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For Companies At a Glance
- Tasks: Lead brand strategy, campaigns, and partnerships for a fast-growing lifestyle brand.
- Company: Join VIDA DEL PADEL, a vibrant padel lifestyle brand with rapid expansion plans.
- Benefits: Competitive salary, performance bonus, and the chance to shape a brand's future.
- Other info: Work directly with founders and lead a talented team as we scale nationally.
- Why this job: Be at the forefront of brand innovation and community building in a dynamic environment.
- Qualifications: 5+ years in brand management with proven campaign leadership experience.
The predicted salary is between 50000 - 60000 £ per year.
Vida del Padel is one of the UK's fastest-growing premium padel lifestyle brands. We are not a sports club — we are a brand. Built around community, culture and connection, VDP creates design-led environments inspired by the energy and spirit of Spain, where sport meets lifestyle and people come together on and off the court.
With six venues and rapid national expansion underway, we are moving fast — beyond clubs into clothing launches, brand collaborations, merchandise, events and partnerships. Our ambition is global.
We are looking for a Brand Manager to own our brand identity, lead our campaigns and ensure everything VDP puts into the world — physically and digitally — feels premium, intentional and culturally powerful.
THE ROLE
This is a senior, business-critical hire. You will sit between the founders' vision and everything our audience sees, hears and feels about VDP. You will lead a team spanning social media, content, digital marketing, sponsorship, partnerships and an in-house videographer and editor. You will translate big ideas into fully activated campaigns. You will set the creative language, define the visual standards and ensure every piece of output meets the bar we are setting for this brand.
WHAT YOU WILL OWN
- Brand Strategy & Identity
- Own and evolve the VDP brand strategy, positioning and creative direction
- Define the visual standards, tone of voice and brand language
- Ensure brand consistency across every channel, touchpoint and physical environment
- Translate the founders' vision into a clear, executable brand platform
- Drive the brand into new territories — clothing, merch, collabs and beyond
- Campaign Planning & Activation
- Lead integrated campaigns from ideation and storyboarding through to delivery
- Develop campaign concepts, creative briefs and content frameworks
- Oversee brand activations at events, venue openings and partner moments
- Drive high-reach campaigns across social, digital, OOH and experiential
- Partnerships & Sponsorship
- Define and support VDP's partnership and sponsorship strategy
- Identify brand collaborations that elevate our positioning and reach
- Ensure all partner activity and co-branded content is on-brand
- Team Leadership
- Lead your direct report team: social media, content, digital marketing, events and videographer/editor
- Set clear direction, manage priorities and hold the creative standard high
- Foster a culture of creativity, accountability and continuous improvement
- Business-Wide Brand Direction
- Partner with the founders on how VDP shows up as we expand into new venues, categories and markets
- Own the brand narrative for key moments — venue launches, clothing drops, merch releases, events
- Develop messaging frameworks the wider team can execute against
WHO WE'RE LOOKING FOR
We are not looking for someone who manages campaigns. We are looking for someone who builds brands — and knows the difference.
Non-negotiables:
- 5+ years in brand with a clear track record of building and elevating consumer or lifestyle brands
- Proven experience leading multi-disciplinary teams from ideation to delivery
- Experience at brands known for their social presence, community and cultural relevance
- Track record of running significant campaigns — social, digital, events and activations — with real reach
- Hands-on experience with brand partnerships and sponsorship programmes
- Ability to produce creative briefs, campaign storyboards and brand frameworks independently
What makes someone exceptional for this role:
- Strong instinct for what makes a brand feel cool, desirable and culturally relevant — not just visible
- Can take a founder's idea, push it further and make it better
- Has worked somewhere genuinely known for its campaigns, not just its product
- Understands how to build community and make people want to belong — not just buy
- Creative and commercially sharp in equal measure
- Energised by a fast-moving, high-ambition environment
WHY JOIN VDP
- Own the brand identity of one of the UK's most exciting lifestyle brands at a pivotal growth stage
- Work directly with the founders — your ideas and decisions will shape the brand's future
- Lead a talented, growing team with real scope to develop and expand
- Be part of the story as VDP scales from 6 venues to 20+ nationally
- Move into exciting new brand territory — clothing, merchandise, global collaborations
- A culture built around sport, design, community and ambition
- £50,000 – £60,000 DOE + performance bonus
To apply: send your CV and a short note on why VDP to tell us about the campaign or brand moment you're most proud of.
Brand Manager in Mansfield employer: Vida Del Padel
Contact Detail:
Vida Del Padel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Mansfield
✨Tip Number 1
Get to know the brand inside out! Before you step into that interview, dive deep into VIDA DEL PADEL's ethos, campaigns, and community vibe. Show us you’re not just another candidate but someone who genuinely connects with our mission.
✨Tip Number 2
Bring your A-game with examples! When discussing your past experiences, highlight specific campaigns you've led that align with our brand values. We want to see how you’ve built brands and created cultural relevance in your previous roles.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the company culture and what it’s really like to work at VDP. This can give you an edge and help you tailor your approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the VDP family and ready to take on this exciting challenge.
We think you need these skills to ace Brand Manager in Mansfield
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for VIDA DEL PADEL shine through. We want to see how much you connect with our brand values and lifestyle. Share why you’re excited about the opportunity to shape our identity and campaigns!
Tailor Your CV and Cover Note: Make sure your CV and cover note are tailored specifically for this role. Highlight your experience in building brands and leading teams, and don’t forget to mention any relevant campaigns you've worked on. We love seeing how your background aligns with our vision!
Be Creative and Authentic: This is a chance to showcase your creativity! Use your cover note to tell us about a campaign or brand moment you’re proud of. Be authentic and let your personality come through — we’re looking for someone who can bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Vida Del Padel
✨Know the Brand Inside Out
Before your interview, dive deep into VIDA DEL PADEL's brand identity. Understand their mission, values, and recent campaigns. This will not only help you answer questions but also show your genuine interest in the brand.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led that align with VDP's ethos. Highlight your role in building brands and how your creative strategies have driven engagement and community connection.
✨Demonstrate Leadership Skills
As a Brand Manager, you'll be leading a team. Be ready to share examples of how you've successfully managed multi-disciplinary teams, set clear directions, and fostered a culture of creativity and accountability.
✨Bring Ideas to the Table
Think about how you can elevate VDP's brand presence. Prepare some innovative ideas for potential campaigns or partnerships that resonate with their vision. This shows you're proactive and ready to contribute from day one.