At a Glance
- Tasks: Lead creative direction and content creation for VDP's social media channels.
- Company: Join one of the UK's fastest-growing lifestyle brands.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Exciting chance to grow with the brand as it expands internationally.
- Why this job: Shape a brand's identity and engage with a passionate community.
- Qualifications: 3+ years in social media, strong storytelling skills, and hands-on content creation experience.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Social & Creative Lead to own how VDP shows up across our digital channels. This is a hybrid role combining creative direction, content creation, and social growth. You'll lead the planning and manage the execution of everything that goes out across our social content pillars, while staying hands-on in creating content that drives engagement and builds community. You'll help shape the look and feel of the brand, working closely with our in-house videographer and team to turn everyday moments — matches, events, people, atmosphere — into content that captures the VDP lifestyle. This is a role for someone who doesn't just plan content, but creates it, tests it, and grows it.
KEY RESPONSIBILITIES
- Creative Direction
- Define and evolve VDP's visual identity across social platforms
- Ensure consistency in tone, style, and brand feel across all content
- Translate the VDP lifestyle (sport, social, culture) into a cohesive creative output
- Social Strategy & Growth
- Own Instagram and TikTok delivery and performance
- Develop content pillars and campaign ideas
- Stay ahead of trends, formats, and platform behaviour, drive and deliver engagement
- Continuously test, learn, and optimise for engagement and growth
- Content Creation (Hands-On)
- Plan, create, and publish engaging content (reels, posts, stories, carousels)
- Work with the videographer to brief, shape, and refine video content
- Create and edit short-form video content
- Design simple graphics and social assets
- Community & Engagement
- Manage comments, DMs, and audience interaction
- Build a strong, engaged community around the brand
- Spot and amplify user-generated content and community moments
- Performance & Insights
- Track and analyse key metrics (engagement, reach, growth)
- Use insights to inform content and strategy decisions
WHAT WE'RE LOOKING FOR
- 3+ years' experience in social media, content, or brand roles
- Proven experience growing and managing social media accounts
- A natural storyteller who can engage an audience through words, image and sound
- Strong creative eye and understanding of brand aesthetics
- Hands-on experience creating and editing content (especially short-form video)
- Deep understanding of what drives engagement on Instagram and TikTok
- All in on social — genuinely curious about what makes people tick, and always across the latest trends, formats and platform developments
- Comfortable working in a fast-paced, high-growth environment
- Self-starter mindset — proactive, ideas-led, and execution-focused
Bonus
- A passion for lifestyle brands
- Experience building or working with community-led brands
SALARY & GROWTH
Salary: £30,000–£40,000 (depending on experience). You’ll play a key role in shaping how VDP shows up as we scale from 6 to 20+ venues in the coming 9 months, a clothing and accessories line as well as international expansion, there is a clear progression into a leadership role as the team grows.
WHY JOIN VDP
- Be part of one of the UK's fastest-growing lifestyle brands
- Shape the creative direction of a brand at a pivotal growth stage
- Be a part of the journey from early stages of a high growth brand
- Work in a culture built around wellness, community, and social energy
- Opportunity to grow with the brand as we scale internationally
Social Media & Content Creative Lead in Nottingham employer: Vida Del Padel
VDP is an exceptional employer, offering a dynamic work environment where creativity and community thrive. As a key player in one of the UK's fastest-growing lifestyle brands, you'll have the opportunity to shape the brand's creative direction while enjoying a culture centred around wellness and social energy. With clear pathways for growth as the company expands internationally, this role promises meaningful engagement and professional development in a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Creative Lead in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vida Del Padel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vida Del Padel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vida Del Padel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vida Del Padel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Content Creative Lead in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vida Del Padel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vida Del Padel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vida Del Padel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vida Del Padel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vida Del Padel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vida Del Padel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
