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- Tasks: Lead sales and marketing strategy for a top beauty brand in the UK.
- Company: Join Vida Glow, a leading ingestible beauty brand with global recognition.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of beauty and wellness while driving brand success.
- Qualifications: 10+ years in sales and marketing, preferably in beauty or wellness.
- Other info: Collaborative culture with a focus on innovation and growth.
The predicted salary is between 80000 - 100000 £ per year.
Location: London, United Kingdom
Reports to: Global Commercial & Marketing Director
Direct Reports: 1 (Account Manager)
About Vida Glow
Vida Glow is a leading ingestible beauty brand built on the belief that beauty begins from within. Known globally for our clinically proven marine collagen and science-backed formulations, Vida Glow is distributed across premium retailers, professional clinics, spas, and luxury department stores worldwide. As we continue to expand our presence in the UK and European markets, we are looking for an experienced Head of Sales & Marketing to drive brand growth, commercial performance, and retail partnerships across the region.
The Role
The Head of Sales & Marketing – UK will lead the commercial and brand strategy for Vida Glow across the UK market. This role requires a rare hybrid profile: a commercially driven sales leader who also has a strong understanding of brand marketing and premium retail activation. You will be responsible for managing key retail partnerships (including Boots and other premium beauty retailers), driving revenue growth, executing marketing activations, and ensuring Vida Glow’s brand presence continues to strengthen across the UK market. You will play a pivotal role in localising the global brand strategy to the UK, working directly with UK agencies to bring the plans to life and ensuring it’s relevancy to the UK consumer & competitive landscape. Reporting to the Global Commercial & Marketing Director, you will work cross-functionally with global teams while leading local market execution and managing one UK-based account management team member.
Key Responsibilities
- Commercial & Sales Leadership
- Own and deliver the UK sales strategy across retail, e-commerce, and professional channels.
- Manage and grow key accounts including Boots and other premium retail partners.
- Develop and execute Joint Business Plans (JBPs) with key retailers to drive sustainable growth.
- Identify new distribution opportunities within premium beauty, wellness, and professional channels.
- Forecast revenue, manage budgets, and deliver against sales and growth & profitability targets.
- Monitor market trends, competitive activity, and category developments to identify growth opportunities.
- Lead the UK marketing strategy in alignment with global brand positioning.
- Drive impactful retail marketing activations across Boots and other key accounts.
- Partner with the global marketing team to localise campaigns, launches, and brand initiatives for the UK market.
- Manage in-store visibility including merchandising, retail activations, sampling and promotional activity.
- Work closely with retailers on co-funded marketing initiatives and media partnerships.
- Lead management of UK media & PR agencies to unlock plans.
- Lead the execution of new product launches in the UK market, ensuring strong retail rollout and marketing support.
- Identify opportunities to expand category presence across ingestible beauty and wellness.
- Ensure strong brand storytelling and education across retail teams and partners.
- Manage and develop the UK Account Manager, supporting account growth and operational excellence.
- Foster a high-performance culture focused on commercial growth and strong retailer relationships.
- Work closely with global teams across marketing, operations, finance, and supply chain.
- Ensure seamless execution of retail launches, inventory planning, and commercial initiatives.
- Support European expansion of Vida Glow across identified markets.
Experience & Skills
Required
- 10+ years’ experience across sales and marketing within beauty, wellness, or premium consumer brands with a minimum of 4 years across brand marketing.
- Strong experience managing major UK retail accounts (Boots experience highly preferred).
- Proven track record of delivering commercial growth within premium retail environments.
- Experience executing retail marketing activations and joint business plans.
- Strong understanding of the UK beauty and wellness market.
- Demonstrated leadership experience managing teams.
- Strong commercial capability with managing end to end country P&L for brand.
Preferred
- Experience working with premium beauty, ingestible beauty, supplements, or wellness brands.
- Background in both brand marketing and commercial sales roles in FMCG or Beauty Industry.
- Experience working within high-growth or founder-led brands.
Personal Attributes
- Entrepreneurial mindset with a hands-on approach to growth.
- Strong commercial instincts combined with brand sensibility.
- Excellent relationship builder with retail partners.
- Highly organised with the ability to balance strategy and execution.
- Passion for beauty, wellness, and emerging health trends.
- Highly collaborative, ability to work with multiple markets.
Why Join Vida Glow
- Join one of the leading ingestible beauty brands globally.
- Work with a fast-growing, innovation-led brand.
- Opportunity to shape and scale the UK market strategy.
- Collaborative and entrepreneurial company culture.
Head of Sales & Marketing UK in City of London employer: VIDA GLOW
Contact Detail:
VIDA GLOW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing UK in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and wellness industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience with retail partnerships and brand marketing. Share specific examples of how you've driven growth in previous roles – numbers speak volumes!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand Vida Glow’s products and their unique selling points. This will help you tailor your answers and show that you’re genuinely interested in the role and the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Vida Glow. Let’s make your dream job a reality!
We think you need these skills to ace Head of Sales & Marketing UK in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Sales & Marketing role. Highlight your experience in managing retail accounts and executing marketing strategies, especially in the beauty and wellness sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty and wellness, and how your entrepreneurial mindset can drive growth for Vida Glow in the UK market.
Showcase Your Achievements: Quantify your successes! Whether it's revenue growth or successful product launches, we want to see how you've made an impact in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the Vida Glow team!
How to prepare for a job interview at VIDA GLOW
✨Know Your Numbers
As a Head of Sales & Marketing, you'll need to demonstrate your understanding of sales metrics and growth strategies. Be prepared to discuss specific figures from your previous roles, such as revenue growth percentages or successful joint business plans you've executed with major retailers like Boots.
✨Showcase Your Brand Savvy
This role requires a strong grasp of brand marketing. Bring examples of past marketing campaigns you've led, especially those that involved localising global strategies for the UK market. Highlight how you adapted messaging to resonate with UK consumers.
✨Demonstrate Leadership Skills
You'll be managing an Account Manager, so it's crucial to showcase your leadership experience. Prepare to discuss how you've developed teams in the past, fostered a high-performance culture, and built strong relationships with retail partners.
✨Stay Ahead of Market Trends
The beauty and wellness market is ever-evolving. Research current trends and competitive activities in the UK market before your interview. Be ready to share insights on how these trends could impact Vida Glow's strategy and what opportunities you see for growth.