At a Glance
- Tasks: Lead SEO content strategy and mentor a creative team to drive organic revenue.
- Company: Join the UK’s largest online bathroom retailer with a dynamic marketing team.
- Benefits: Autonomy in your role, resources for innovation, and a chance to shape digital strategy.
- Other info: Opportunity to work with cutting-edge technology and stay ahead of industry trends.
- Why this job: Make a real impact in home improvement while growing your career in a fast-paced environment.
- Qualifications: Experience in retail, SEO tools, and strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Make a Splash with the UK’s #1 Bathroom Retailer. Are you a master of search intent with a flair for commercial storytelling? We are the UK’s largest online bathroom retailer, and we’re looking for a high-impact SEO Content Manager to join our in-house marketing team. This isn’t just about 'writing blogs.' It’s about owning the narrative that guides millions of customers from inspiration to installation. If you’re ready to turn keyword research into revenue and mentor a talented team of creatives, we want to hear from you.
The Mission
As our SEO Content Manager, your goal is simple but ambitious: Grow organic revenue. You’ll be the architect of our content strategy, deciding what we create, why we create it, and how it wins in the SERPs. From deep-dive buying guides to high-converting category pages, you will bridge the gap between technical SEO and editorial excellence.
What You’ll Do
- Own the Strategy: Map out the SEO content roadmap, identifying high-growth opportunities through competitor analysis and market trends.
- Drive Performance: Use Semrush, GA4, and Search Console to turn raw data into actionable insights that boost rankings and conversions.
- Lead & Mentor: Manage a team of Content Executives, providing the clear direction and mentorship they need to execute your vision flawlessly.
- Collaborate: Work hand-in-hand with the SEO Lead and report directly to the CMO, ensuring our content aligns with wider commercial goals.
- Innovate: Stay ahead of the curve on algorithm updates and the evolving landscape of AI-driven search.
Who You Are
- A Retail Veteran: You’ve cut your teeth in a fast-paced retail environment and know how to drive commercial performance.
- A Content Scientist: You don’t just write; you optimize. You understand E-E-A-T, search intent, and on-site optimization like the back of your hand.
- A Master Communicator: You can write high-level editorial copy and just as easily present performance metrics to stakeholders.
- A Strategic Thinker: You look beyond the 'now' to see where the search landscape is heading.
The Toolkit
To thrive in this role, you should be an expert in:
- SEO Tools: Semrush (or similar), Google Search Console.
- Analytics: GA4 and data-driven storytelling.
- Project Management: Experience managing complex content calendars.
Why Join Us?
We are a market leader with the agility of an e-commerce giant and the heart of a home-grown brand. You’ll have the autonomy to shape the strategy of a massive digital footprint and the resources to see your ideas come to life. Ready to lead the conversation in home improvement? Apply now and let’s build something brilliant together.
SEO Content Manager in Birmingham employer: Victorian Plumbing
Join the UK’s largest online bathroom retailer, where innovation meets opportunity. As an SEO Content Manager, you'll thrive in a dynamic work culture that values creativity and collaboration, with ample opportunities for professional growth and mentorship. Enjoy the autonomy to shape impactful strategies while being part of a passionate team dedicated to transforming the home improvement landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best SEO content projects. This is your chance to demonstrate how you turn keyword research into compelling narratives that drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help them grow organic revenue and what innovative strategies you’d bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace SEO Content Manager in Birmingham
Some tips for your application 🫡
Show Your SEO Savvy:When you're crafting your application, make sure to highlight your experience with SEO tools like Semrush and Google Search Console. We want to see how you've turned data into actionable insights that drive performance.
Tell a Compelling Story:Remember, this role is all about narrative! Use your application to showcase your ability to weave commercial storytelling into your content strategy. Share examples of how you've engaged audiences and driven conversions.
Demonstrate Leadership Skills:As a potential mentor for our team, it's crucial to illustrate your leadership experience. Talk about how you've guided others in the past and how you plan to inspire our Content Executives to execute your vision.
Keep It Relevant and Concise:While we love a good story, keep your application focused on what matters most. Tailor your CV and cover letter to reflect the skills and experiences that align with our mission. And don’t forget to apply through our website!
How to prepare for a job interview at Victorian Plumbing
✨Know Your SEO Tools Inside Out
Make sure you’re well-versed in tools like Semrush and Google Search Console. Be ready to discuss how you've used these tools to drive organic growth in previous roles. Bring specific examples of how your insights led to improved rankings or conversions.
✨Showcase Your Content Strategy Skills
Prepare to talk about your approach to creating a content roadmap. Think about how you identify high-growth opportunities and how you’ve successfully executed a content strategy in the past. Highlight any experience you have with competitor analysis and market trends.
✨Demonstrate Leadership and Mentorship
Since this role involves managing a team, be ready to share your experiences in leading and mentoring creatives. Discuss how you provide direction and support to ensure your team executes your vision effectively.
✨Stay Ahead of the Curve
Familiarise yourself with the latest algorithm updates and AI-driven search trends. Be prepared to discuss how you keep your strategies innovative and relevant in a rapidly changing landscape. Showing that you’re proactive about learning will impress your interviewers.
