Digital Paid Media Manager

VidaCorp is seeking an experienced Digital Paid Media Manager to drive MCoBeauty's paid media strategy and performance.

08th September, 2026

Join Australia's largest independent health, wellness and beauty powerhouse!

As part of DBG Health, headquartered in Australia, we're driven by a mission to deliver affordable and innovative solutions that enhance the wellbeing of millions of customers. With more than 1,500 dedicated professionals, we are leaders across pharmaceuticals, consumer goods, beauty, health and wellness, supported by a portfolio of trusted and market-leading brands.

Our Beauty division is home to leading brands including MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills and PONi Cosmetics, offering high-quality, accessible products that resonate with consumers both locally and internationally.

MCoBeauty's expansion into the European market represents an important milestone in DBG Health's international growth strategy. Renowned for its innovative, high-quality cosmetics and exceptional value, the brand continues to bring accessible beauty solutions to consumers across Europe. This achievement reflects our ambition to expand our global footprint and deliver industry-leading health and beauty brands to new markets around the world.

Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we'll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.

About the role

VidaCorp is seeking an experienced Digital Paid Media Manager to lead MCoBeauty’s paid media strategy and performance across the UK and Europe.

This role will own the planning, buying and optimisation of paid media campaigns across social, search and other digital channels, driving traffic, customer acquisition, engagement and sales. Working closely with Brand, Social, Influencer, eCommerce and Creative teams, the Digital Paid Media Manager will ensure campaigns are commercially effective, creatively engaging and aligned with wider brand objectives.

This is a hands-on, data-driven role suited to an experienced digital marketer who thrives in a fast-paced environment and knows how to turn performance insights into measurable growth.

The role will be based in London and the candidate must have the right to work in the UK.

Role & Responsibilities

• Develop and execute paid media strategies across social, search and other digital channels.
• Lead campaign planning, media buying, activation and ongoing optimisation across platforms including Meta, TikTok, YouTube, Snapchat and Pinterest.
• Optimise campaigns to drive traffic, conversions, customer acquisition and return on investment.
• Oversee end-to-end campaign delivery, ensuring activity is launched accurately, on time and in line with brand and commercial objectives.
• Manage paid media budgets effectively, ensuring performance aligns with ROAS and wider commercial targets.
• Monitor campaign performance and provide weekly and monthly reporting on key metrics, trends and opportunities.
• Use data and performance insights to recommend and implement continuous improvements.
• Define paid media creative requirements, including formats, platform specifications and usage needs.
• Work closely with internal Creative teams and UGC agencies to brief, evaluate and optimise campaign assets.
• Collaborate with Brand, Social, Influencer and eCommerce teams to ensure an integrated approach across channels.
• Manage relationships with external agencies, platform partners and other digital suppliers.
• Stay ahead of emerging platforms, industry developments and paid media best practices.

Skills & Experience

• At least five years’ experience in digital marketing, paid media, eCommerce or performance marketing.
• Experience within beauty, retail, FMCG or another fast-paced consumer brand is highly desirable.
• Strong hands-on knowledge of Meta Ads and TikTok, with experience across channels such as YouTube, Snapchat and Pinterest.
• Experience developing, executing and optimising multi-channel paid media campaigns.
• Strong understanding of performance metrics, attribution, conversion and ROAS.
• Highly analytical, with the ability to translate data into clear insights and actions.
• Experience managing significant media budgets and external agency or platform relationships.
• Strong creative judgement and an understanding of effective paid media content.
• Clear communicator with strong cross-functional stakeholder management skills.
• Comfortable working autonomously in a fast-paced, high-growth environment.

Benefits & Perks

We offer more than just a job, we offer a dynamic and supportive environment where you can make a real impact. As part of our team, you’ll have the opportunity to work alongside industry leaders, drive meaningful growth and develop both personally and professionally.

• Competitive salary, bonus and pension.
• A values-driven business with a supportive and friendly team culture.
• The autonomy and ownership to drive your own success.
• A beautiful new office in the City of London, with incredible amenities including wellbeing facilities, fitness offerings and cinema screenings.
• Opportunities to grow your career globally across DBG Health’s divisions, including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.