talent strategy across the UK and Europe.

About VidaCorp

Join Australia’s largest independent health, wellness, and beauty powerhouse! Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands. VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally. As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets. Be part of our exciting growth journey and shape the future of global health, wellness, and beauty.

About the role

This role owns the development and execution of influencer and advocacy programmes that drive brand awareness, cultural relevance, and commercial impact across key markets. Working closely with Marketing, Social, PR, eCommerce, and Commercial teams, the Head of Influencer will ensure creator activity is fully integrated into broader campaigns and retail priorities. This is a senior, hands-on leadership role, suited to someone who understands how to build and scale influencer ecosystems – from always-on seeding through to large-scale campaigns, ambassador programmes, and social commerce. The role will play a critical part in establishing MCoBeauty as a creator-led beauty brand across Europe. The role will be based in London with regular collaboration across European markets.

Role & Responsibilities

• Define and lead the influencer and creator strategy across the UK and Europe, aligned to brand and commercial objectives.
• Develop scalable frameworks across paid, organic, gifting, seeding, and ambassador programmes.
• Identify priority platforms, creator segments, and market-specific opportunities to drive growth.
• Lead end-to-end influencer campaigns, from concept and briefing through to execution and optimisation.
• Ensure influencer activity supports product launches, retail moments, and broader brand campaigns.
• Own relationships with creators, talent agencies, and influencer partners across key markets.
• Drive direct collaboration with retail partners to support and elevate their influencer and creator agendas.
• Manage influencer, talent, and creator agencies, ensuring delivery against briefs, timelines, budgets, and performance expectations.
• Define KPIs and performance frameworks, tracking ROI, engagement, and commercial impact.
• Use insights and data to optimise influencer investment and inform future strategy.
• Build and lead a high-performing influencer and advocacy team, developing capability and best practices.
• Partner closely with Social, Marketing, PR, eCommerce, and Commercial teams to deliver integrated campaigns.
• Stay close to cultural and platform trends, ensuring MCoBeauty remains relevant and ahead of the market.

Skills & Experience

• Proven experience leading influencer, creator, or earned marketing strategies within beauty, FMCG, or consumer brands.
• Strong understanding of the UK and European influencer and talent landscape.
• Demonstrated success delivering large-scale influencer campaigns and measurable commercial impact.
• Strong commercial acumen, with the ability to link influencer activity to brand growth and retail performance.
• Experience managing agencies, negotiating partnerships, and working with talent at scale.
• Experience working cross-functionally across marketing, social, PR, and commercial teams.
• Strong leadership and team development experience.
• Highly organised, with the ability to manage multiple markets and priorities in a fast-paced environment.
• Confident communicator with strong stakeholder management and influencing skills.
• Deep understanding of social platforms, trends, and creator-led content.

Benefits & Perks

We offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you’ll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.

• Competitive salary, bonus, pension
• A values-driven business fostering a supportive and friendly team culture
• The ability to work autonomously, empowering you to drive your own success
• Opportunities to grow your career globally across all divisions within DBG Health – including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services – offer exciting prospects for advancing in their expanding markets.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.