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- Tasks: Lead sales and marketing strategies for a premium beauty brand in the UK.
- Company: Join Vida Glow, a global leader in ingestible beauty products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact in a fast-growing, innovative beauty brand.
- Qualifications: 10+ years in sales and marketing, preferably in beauty or wellness.
- Other info: Collaborative culture with a focus on commercial growth and strong retailer relationships.
The predicted salary is between 70000 - 90000 £ per year.
Location: London, United Kingdom
Reports to: Global Commercial & Marketing Director
Direct Reports: 1 (Account Manager)
Vida Glow is a leading ingestible beauty brand built on the belief that beauty begins from within. Known globally for our clinically proven marine collagen and science-backed formulations, Vida Glow is distributed across premium retailers, professional clinics, spas, and luxury department stores worldwide.
As we continue to expand our presence in the UK and European markets, we are looking for an experienced Head of Sales & Marketing to drive brand growth, commercial performance, and retail partnerships across the region.
The Head of Sales & Marketing – UK will lead the commercial and brand strategy for Vida Glow across the UK market. This role requires a rare hybrid profile: a commercially driven sales leader who also has a strong understanding of brand marketing and premium retail activation.
You will be responsible for managing key retail partnerships (including Boots and other premium beauty retailers), driving revenue growth, executing marketing activations, and ensuring Vida Glow’s brand presence continues to strengthen across the UK market. You will play a pivotal role in localising the global brand strategy to the UK, working directly with UK agencies to bring the plans to life and ensuring it’s relevancy to the UK consumer & competitive landscape.
Reporting to the Global Commercial & Marketing Director, you will work cross-functionally with global teams while leading local market execution and managing one UK-based account management team member.
Commercial & Sales Leadership- Own and deliver the UK sales strategy across retail, e-commerce, and professional channels.
- Manage and grow key accounts including Boots and other premium retail partners.
- Forecast revenue, manage budgets, and deliver against sales and growth & profitability targets.
- Monitor market trends, competitive activity, and category developments to identify growth opportunities.
- Lead the UK marketing strategy in alignment with global brand positioning.
- Drive impactful retail marketing activations across Boots and other key accounts.
- Partner with the global marketing team to localise campaigns, launches, and brand initiatives for the UK market.
- Manage in-store visibility including merchandising, retail activations, sampling and promotional activity.
- Work closely with retailers on co-funded marketing initiatives and media partnerships.
- Lead management of UK media & PR agencies to unlock plans.
- Lead the execution of new product launches in the UK market, ensuring strong retail rollout and marketing support.
- Ensure strong brand storytelling and education across retail teams and partners.
- Manage and develop the UK Account Manager, supporting account growth and operational excellence.
- Foster a high-performance culture focused on commercial growth and strong retailer relationships.
- Work closely with global teams across marketing, operations, finance, and supply chain.
- Ensure seamless execution of retail launches, inventory planning, and commercial initiatives.
- Support European expansion of Vida Glow across identified markets.
10+ years’ experience across sales and marketing within beauty, wellness, or premium consumer brands with a minimum of 4 years across brand marketing.
Strong experience managing major UK retail accounts (Boots experience highly preferred).
Proven track record of delivering commercial growth within premium retail environments.
Experience executing retail marketing activations and joint business plans.
Strong commercial capability with managing end to end country P&L for brand.
Experience working with premium beauty, ingestible beauty, supplements, or wellness brands.
Background in both brand marketing and commercial sales roles in FMCG or Beauty Industry.
Experience working within high-growth or founder-led brands.
Strong commercial instincts combined with brand sensibility.
Excellent relationship builder with retail partners.
Join one of the leading ingestible beauty brands globally. Work with a fast-growing, innovation-led brand. Collaborative and entrepreneurial company culture.
Head of Marketing and Online Sales in City of London employer: VIDA GLOW
Contact Detail:
VIDA GLOW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Online Sales in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and wellness industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience in managing retail accounts and executing marketing strategies. Share specific examples of how you've driven growth in previous roles to really impress them.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to show how your skills align with their needs, especially in areas like brand marketing and retail partnerships.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to keep an eye on our listings and apply directly to positions that catch your eye. It’s the best way to ensure your application gets seen by the right people!
We think you need these skills to ace Head of Marketing and Online Sales in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales & Marketing role. Highlight your experience in managing retail accounts and executing marketing strategies, especially in the beauty sector. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the beauty industry and how your skills can drive growth for Vida Glow. Be sure to mention any relevant experience with premium retailers like Boots.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to deliver commercial growth. Numbers speak volumes, so include metrics where possible to show how you've made an impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Vida Glow. Don’t miss out!
How to prepare for a job interview at VIDA GLOW
✨Know Your Brand Inside Out
Before the interview, dive deep into Vida Glow's brand values, products, and market positioning. Understand their unique selling points, especially in the beauty and wellness sectors. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their growth.
✨Showcase Your Retail Experience
Be prepared to discuss your previous experiences managing key retail accounts, particularly in the beauty industry. Highlight specific examples of how you've driven sales growth and executed successful marketing activations. If you have experience with Boots or similar retailers, make sure to emphasise that!
✨Demonstrate Commercial Acumen
Since this role requires strong commercial capabilities, come ready to discuss how you've managed P&L in past roles. Share insights on how you've forecasted revenue and met profitability targets. This will show that you understand the financial side of driving brand success.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with global teams and local agencies. Be ready to share examples of how you've successfully collaborated across different functions in previous roles. Highlight your ability to lead projects that require input from various stakeholders, ensuring everyone is aligned towards common goals.